Oct 22, 2024 · For campaign selection, AdMotional combines and enhances state-of-the-art targeting technologies by a novel concept of emotional targeting. The ...

AdMotional is aiming at achieving a win-win situation for online advertisers and web users alike through optimization of the campaign selection process and ...

Sep 12, 2023 · Emotional advertising uses emotions to connect with consumers and encourage them to buy a product or service.

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Jul 1, 2024 · Overall, they found that this gen AI was able to write messages tailored to people's complex psychological profiles, and these messages were ...

Jan 26, 2024 · In two studies, this paper examines how perceived personalization in advertisements on social media affects brand engagement and ad avoidance.

Jul 20, 2023 · Pinterest partnered with System1 to test the hypothesis that advertising should balance emotional and rational creative to drive action.

We examine the boundary conditions of online personalized advertising by investigating when it is perceived as acceptable and when negative feelings ...

Missing: Towards Ads.

Nov 2, 2020 · Personalized marketing directed towards building an emotional connection between a customer and a brand drives customer loyalty.