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Tailored slots to your needs

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Tailored slots to your needs
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RubyPlay’s Art Director, Douglas Hand, discusses the importance of bespoke content to help operators stand out in the crowd and offer unique experiences

Imagine walking into a store, searching for the perfect suit for an upcoming event. You can go the conventional route and pick something off-the-rack in a colour that you like. It’s readily available, functional, affordable and gets the job done. But when you turn up to the event, hundreds of others are wearing a similar suit while your rival stands there silently confident, in a custom-tailored Tom Ford suit that screams “I own this room and everyone in it”.

There’s something about a custom-tailored suit, crafted to your unique measurements and style preferences, that sets you apart in a crowd. There’s a confidence that comes from knowing how to present yourself well.

In the gaming industry this is no different. Typically, we see thousands of new slot games released worldwide each month – that results in a heavily saturated market!

Opting for generic slot games is akin to choosing an off-the-rack suit. It might get the job done, but it often results in a bland experience that blends into the vast sea of similar products. These generic games lack the personal touch; the individuality that makes them memorable. They are chasing the gap, while others are widening it.

As Don Draper said in the hit TV show Mad Men, “Success is related to standing out, not fitting in. One wants to be the needle in the haystack, not the haystack”. In the dynamic world of slot games, being the needle means going beyond the off-the-rack options, embracing creativity, and tailoring each game to leave a lasting impression.

As an experienced Art Director in a fiercely competitive industry, I understand the importance of standing out and making a statement about who you are.

At RubyPlay, we approach slot game development with the same mindset as a tailor crafting a bespoke suit. Rather than settling for a one-size-fits-all approach, our creative team invests time in learning about our clients and their unique brand. This personalised approach allows us to create games that not only meet industry standards but also resonate with the individuality of each client.

We have built robust processes honed through decades of industry experience. This not only accelerates production but also gives our creative team the freedom to explore and experiment with different styles and techniques. This balance is essential in achieving results that not only showcase our skills but also highlight the best aspects of our client’s brand.

Just as a custom, tailored suit speaks volumes about an individual, well-made slot games crafted with attention to detail and personalised touches can make a lasting impact in the gaming industry. At RubyPlay, we believe in the power of tailored experiences that go beyond the generic, and we invite operators for a custom fitting at their earliest convenience.

Industry News

Endorphina Affiliate Hub: Huge Benefits for Affiliates

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Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphina’s affiliates.

Among the number of benefits, Endorphina’s Hub offers:

  • Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
  • Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
  • A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.

Take advantage of the updated Affiliate Hub – visit endorphina to check.

The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphina’s team.

 

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Industry News

iGB Affiliate attracts registrations from 55 nations in just six weeks

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iGB Affiliate which runs 20th – 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.

With the ‘Nuevos Horizontes’ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.

Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.

Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: “One of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a ‘really monstrous event’ and the data is supporting that opinion.

“All of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately what’s happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.”

She added: “The industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.

“The iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.

“By consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.”

For more information including access to free Affiliate passes: barcelona.igbaffiliate.com

 

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Industry News

Jelly Entertainment enters a new chapter with the appointment of Steven Matsell as CEO

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Jelly completes C-level reshuffle

Jelly Entertainment, the iGaming B2B supplier, has appointed Steven Matsell as CEO. With over 20 years in the industry, Matsell brings deep experience, having held leadership roles as Director for GTS Plc and CEO for Leander Games, acquired by RAW in 2022.

To support the company’s continued sales success and growth, David Newstead will transition to the role of Chief Business Development Officer. In this new capacity, Newstead will focus on expanding Jelly’s market presence and driving the development of the company’s sales funnel. Matsell succeeds Newstead as CEO of Jelly, a position Newstead has held since 2020.

Newstead stated that Jelly is at “an important juncture” and praised Steven’s appointment, saying, “Steven has a great working rapport with me, aligns perfectly with the culture and character we’ve built, and has been with us from the beginning, playing a key role in driving our success. I couldn’t think of anyone better to lead us into our next growth phase.”

Reflecting on his time as CEO, Newstead shared, “It’s been an honour to watch Jelly grow into a globally recognized B2B supplier. Now feels like the right time to step aside, and I’m confident the company is in great hands with Steven.”

This move is part of a broader leadership restructuring at Jelly, with Silvio Insigne joining as CFO in June and Kim Eaglestone and Salvador Lima recently appointed as COO and CCO, respectively.

In his first remarks as CEO, Matsell expressed enthusiasm: “Stepping into this role excites me, and I’m inspired by the talented team around me. My goal is to build on the strong foundation David established, accelerating growth and new market expansion while upholding our commitment to service, relationships, and values.”

Thanking Newstead, Matsell added, “David has been key in building Jelly into what it is today. His determination and resilience have driven much of our success, and his move to Chief Business Development Officer will allow him to focus on his true strength – developing new business opportunities and nurturing international partnerships.”

With new developments underway, Jelly’s leadership is setting the stage for continued growth into 2025 and beyond.

 

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