Aug 17, 2023 · This article regards unquantifiable information as an uncertain variable and uses a comprehensive evaluation method based on uncertainty theory.
A mathematical method is needed to grade and evaluate KOL's abilities. Only in this way can advertisers better determine the value of KOL and determine whether ...
A mathematical method is needed to grade and evaluate KOL's abilities. Only in this way can advertisers better determine the value of KOL and determine whether ...
An Evaluation Model for the Influence of KOLs in Short Video Advertising Based on Uncertainty Theory. Overview of attention for article published in Symmetry ...
An Evaluation Model for the Influence of KOLs in Short Video Advertising Based on Uncertainty Theory. Article. Full-text available. Aug 2023. Meiling Jin · Yufu ...
This study proposes a multi-agent intervention model rooted in uncertainty theory to mitigate online rumor dissemination. Its empirical validation includes ...
Sep 4, 2024 · This study aims to examine the influence of Key Opinion Leaders (KOLs) and Customer Relationship Management (CRM) on IBOX customer loyalty and ...
Uncertain KOL Selection with Multiple Constraints in Advertising Promotion
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Research shows that kol selection and scheduling optimization have great influence on the final promotion effect. It is not difficult to find that there are all ...
Apr 22, 2024 · The effectiveness of KOL marketing can be measured by analyzing its impact on consumers' purchase intention, brand experience, perceived value, ...
This study examines how the social and technological affordances of SFV apps capture user attention by triggering a desire to postpone closure.