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'''VH1''' (originally an [[initialism]] of thefor '''Video Hits One''') is an American [[basic cable]] television network that launched on January 1, 1985, and is currently owned by the [[BET Networks|BET Media Group]], a subsidiary of [[Paramount Global]]'s [[CBS Entertainment Group]] based in [[New York City]]. ItThe network was createdoriginally owned by [[Warner-Amex Satellite Entertainment]], at the time a division of [[Warner Communications]] and the original owner of then-sister channel [[MTV]],. andIt was launched on January 1, 1985, in the formerchannel space of [[Turner Broadcasting System]]'s short-lived [[Cable Music Channel]]. The channel is currently owned by [[Paramount Global]].
 
The channelVH1 was originally conceived to build upon the success of then-sister channel MTV by playing music videos targeting a slightly older demographic and focusing on the lighter, softer side of popular music.<ref name="launsch">{{Cite news |last=Sherwood |first=Rick |date=October 5, 1984 |title=VH-1 wants adult video viewers |page=11 |work=Spokane Chronicle |agency=(New York Times) |location=(Washington) |url=https://news.google.com/newspapers?id=11xOAAAAIBAJ&pg=5661%2C1204403}}</ref> Like MTV, VH1 ultimately [[channel drift|drifted away]] from music videos and into [[reality television]] programming, albeit with a focus on music personalities and celebrities, and shows targeting African-American audiences. VH1 is best known for franchises such as ''[[Behind the Music]]'', the ''[[I Love...#VH1 series|I Love…]]'' series, the ''[[#Celebreality|Celebreality]]'' block, ''[[Love & Hip Hop]]'', and ''[[RuPaul'sBasketball Drag RaceWives]].''.
 
As of JulyDecember 2023, VH1 is available in approximately 67,481,000 American households<ref>{{cite web|url=https://wrestlenomics.com/u-s-cable-network-households-universe-1990-2023-nielsen-data/|title=U.S. cable network households (universe), 1990 – 2023|website=wrestlenomics.com|date=May 14, 2024|access-date=May 24, 2024|url-status=live}}</ref>; down from 90.2 million Americanin householdsJanuary received VH12016.<ref>{{Cite web |title=Cable Network Coverage Area Household Universe Estimates: January 2016 |url=http://www.broadcastingcable.com/content/cable-network-coverage-area-household-universe-estimates-january-2016/153590 |url-status=live |archive-url=https://web.archive.org/web/20161014042010/http://www.broadcastingcable.com/content/cable-network-coverage-area-household-universe-estimates-january-2016/153590 |archive-date=October 14, 2016 |access-date=August 21, 2017}}</ref>
 
== History ==
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On January 5, 2013, VH1 introduced a new logo that closely resembles their first. The logo has a "plus" sign in it, representing VH1's focus on music-related shows and events and pop culture-based reality programming.<ref>{{Cite web |title=&#124; Vh1 Press |url=https://www.vh1press.com/press-releases/2014/12/30/vh1-reveals-new-brand-identity-across-linear-digital-and-social-platforms-on-the-heels-of-ratings-momentum-3 |url-status=live |archive-url=https://web.archive.org/web/20190816105954/https://www.vh1press.com/press-releases/2014/12/30/vh1-reveals-new-brand-identity-across-linear-digital-and-social-platforms-on-the-heels-of-ratings-momentum-3 |archive-date=August 16, 2019 |access-date=August 16, 2019 |website=Vh1Press}}</ref> The network's main video block was ''VH1 + Music'', seen weekday mornings between 6{{nbsp}}a.m. and 11{{nbsp}}a.m. The new ''Nocturnal State'' block aired Mondays through Sundays between 3{{nbsp}}a.m. and 6{{nbsp}}a.m.
 
Since 2014, VH1 programming was noted to be shifting towards shows focused around African-American personalities, similar to [[BET Networks|BET]] and its sister channels.<ref>{{Cite web |title=Once You Go Black: VH1 and the Growing Power of Black TV Viewers |url=https://www.complex.com/pop-culture/vh1-and-black-viewers |url-status=live |archive-url=https://web.archive.org/web/20191220022723/https://www.complex.com/pop-culture/vh1-and-black-viewers |archive-date=December 20, 2019 |access-date=December 20, 2019 |publisher=[[Complex (magazine)|Complex]]}}</ref><ref>{{Cite web |date=October 29, 2014 |title=Why VH1 Gets to Be Black Without the Burden |url=https://www.theroot.com/why-vh1-gets-to-be-black-without-the-burden-1790877558 |url-status=live |archive-url=https://web.archive.org/web/20190815195120/https://www.theroot.com/why-vh1-gets-to-be-black-without-the-burden-1790877558 |archive-date=August 15, 2019 |access-date=August 15, 2019 |website=[[The Root (magazine)|The Root]]}}</ref> InOn theDecember first28, quarter of 20162015, VH1oversight announcedof itsspin-off highestmusic ratingsvideo inchannel sixVH1 years and itSoul was then the fastest-growing subscription channel in that same period. Thanksmoved to the success of shows like ''[[LoveBET & Hip HopNetworks]]'', ''[[Steviewith Jthe &channel Joselinerebranding Goas Hollywood]]'', ''[[K.BET Michelle: My LifeSoul]]'', and ''[[Mob Wives]]'', the channel has moved ahead as a Top Five network for adults.<ref>{{Cite web |title=VH1 Garners Highest Ratings In 6 Years, Leads The Top 25 Cable Networks In Growthcite news|url=httpshttp://www.vh1bet.com/news/009tp1music/vh1-highest-ratings-in-6-years-leads-the-top-25-cable-networks-in-growth |url-status=live |archive-url=https:2015/12/web.archive.org/web/20220620022230/https://www.vh1.com/news/009tp128/vh1-highestsoul-ratingsto-inbecome-6bet-years-leads-the-top-25-cable-networks-in-growth soul.html|archive-datetitle=June 20, 2022 |access-date=August 21, 2022 |website=www.vh1.com}}</ref> Conversely, ''VH1 +Soul Music''to wasBecome discontinuedBET andSoul replacedThe by24-hour rerunsmusic ofvideo 1990s–2000schannel sitcomsto sharedmake withbig Paramount'sswitch other networkstoday.{{citation|last=Chapman neededJr.|first=George|date=March28 2024}}December Since2015|publisher=[[BET then, the channel only carries music videos in continuity between shows.{{citation neededNetworks]]|access-date=March3 2024January 2016}}</ref>
 
AlsoIn inthe first quarter of 2016, VH1 announced its highest ratings in six years and it was then the fastest-growing subscription channel in that same period. Thanks to the success of shows like ''[[Love & Hip Hop]]'', ''[[Stevie J & Joseline Go Hollywood]]'', ''[[K. Michelle: My Life]]'', and ''[[Mob Wives]]'', the channel has moved ahead as a Top Five network for adults.<ref>{{Cite web |title=VH1 Garners Highest Ratings In 6 Years, Leads The Top 25 Cable Networks In Growth |url=https://www.vh1.com/news/009tp1/vh1-highest-ratings-in-6-years-leads-the-top-25-cable-networks-in-growth |url-status=live |archive-url=https://web.archive.org/web/20220620022230/https://www.vh1.com/news/009tp1/vh1-highest-ratings-in-6-years-leads-the-top-25-cable-networks-in-growth |archive-date=June 20, 2022 |access-date=August 21, 2022 |website=www.vh1.com}}</ref> Conversely, ''VH1 + Music'' was discontinued and replaced by reruns of 1990s–2000s sitcoms shared with Paramount's other networks.{{citation needed|date=March 2024}} Since then, the channel only carries music videos in continuity between shows.{{citation needed|date=March 2024}} During the same year, VH1 would also revive the former [[The CW|CW]] reality competition series ''[[America's Next Top Model]]''.<ref>{{Cite news |last=Bellino |first=Damian |date=October 20, 2016 |title=The reinvented America's Next Top Model cycle 23 will premiere on December 12th |work=VH1 |url=https://www.vh1.com/news/hx83cc/americas-next-top-model-cycle-23-premiere-december-12 |url-status=live |access-date=October 20, 2016 |archive-url=https://web.archive.org/web/20161021003224/http://www.vh1.com/news/287383/americas-next-top-model-cycle-23-premiere-december-12/ |archive-date=October 21, 2016}}</ref><ref>{{Cite press release |title=VH1 Welcomes Back Supermodel Ashley Graham, 'Paper' Magazine's Drew Elliott and Image Architect Law Roach to Join Host Tyra Banks for the New Cycle of 'America's Next Top Model' |date=May 12, 2017 |publisher=VH1 |url=http://thefutoncritic.com/news/2017/05/12/vh1-welcomes-back-ashley-graham-drew-elliott-and-law-roach-to-join-host-tyra-banks-for-the-new-cycle-of-americas-next-top-model-402210/20170512vh101/ |access-date=October 3, 2017 |via=The FutonCritic.com}}</ref><ref>{{Cite web |last=Bellino |first=Damian |date=March 16, 2017 |title=Tyra Banks Will Return as Host of America's Next Top Model |url=https://www.vh1.com/news/3haz1l/tyra-banks-will-return-as-host-of-americas-next-top-model |url-status=live |archive-url=https://web.archive.org/web/20170317014847/http://www.vh1.com/news/305717/tyra-banks-will-return-as-host-of-americas-next-top-model/ |archive-date=March 17, 2017 |access-date=March 16, 2017 |publisher=VH1. Viacom}}</ref>
 
VH1 has seen further shifts to its programming as part of its parent company's 2017 restructuring plan.<ref>{{Cite web |last=Lieberman |first=David |date=February 9, 2017 |title=Viacom CEO Supports Paramount And Non-Core Networks – But For How Long? |url=https://deadline.com/2017/02/viacom-ceo-bob-bakish-supports-paramount-non-core-networks-how-long-1201906682/ |url-status=live |archive-url=https://web.archive.org/web/20210224140150/https://deadline.com/2017/02/viacom-ceo-bob-bakish-supports-paramount-non-core-networks-how-long-1201906682/ |archive-date=February 24, 2021 |access-date=September 18, 2017 |website=Deadline Hollywood}}</ref> Beginning with its [[RuPaul's Drag Race (season 9)|ninth season]], [[Logo TV]] original series ''[[RuPaul's Drag Race]]'' was moved to VH1.<ref>{{Cite press release |title=LOGO'S "RUPAUL'S DRAG RACE" GETS A FRIDAY NIGHT MAKEOVER ON VH1 |date=March 1, 2017 |publisher=Logo Press |url=https://press.logotv.com/press-releases/2017/03/01/logos-rupauls-drag-race-gets-a-friday-night-makeover-on-vh1 |access-date=August 29, 2019 |url-status=live |archive-url=https://web.archive.org/web/20190829180758/https://press.logotv.com/press-releases/2017/03/01/logos-rupauls-drag-race-gets-a-friday-night-makeover-on-vh1 |archive-date=August 29, 2019}}</ref> In 2019, as part of an expansion of MTV's ''[[Wild 'n Out]]'', new episodes premiered on VH1 from July 7, 2019, to September 15, 2019.<ref name="wild">{{Cite press release |title=MTV's "Nick Cannon Presents: Wild 'N Out" Expands to VH1 for Summer Stunt |publisher=The Futon Critic |url=http://www.thefutoncritic.com/news/2019/06/20/mtvs-nick-cannon-presents-wild-n-out-expands-to-vh1-for-summer-stunt-622415/20190620mtv01/ |access-date=August 21, 2019}}</ref><ref>{{Cite web |last=Out |first=Wild 'N |date=June 19, 2019 |title=This is NOT a test ALL NEW #WildNOut x @VH1 starting SUNDAY, July 7th at 7/6c pic.twitter.com/VyI1C310Wh |url=https://twitter.com/wildnout/status/1141504687780323328 |url-status=live |archive-url=https://web.archive.org/web/20210309004030/https://twitter.com/wildnout/status/1141504687780323328 |archive-date=March 9, 2021 |access-date=June 20, 2019 |website=@wildnout |language=en}}</ref>
 
=== Shift to BET Networks (2022–present) ===
On November 9, 2022, it was announced that VH1 would move to [[BET Networks]] (thus officially severed all ties to its original parent network [[MTV]]) under [[Scott Mills (businessman)|Scott Mills]].<ref name="BET move"/> The move officially split the network from [[MTV]] and its siblings beyond their shared ownership. On December 12, 2022, it was announced that future ''Drag Race'' seasons would move to MTV, though the ''Celebrity'' edition would remain on VH1.<ref>{{cite news|url=https://variety.com/2022/tv/news/rupauls-drag-race-mtv-global-all-stars-1235457468/|title='RuPaul's Drag Race' Moves to MTV, Launches 'Global All Stars' And Editions in Brazil, Germany, Mexico|last=Hailu|first=Selome|date=12 December 2022|work=[[Variety (magazine)|Variety]]|access-date=19 December 2022}}</ref>
 
In March 2023, it was reported that Paramount Global was exploring the sale of a majority stake in BET Networks in order to provide additional funding to its flagship streaming service [[Paramount+]]. [[Tyler Perry]] (who owns [[Tyler Perry Studios|his namesake studios]]), as well as [[Sean Combs|Sean "Puffy" Combs]] (who owns [[Revolt (TV network)|Revolt TV]]) and [[Byron Allen]] (who owns [[Allen Media Group]]; including [[TheGrio]], [[This TV]], and [[The Weather Channel]]), were identified as potential suitors.<ref>{{Cite web |last=Weprin |first=Alex |date=2023-03-06 |title=Tyler Perry, Byron Allen Eye BET Majority Stake as Paramount Explores Sale |url=https://www.hollywoodreporter.com/tv/tv-news/bet-up-for-sale-paramount-global-vh1-1235341981/ |access-date=2023-03-07 |website=The Hollywood Reporter |language=en-US}}</ref>
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== Programming ==
{{further|List of programs broadcast by VH1}}
Original programming currently seen on VH1 includes the ''[[Love & Hip Hop]]'', ''[[Black Ink Crew]]'', and the ''[[Basketball Wives]]'' franchises. Other notable shows and franchisees that have aired on the network include ''[[Black Ink Crew]]'', ''[[The Impact: New York]]'' (a spinoff of [[BET+]]'s ''[[The Impact: Atlanta]]''), ''[[RuPaul's Drag Race]]'' (which was moved over from [[Logo (TV channel)|Logo]], and aired on VH1 from 2017–2022), reruns and new episodes of ''[[Wild 'n Out|Nick Cannon Presents: Wild 'N Out]]'' (which originated on [[MTV]]), and ''[[Martha & Snoop's Potluck Dinner Party]]''.<ref name="wild" />
 
Since the 2010's, and prior to move to [[BET Networks]], VH1's programming hashad shifted towards urban music genres and African-American personalities, similar to [[BET]].
 
== Sister and international networks ==