Social commerce startups enable the selling of products and services via consolidated social networks. Many of these initiatives tend to do not directly sell ...
overcome the natural users' aversion to advertising and promotion messages appearing in social networks,. which are mostly perceived as entertainment envir ...
Startups may hence trigger social media innovations that are truly disruptive in nature (Downes & Nunes, 2013). Against this background, this study aims at ...
Analyzing social media startups helps drawing the fields innovation paths.Social media startups are more focused on pure social network services.Social media ...
Our findings show how the large majority of startups deliver social network solutions to incumbents, followed by social media management applications. The ...
A role for startups in unleashing the disruptive power of social media ... APA . (1395). A role for startups in unleashing the disruptive power of social media.
A role for startups in unleashing the disruptive power of social media. A Ghezzi, L Gastaldi, E Lettieri, A Martini, M Corso.
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A role for startups in unleashing the disruptive power of social media. A Ghezzi, L Gastaldi, E Lettieri, A Martini, M Corso. International Journal of ...
This acts as an impetus for this study to investigate what role social media can play in uplifting the sustainable performance of start-ups at various stages.
Ghezzi, A., et al. A role for startups in unleashing the disruptive power of social media. The paper states that social media is not only influential for ...