Aug 2, 2013 · This study articulates and empirically validates a motivational research model of blog usage, helping researchers to better understand such behaviour.

Today blogs are increasingly attracting people to share their daily activities with their peers and maintain existing relationships (Ip and Wagner, 2008).

Findings The results show that blog users' intentions to participate in blogs are determined by all four key drivers: habit, perceived playfulness, blog ...

The results show that blog users' intentions to participate in blogs are determined by all four key drivers: habit, perceived playfulness, blog identification, ...

The purpose of this paper is to suggest that the driving forces to engage in blog participation not only includes utilitarian motivation (i.e. perceived ...

TL;DR: The results show that blog users' intentions to participate in blogs are determined by all four key drivers: habit, perceived playfulness, blog ...

Purpose ‐ There has been an explosive growth of blog usage recently. However, little research has explored the forces motivating people to engage in blog ...

But a motivational blog is something that has the ability to speak to the individual. And once you make that connection, it can remain strong for a long time.

This study explores the patterns ofblogging, blogging motivations, and the roles of motivations as well as demographics as predictors for blogging behaviors.

The results show that their blogging is motivated by the possibility to share knowledge, that the blog aids creativity, and that it provides a feeling of being ...