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Cake Business

Sharing the best names, logo ideas, slogans, cards, and how-to's for starting your home-based bakery cottage bakery or bakery shop.
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Better Baker Club | Allyson Grant
some treats are wrapped in plastic bags and tied with twine
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Turn Your Baking Passion into a Profitable Business
Ready to transform your love for baking into a thriving business? At Better Baker Club, you'll find expert tips, step-by-step guides, and resources for pricing, selling, and marketing your baked goods. Whether you're a home baker or dream of running your own bakery, join our community and take the first step toward making money doing what you love! Visit now to get started with free resources and actionable advice. ​
the collage shows different types of breads and pastries on display in front of a bakery
Bakery names in French
Discover 10 tips for creating bakery names in French to connect with customers, and boost your bakery's identity. This blog post is packed with chic and unique French bakery name ideas that evoke elegance, charm, and the spirit of a Parisian pâtisserie! Whether you're opening a new bakery or just dreaming of one, find the ideal name that will make your business stand out.
cupcakes with frosting and fresh strawberries are on a tray next to the words, how to store cupcakes with frosting and keep them fresh and pretty
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How to Store Cupcakes with Frosting: Tips & Tricks
Want to know how to store cupcakes with frosting to keep them fresh and delicious? This guide will cover the best ways to store frosted cupcakes, helping you keep them tasty and beautiful until its time to serve them!
a yellow mixer sitting on top of a counter
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Wondering how tall is a KitchenAid mixer? Discover the key differences between the Artisan and Pro models in this detailed review to find the best mixer for your needs.
someone cutting into a cake with the words, getting the most servings from your cake
Sheet Cake Sizes
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Sheet Cakes
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How to Cut a Sheet Cake for Any Occasion
Make the most of your sheet cake with this easy cutting guide! Learn how to slice your cake perfectly to maximize servings for any event. Ideal for bakers and party planners alike. Click through for detailed tips!
a piece of pineapple poke cake on a white plate with the words, easy pineapple poke cake
Pineapple Poke Cake
Recipe For One
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a piece of paper with the words fear on it and an image of a torn up piece
The Imposter
Imposter Syndrome
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Overcoming Fear
Overcoming Fear and Doubt as a Home Based Baker
Worrying that you’re not good enough to start or run a successful home-based bakery? Do thoughts of self-doubt hold you back? I want to help you get rid of the self-doubt that comes along with imposter syndrome. I’ll define imposter syndrome, show you some examples of imposter syndrome as a home-based baker, and help you regain control by sharing some tips and techniques that will help you remember why you started on this journey of selling home-baked goods in the first place!
a woman covering her face with hands while surrounded by other people
Good Enough
Tips for Dealing with Self-Doubt as a New Home Baker
Worrying that you’re not good enough to start or run a successful home-based bakery? Do thoughts of self-doubt hold you back? I want to help you get rid of the self-doubt that comes along with imposter syndrome. I’ll define imposter syndrome, show you some examples of imposter syndrome as a home-based baker, and help you regain control by sharing some tips and techniques that will help you remember why you started on this journey of selling home-baked goods in the first place!
Worrying that you’re not good enough to start or run a successful home-based bakery? Do thoughts of self-doubt hold you back? I want to help you get rid of the self-doubt that comes along with imposter syndrome. I’ll define imposter syndrome, show you some examples of imposter syndrome as a home-based baker, and help you regain control by sharing some tips and techniques that will help you remember why you started on this journey of selling home-baked goods in the first place!
Overcoming Self-Doubt as a Home Baker
Worrying that you’re not good enough to start or run a successful home-based bakery? Do thoughts of self-doubt hold you back? I want to help you get rid of the self-doubt that comes along with imposter syndrome. I’ll define imposter syndrome, show you some examples of imposter syndrome as a home-based baker, and help you regain control by sharing some tips and techniques that will help you remember why you started on this journey of selling home-baked goods in the first place!
the words fear and how to deal with imposter syndrome
First Place
How to Get More Self-Confidence as a Baker
Worrying that you’re not good enough to start or run a successful home-based bakery? Do thoughts of self-doubt hold you back? I want to help you get rid of the self-doubt that comes along with imposter syndrome. I’ll define imposter syndrome, show you some examples of imposter syndrome as a home-based baker, and help you regain control by sharing some tips and techniques that will help you remember why you started on this journey of selling home-baked goods in the first place!
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Tips to Deal With Self-Doubt in your Baking Business
Worrying that you’re not good enough to start or run a successful home-based bakery? Do thoughts of self-doubt hold you back? I want to help you get rid of the self-doubt that comes along with imposter syndrome. I’ll define imposter syndrome, show you some examples of imposter syndrome as a home-based baker, and help you regain control by sharing some tips and techniques that will help you remember why you started on this journey of selling home-baked goods in the first place!
a baking pan filled with baked goods and the words, simple method for freezing baked goods so that you can always have what you need on hand
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Simple Methods for Freezing Baked Goods
Consider this your complete guide to make-ahead baking! Here I include all my freezing & thawing tips and how-to's: like freezing cakes, freezing pies, how to freeze cookie dough, and how to thaw baked goods. Includes tips for how to freeze breads and other baked goods. If you are starting a home bakery and want to learn time saving tips so that you can bake ahead and freeze your inventory, read the full blog post for loads of useful tips! #freezingbakedgoods
an open refrigerator with the words starting a bakery how to freeze baked goods and save time in your home baking business
How to Freeze {and thaw} Baked Goods
Consider this your complete guide to make-ahead baking! Here I include all my freezing & thawing tips and how-to's: like freezing cakes, freezing pies, how to freeze cookie dough, and how to thaw baked goods. Includes tips for how to freeze breads and other baked goods. If you are starting a home bakery and want to learn time saving tips so that you can bake ahead and freeze your inventory, read the full blog post for loads of useful tips! #freezingbakedgoods
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The Beginners Guide to Freezing Baked Goods
Consider this your complete guide to make-ahead baking! Here I include all my freezing & thawing tips and how-to's: like freezing cakes, freezing pies, how to freeze cookie dough, and how to thaw baked goods. Includes tips for how to freeze breads and other baked goods. If you are starting a home bakery and want to learn time saving tips so that you can bake ahead and freeze your inventory, read the full blog post for loads of useful tips! #freezingbakedgoods
an open refrigerator filled with baked goods and the words how to avoid last minute baking
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How to Avoid Last Minute Baking by Keeping a Freezer Inventory
Consider this your complete guide to make-ahead baking! Here I include all my freezing & thawing tips and how-to's: like freezing cakes, freezing pies, how to freeze cookie dough, and how to thaw baked goods. Includes tips for how to freeze breads and other baked goods. If you are starting a home bakery and want to learn time saving tips so that you can bake ahead and freeze your inventory, read the full blog post for loads of useful tips! #freezingbakedgoods