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On August 27, 1985, parent company [[Warner Communications]] sold 31% of VH1 and its siblings (MTV and [[Nickelodeon]]; which were already divested by Warner into [[MTV Networks]]) to [[Viacom (1952–2005)|Viacom]].<ref>{{Cite news|last=|first=|date=August 27, 1985|title=Viacom to Buy Warner Stake In Cable Units|newspaper=[[The Washington Post]]|url=https://www.washingtonpost.com/archive/business/1985/08/27/viacom-to-buy-warner-stake-in-cable-units/f9a17068-093d-4d39-be78-e7b0a0724ac4/|access-date=}}</ref><ref>{{Cite news|last=|first=|date=September 2, 1985|title=Viacom gets its MTV (page 50)|url=https://worldradiohistory.com/Archive-BC/BC-1985/BC-1985-09-02.pdf|periodical=Broadcasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|access-date=January 13, 2022}}</ref> Viacom would eventually buy the remaining 69% of MTV Networks from Warner for $326 million on May 20, 1986.<ref>{{Cite news|last=Fabrikant|first=Geraldine|date=1986-09-17|title=VIACOM CHIEF LEADS GROUP'S BUYOUT BID (Published 1986)|language=en-US|work=The New York Times|url=https://www.nytimes.com/1986/09/17/business/viacom-chief-leads-group-s-buyout-bid.html|access-date=2021-01-23|issn=0362-4331|quote=In November 1985, Viacom acquired MTV Networks for $326 million in cash and warrants. One-third of MTV was publicly owned; the rest was owned by Warner Communications and the American Express Company. At the same time, Viacom bought 50 percent of Showtime, the pay television service, that it did not already own for $184 million.}}</ref><ref>{{Cite news|last=|first=|date=May 20, 1986|title=Viacom has bought MTV and Showtime/TMC|url= https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/86-OCR/BC-1986-05-26-OCR-Page-0045.pdf#search=%22viacom%20mtv%20networks%22|periodical=Broadcasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|access-date=January 24, 2022}}</ref> By 1989, VH1's music programming would cater to Top 40, [[adult contemporary]], [[classic rock]], and 1980s mainstream pop.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/4NPYAxnuVgc Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20131017023805/http://www.youtube.com/watch?v=4NPYAxnuVgc Wayback Machine]{{cbignore}}: {{Cite web |date=October 27, 2011 |title=1991 VH1 Commercials |url=https://www.youtube.com/watch?v=4NPYAxnuVgc |access-date=September 22, 2013 |website=YouTube}}{{cbignore}}</ref> During the 1990s, VH1 would gain popularity for original music-related programs such as ''[[Pop-Up Video]]'' and ''[[Behind the Music]]''.
In the 2000s, VH1 would begin to scale down its music offerings, while shifting its focus to pop-culture and nostalgia-based programming; including [[reality television]] shows focused on [[celebrities]], and various documentaries and panel shows. Headlining this programming shift would be VH1's ''Celebreality'' block, featuring ''[[The Surreal Life]]'' & its franchise of various spinoffs. One spin off, ''[[Flavor of Love]]'', proved to be a ratings success, and is cited by observers as the beginning of the network's programming leaning towards shows about African-American personalities (such as the ''[[Basketball Wives]]'' and ''[[Black Ink Crew]]'' franchises; similar to [[BET]] and its [[BET Media Group|sister networks]].<ref>{{Cite web |title=Once You Go Black: VH1 and the Growing Power of Black TV Viewers |url=https://www.complex.com/pop-culture/vh1-and-black-viewers |url-status=live |archive-url=https://web.archive.org/web/20191220022723/https://www.complex.com/pop-culture/vh1-and-black-viewers |archive-date=December 20, 2019 |access-date=December 20, 2019 |publisher=[[Complex (magazine)|Complex]]}}</ref><ref>{{Cite web |date=October 29, 2014 |title=Why VH1 Gets to Be Black Without the Burden |url=https://www.theroot.com/why-vh1-gets-to-be-black-without-the-burden-1790877558 |url-status=live |archive-url=https://web.archive.org/web/20190815195120/https://www.theroot.com/why-vh1-gets-to-be-black-without-the-burden-1790877558 |archive-date=August 15, 2019 |access-date=August 15, 2019 |website=[[The Root (magazine)|The Root]]}}</ref> In 2011, VH1 debuted the
On November 9, 2022, it was announced that oversight of VH1 would move to the [[BET Media Group]] under [[Scott Mills (businessman)|Scott Mills]].<ref name="BET move">{{Cite web |last=Andreeva |first=Nellie |date=2022-11-09 |title=VH1 Shifts From Paramount Media Networks To BET Media Group Under Scott Mills |url=https://deadline.com/2022/11/vh1-shifts-bet-media-group-scott-mills-paramount-media-networks-1235167972/ |access-date=2022-11-10 |website=Deadline |language=en-US}}</ref>
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