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Cover image for Onward : how Starbucks fought for its life without losing its soul
Title:
Onward : how Starbucks fought for its life without losing its soul
Author:
Schultz, Howard.

Gordon, Joanne.
Personal Author:
Schultz, Howard.
ISBN:
9781605292885
Publication Information:
[Emmaus, Pa.] : Rodale, c2011.
Physical Description:
xv, 350 pages : illustrations (chiefly color) ; 24 cm.
General Note:
Includes index.
Abstract:
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
Personal Subject:
Schultz, Howard.
Subject Term:
Coffee industry -- United States.

Coffee -- United States -- Marketing.

Organizational change -- United States.

Leadership -- United States.

Restaurateurs -- United States -- Biography.