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The Million-Dollar Financial Advisor: Powerful Lessons and Proven Strategies from Top Producers Paperback – March 28, 2023


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Based on interviews with fifteen top financial advisors, each doing several million dollars’ worth of business every year, this priceless tool contains universal principles to guide both veteran and new financial professionals to immediate success. The Million-Dollar Financial Advisor distills these success principles into thirteen distinct step-by-step lessons that teach readers how to build and focus on client relationships, have a top advisor mindset, develop a long-term approach, and much more. The book also features two complete case studies, featuring a “best of the best” advisor whose incredible success showcases the power of all the book's principles working together in concert, and an account of a remarkable and inspiring career turn around that demonstrates it's never too late to reinvent yourself. Brimming with practical advice from author David J. Mullen and expert insights from his interview subjects, The Million-Dollar Financial Advisor equips any financial advisor to succeed-- regardless of market conditions.

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Editorial Reviews

About the Author

David J. Mullen, Jr.(Englewood, CO) is the author of The Million-Dollar Financial Advisor and The Million-Dollar Financial Services Practice. He is a 37-year industry veteran and former managing director at Merrill Lynch, where his advisor training program had a consistent success rate of twice the industry average.

Product details

  • Publisher ‏ : ‎ AMACOM (March 28, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1400336562
  • ISBN-13 ‏ : ‎ 978-1400336562
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6 x 0.9 x 9 inches

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David J. Mullen Jr.
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David J. Mullen Jr. (Englewood, CO) is the author of The Million-Dollar Financial Services Practice as well as a 30-year industry veteran and former Managing Director at Merrill Lynch, where he trained more than 500 financial advisors. The success rate of his advisor training programs have been significantly higher than the industry average.

Customer reviews

4.6 out of 5 stars
323 global ratings

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Customers say

Customers find the book provides great advice and a roadmap for success. They find it inspiring to hear the actual steps that people took to create their success. The book is easy to read and a good guide for new advisors entering the business.

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41 customers mention "Advice"41 positive0 negative

Customers find the book provides great advice and a roadmap for success. They say it provides great insights and tips in an easy-to-read format. The concepts are intuitively presented and discussed, with terrific case studies. The book ignites their passion for financial advising and shows them in detail about the psychology and practice of good financial advisory services.

"This book is amazing! It has so many good actionable strategies. I’ve read quite a few books on this subject and this is definitely one of the best" Read more

"Discover an incredible book that ignites your passion for financial advising...." Read more

"...It was inspiring to hear the actual steps that people took to create their success...." Read more

"...that the implementation of these strategies is both possible and practical - as well as the fact that these are multi-million dollar producers who..." Read more

26 customers mention "Readability"26 positive0 negative

Customers find the book easy to read and insightful. They say it's a must-read for financial advisors looking to grow their businesses. The book is well-written and worth listening to multiple times.

"This book is amazing! It has so many good actionable strategies. I’ve read quite a few books on this subject and this is definitely one of the best" Read more

"Discover an incredible book that ignites your passion for financial advising...." Read more

"The book was consuming, and I mean literally because I read it in one afternoon not able to put it down...." Read more

"...The book is well written, easy to read, and has short checklists and summaries at the end of the lessons that will help focus the implementation of..." Read more

Great Book
5 out of 5 stars
Great Book
Discover an incredible book that ignites your passion for financial advising. Dreaming of the day when I can proudly proclaim myself as a million-dollar producer!
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Top reviews from the United States

  • Reviewed in the United States on November 3, 2024
    This book is amazing! It has so many good actionable strategies. I’ve read quite a few books on this subject and this is definitely one of the best
  • Reviewed in the United States on March 14, 2024
    Discover an incredible book that ignites your passion for financial advising. Dreaming of the day when I can proudly proclaim myself as a million-dollar producer!
    Customer image
    5.0 out of 5 stars Great Book
    Reviewed in the United States on March 14, 2024
    Discover an incredible book that ignites your passion for financial advising. Dreaming of the day when I can proudly proclaim myself as a million-dollar producer!
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    Customer imageCustomer image
  • Reviewed in the United States on December 3, 2009
    The book was consuming, and I mean literally because I read it in one afternoon not able to put it down. It is so true that there are too few mentors in this business with the expertise and having the time to share their personal success. They don't have the time because they are too busy creating and living their success. Dave manages to capture their time for you while asking all the questions that you would if you had the chance. It was inspiring to hear the actual steps that people took to create their success. It left me feeling like it is not to late to change the trajectory that I am on and set a new course in my own career. I will read it again and use it as a compass in my own practice. I recommend it to anyone interested in taking their business to a next level.
    17 people found this helpful
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  • Reviewed in the United States on August 7, 2012
    The follow on book to David Mullen's "Million Dollar Financial Services Practice". This book focuses on 15 separate advisors, and 13 lessons that can be learned from them. These 13 lessons are specific and actionable, and backstopped with stories and anecdotes from successful advisors with broad geographic and practice areas.

    The book is a good complement to the original, and there is a motivational component to the book that makes you feel as a reader that the implementation of these strategies is both possible and practical - as well as the fact that these are multi-million dollar producers who actually did it, all over the country and in many different practice areas.

    The book is well written, easy to read, and has short checklists and summaries at the end of the lessons that will help focus the implementation of the practice development plan laid out in the two books. Definitely worth the read.
    6 people found this helpful
    Report
  • Reviewed in the United States on February 10, 2010
    If you have ever wished you could talk to the top FA's in our industry and find out how they made it, then the "Million Dollar FA" is for you. The book not only gives you the FA's best practices but also a step by step system to implement them.

    The strategies have been very easy to include in my daily activities. I had immediate success with the tactical strategy of getting more assets from existing clients.

    As an FA on a plateau I found the personal example of Henry Camp very inspiring. It not only talks about how he changed his mindset but also the actions he took to go from being an "average performer" to a multi million dollar FA.

    Dave has taken his years of experience as a FA and Manager and his ability to teach to create a must read book for anyone who wants to take their business to a higher level.
    5 people found this helpful
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  • Reviewed in the United States on July 10, 2021
    No motivation, selling the big dream, or think big kinda book.

    It dives straight into the know how and to do’s to be a millionaire advisor.

    Practical, step by step book in teaching you the ins and outs of sales, marketing yourself and funding for the right people.

    Hard work and commitment is given. This books is only for those who are focused and willing to commit to do what it takes to be at the top of their game.
    2 people found this helpful
    Report
  • Reviewed in the United States on September 18, 2017
    Not really what I was looking for. I was expecting more in terms of better guidance to building portfolios for clients. It does give info on what amount of prospecting and networking it takes to build this business.
    3 people found this helpful
    Report
  • Reviewed in the United States on December 11, 2013
    If you are serious about hitting a level in FInancial Advisory that few do which is the seven figure earning level, then you understand the power of modelling strategy and learning from the best and you will appreciate the content and context of this book. The strategies given are proven and can be adapted for any market or location. Very well written by one of the best about the best. Its become a part of my success library and Ive read it twice already this year together with Think and Grow Rich this will be a yearly read for me.
    One person found this helpful
    Report

Top reviews from other countries

  • Se querem mesmo comprar o livro, selecionem a versão de capa dura, pois, a versão capara mole é cara e de péssima qualidade.
    5.0 out of 5 stars Compre a versão capa dura.
    Reviewed in Brazil on July 14, 2024
    Comprar a versão capa dura, pois, a versão capa mole é cara e de baixíssima qualidade.
  • Virginie
    5.0 out of 5 stars The Bible for Financial Planners
    Reviewed in Canada on January 12, 2018
    Everything you need to know about how to become a top advisor. This book is litteraly the Bible for financial planners and should be mandatory for people starting in the business. Incredible book.
  • Amazon Customer
    5.0 out of 5 stars Must read
    Reviewed in India on November 15, 2018
    Good book
  • Calvin Dooney
    5.0 out of 5 stars Insightful look at the financial advisory industry
    Reviewed in the United Kingdom on August 17, 2018
    This book gave me huge insights into the career of a financial advisor. I have just started my role as a financial wealth advisor based in Dubai. I would highly recommend this book to anyone looking at entering this industry.
  • Bruno Riccio
    5.0 out of 5 stars Uma Aula para Assessores de Investimentos
    Reviewed in Brazil on April 11, 2024
    Livro fundamental para quem quer seguir a carreira de assessor (Advisor) no longo prazo.