This study comprehends a framework for measuring strength of service brands in service industry of Pakistan using three fundamental pillars in building ...
Based upon the findings, this study develops a pyramid of building service brand equity. Finally, theoretical and managerial implications have been discussed.
This study comprehends a framework for measuring strength of service brands in service industry of Pakistan using three fundamental pillars in building service ...
Apr 1, 2019 · This study comprehends a framework for measuring strength of service brands in service industry of Pakistan using three fundamental pillars ...
Thisstudyaimstoextendthebodyofknowledgeinservicesmarketing andservicesbrandingbyexaminingtheroleofservicequality,customersatisfaction ...
Modeling the Role of Service Quality, Customer Satisfaction and Customer Loyalty in Building Service Brand Equity. Language: English; Authors: Zameer, Hashim ...
Oct 22, 2024 · This study aims to explore the relationship between consumer-based brand equity and brand loyalty, with an emphasis on the mediating role of customer ...
People also ask
What is the role of customer service in building customer loyalty?
What is the relationship between brand equity and customer loyalty?
What is the role of customer experience in building brand loyalty?
What is the role of service quality in customer satisfaction?
Apr 20, 2020 · Modeling the Role of Service Quality, Customer Satisfaction and Customer Loyalty in Building Service Brand Equity. This study comprehends a ...
Modeling the Role of Service Quality, Customer Satisfaction and Customer Loyalty in Building Service Brand Equity · Hashim ZameerYing WangH. YasmeenW. Ahmed.
This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty.