This paper initially examines why people recommend apps to others, an IT behavior that is critical to the success of mobile apps.
Based on data analysis of 303 app users, we found that usage intent is a key to driving customer satisfaction and loyalty for mobile payment apps.
Their results revealed that app users' satisfaction has a significant direct influence on willingness to make recommendations to others (Xu et al., 2015). ... .
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The present paper develops a research model based on the customer value, satisfaction, and loyalty framework (VSL) and identifies specific benefits and ...
A customer value, satisfaction, and loyalty perspective of mobile application recommendations. by Victor Prybutok. 2015, Decision Support Systems. See Full PDF
Title, A Customer Value Satisfaction, and Loyalty Perspective of Mobile Payment App. Authors, Tien Thao Cong Phan, Tri Quan Dang, Nguyen Thanh Luan.
Jul 16, 2015 · This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this ...
A customer value, satisfaction, and loyalty perspective of mobile application recommendations. Chenyan Xu, Daniel Peak, Victor Prybutok. Published: 2015.
The purpose of this study is to develop and test a conceptual model that offer a value perspective in our understanding of free mobile applications.
Customer value and customer loyalty are closely related concepts, as high customer value can lead to increased customer loyalty.
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