Purchase processes often require complex decision making and consumers frequently use Web information sources to support these decisions.

Abstract. Purchase processes often require complex decision making and consumers frequently use Web information sources to support these decisions.

Downloadable! Purchase processes often require complex decision making and consumers frequently use Web information sources to support these decisions.

Purchase processes often require complex decision making and consumers frequently use Web information sources to support these decisions.

This article investigates two research questions concerning web shopping tools. The first asks how online decision aids can support a consumer's non-cognitive ...

An experiment using a prototype mashup application indicates that these types of applications may significantly decrease time spent and improve overall quality ...

An experiment using a prototype mashup application indicates that these types of applications may significantly decrease time spent and improve overall quality ...

Oct 4, 2010 · Today's purchase processes often require complex decision-making and consumers frequently use Web information sources to support these decisions ...

An experiment using a prototype mashup application indicates that these types of applications may significantly decrease time spent and improve overall quality ...

A Mashup Application to Support Complex Decision Making for Retail Consumers. chapter 18. Walczak, Steven;Kellogg, Deborah L.;Gregg, Dawn G.