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| name = VH1
| logo = VH1 logo.svg
| logo_caption = The VH1 Logo used since 2016, with the wordmark used since
| launch_date = {{Start date and age|1985|1|1}}
| owner = [[Paramount Global]]
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}}
'''VH1''' (originally an [[initialism]] for '''Video Hits One''') is an American [[basic cable
VH1 was originally conceived to build upon the success of MTV by playing music videos targeting a slightly older demographic focusing on the lighter, softer side of popular music.<ref name="launsch">{{Cite news |last=Sherwood |first=Rick |date=October 5, 1984 |title=VH-1 wants adult video viewers |page=11 |work=Spokane Chronicle |agency=(New York Times) |location=(Washington) |url=https://news.google.com/newspapers?id=11xOAAAAIBAJ&pg=5661%2C1204403}}</ref> Like MTV, VH1 ultimately [[channel drift|drifted away]] from music and into [[reality television]] programming; albeit with a focus on music personalities, celebrities, and shows targeting [[African-American]] audiences. VH1 is best known for franchises such as ''[[Behind the Music]]'', the ''[[I Love...#VH1 series|I Love…]]'' series, the ''[[#Celebreality|Celebreality]]'' block, ''[[Love & Hip Hop]]'', and ''[[Basketball Wives]]''.
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On August 27, 1985, parent company [[Warner Communications]] sold 31% of VH1 and its siblings (MTV and [[Nickelodeon]]; which were already divested by Warner into [[MTV Networks]]) to [[Viacom (1952–2005)|Viacom]].<ref>{{Cite news|last=|first=|date=August 27, 1985|title=Viacom to Buy Warner Stake In Cable Units|newspaper=[[The Washington Post]]|url=https://www.washingtonpost.com/archive/business/1985/08/27/viacom-to-buy-warner-stake-in-cable-units/f9a17068-093d-4d39-be78-e7b0a0724ac4/|access-date=}}</ref><ref>{{Cite news|last=|first=|date=September 2, 1985|title=Viacom gets its MTV (page 50)|url=https://worldradiohistory.com/Archive-BC/BC-1985/BC-1985-09-02.pdf|periodical=Broadcasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|access-date=January 13, 2022}}</ref> Viacom would eventually buy the remaining 69% of MTV Networks from Warner for $326 million on May 20, 1986.<ref>{{Cite news|last=Fabrikant|first=Geraldine|date=1986-09-17|title=VIACOM CHIEF LEADS GROUP'S BUYOUT BID (Published 1986)|language=en-US|work=The New York Times|url=https://www.nytimes.com/1986/09/17/business/viacom-chief-leads-group-s-buyout-bid.html|access-date=2021-01-23|issn=0362-4331|quote=In November 1985, Viacom acquired MTV Networks for $326 million in cash and warrants. One-third of MTV was publicly owned; the rest was owned by Warner Communications and the American Express Company. At the same time, Viacom bought 50 percent of Showtime, the pay television service, that it did not already own for $184 million.}}</ref><ref>{{Cite news|last=|first=|date=May 20, 1986|title=Viacom has bought MTV and Showtime/TMC|url= https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/86-OCR/BC-1986-05-26-OCR-Page-0045.pdf#search=%22viacom%20mtv%20networks%22|periodical=Broadcasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|access-date=January 24, 2022}}</ref> By 1989, VH1's music programming would cater to Top 40, [[adult contemporary]], [[classic rock]], and 1980s mainstream pop.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/4NPYAxnuVgc Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20131017023805/http://www.youtube.com/watch?v=4NPYAxnuVgc Wayback Machine]{{cbignore}}: {{Cite web |date=October 27, 2011 |title=1991 VH1 Commercials |url=https://www.youtube.com/watch?v=4NPYAxnuVgc |access-date=September 22, 2013 |website=YouTube}}{{cbignore}}</ref> During the 1990s, VH1 would gain popularity for original music-related programs such as ''[[Pop-Up Video]]'' and ''[[Behind the Music]]''.
In the 2000s, VH1 would begin to scale down its music offerings, while shifting its focus to pop-culture and nostalgia-based programming; including [[reality television]] shows focused on [[celebrities]], and various documentaries and panel shows. Headlining this programming shift would be VH1's ''Celebreality'' block, featuring ''[[The Surreal Life]]'' & its franchise of various spinoffs. One spin off, ''[[Flavor of Love]]'', proved to be a ratings success, and is cited by observers as the beginning of the network's programming leaning towards shows about African-American personalities (such as the ''[[Basketball Wives]]'' and ''[[Black Ink Crew]]'' franchises); similar to [[BET]] and its [[BET Media Group|sister networks]].<ref>{{Cite web |title=Once You Go Black: VH1 and the Growing Power of Black TV Viewers |url=https://www.complex.com/pop-culture/vh1-and-black-viewers |url-status=live |archive-url=https://web.archive.org/web/20191220022723/https://www.complex.com/pop-culture/vh1-and-black-viewers |archive-date=December 20, 2019 |access-date=December 20, 2019 |publisher=[[Complex (magazine)|Complex]]}}</ref><ref>{{Cite web |date=October 29, 2014 |title=Why VH1 Gets to Be Black Without the Burden |url=https://www.theroot.com/why-vh1-gets-to-be-black-without-the-burden-1790877558 |url-status=live |archive-url=https://web.archive.org/web/20190815195120/https://www.theroot.com/why-vh1-gets-to-be-black-without-the-burden-1790877558 |archive-date=August 15, 2019 |access-date=August 15, 2019 |website=[[The Root (magazine)|The Root]]}}</ref> In 2011, VH1 debuted the
On November 9, 2022, it was announced that oversight of VH1 would move to the [[BET Media Group]] under [[Scott Mills (businessman)|Scott Mills]].<ref name="BET move">{{Cite web |last=Andreeva |first=Nellie |date=2022-11-09 |title=VH1 Shifts From Paramount Media Networks To BET Media Group Under Scott Mills |url=https://deadline.com/2022/11/vh1-shifts-bet-media-group-scott-mills-paramount-media-networks-1235167972/ |access-date=2022-11-10 |website=Deadline |language=en-US}}</ref>
== Programming ==
{{further|List of programs broadcast by VH1}}
Original programming currently seen on VH1 includes the ''[[Love & Hip Hop]]'' and the ''[[Basketball Wives]]'' franchises. Other notable shows and franchisees that have aired on the network include ''[[Black Ink Crew]]'', ''[[The Impact: New York]]'' (a spinoff of [[BET+]]'s ''[[The Impact: Atlanta]]''), ''[[RuPaul's Drag Race]]'' (which was moved over from [[Logo (TV channel)|Logo]], and aired on VH1 from 2017–2022), reruns and new episodes of ''[[Wild 'n Out|Nick Cannon Presents: Wild 'N Out]]'' (which originated on [[MTV]]), and ''[[Martha & Snoop's Potluck Dinner Party]]''.<ref name="wild">{{Cite press release |title=MTV's "Nick Cannon Presents: Wild 'N Out" Expands to VH1 for Summer Stunt |publisher=The Futon Critic |url=http://www.thefutoncritic.com/news/2019/06/20/mtvs-nick-cannon-presents-wild-n-out-expands-to-vh1-for-summer-stunt-622415/20190620mtv01/ |access-date=August 21, 2019}}</ref>
Since the 2010's, and prior to its move to [[BET Networks|BET]], VH1's programming had shifted towards urban music genres and African-American personalities.
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=== Sister channels in the U.S. ===
{{further|List of
VH1
* '''VH1 Classic''': Music videos primarily from the 1970s and 1980s, but also the 1960s and 1990s, concert footage, vintage movies, and original programming focused on [[adult hits]], [[classic hits]] and [[classic rock]] music. Rebranded as [[MTV Classic (American TV network)|MTV Classic]] on August 1, 2016, in honor of [[MTV]]'s 35th anniversary.
* '''VH1 Country''': Continuous [[country music]] videos. Rebranded as [[CMT Music|CMT Pure Country]] under [[CMT (American TV channel)|CMT]] on Memorial Day 2006.
* '''[[VH1 MegaHits]]''': A channel which played mostly top 40 [[adult contemporary]] videos from throughout VH1's history, from the 1980s to the early 2000s. Due to low viewership, the network was discontinued. The satellite space was utilized by * '''VH1 Soul''': Classic and neo-[[soul music]] videos from the past and today. Rebranded as [[BET Soul]] under
* '''[[VH1 Uno]]''': A Spanish language channel which mostly composed of music videos of Latin pop, rock, and traditional ballads, tropical, salsa and merengue music. Discontinued February 2, 2008, by MTV Networks to expand normal distribution of [[MTVU]] beyond college campuses.<ref>{{Cite web |title=MTV Networks discontinues VH1 Uno |url=https://money.cnn.com/news/newsfeeds/articles/prnewswire/NYTU12729012008-1.htm |url-status=dead |archive-url=https://web.archive.org/web/20080208171939/http://money.cnn.com/news/newsfeeds/articles/prnewswire/NYTU12729012008-1.htm |archive-date=February 8, 2008 |access-date=June 27, 2011}}</ref>
=== Internet ===
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