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[[File:Nocton Heath Farm map.svg|thumb|300px|Location plan based on planning application {{nowrap|09/1040/FUL}} drawing {{nowrap|RAC/4448/01/A}}.<ref name="first application">{{cite web|url=http://planningonline.n-kesteven.gov.uk/online-applications/applicationDetails.do?activeTab=summary&keyVal=KUSYLLLLX0000 |title=09/1040/FUL |publisher=Planningonline.n-kesteven.gov.uk |date=2009-12-17 December 2009 |accessdate=2010-10-21}}</ref> The site size is to scale.]]
 
'''Nocton Dairies''' is a British company which was formed by Devon farmer and cheese-maker Peter Willes and Lancashire milk producer David Barnes in order to construct an 8,100-cow [[dairy]] at [[Nocton]] Heath in [[Lincolnshire]],<ref name="first application"/><ref name=BBC20101112 >{{cite news |title=Super dairy cow numbers to be cut |date=12 November 2010 |accessdate=17 November 2010 |publisher=BBC |url=httphttps://www.bbc.co.uk/news/uk-england-lincolnshire-11747601}}</ref> [[dairy]]objectors atto [[Nocton]]which Heathclaimed inthat [[Lincolnshire]], whichit would have allegedly been the largest in Western Europe.<ref>{{cite news |author=Juliette Jowit |coauthors= |title=A tale of two herds |url=httphttps://www.guardiantheguardian.co.ukcom/world/2010/nov/13/milk-cows-dairy-farming |work=The Guardian |location=London |date=13 November 2010 |accessdate=2010-11-17 }}</ref>
 
==Planning applications==
A [[planning application]] to [[North Kesteven District Council]] was made on 17 December 2009, but after concerns raised by the [[Environment Agency]], was withdrawn on 15 April 2010<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/england/lincolnshire/8616002.stm |title=Nocton 'super dairy' plans withdrawn |publisher=BBC News |date=2010‑04‑122010-04-12 |accessdate=2010‑08‑062010-08-06}}</ref> having already aroused considerable reaction in the media.<ref name=Observer2010>{{cite news |title=Opposition mounts to 'factory farm' plans that will house 8,100 cows |last=Wainwright |first=Martin |date=28 February 2010 |newspaper=The Observer |url=httphttps://www.guardiantheguardian.co.ukcom/world/2010/feb/28/factory-farm-plans-under-fire | location=London}}</ref><ref name=Times2010>{{cite news |title=‘Battery’'Battery' dairy of 8,000 cows sparks protests |last=Ungoed-Thomas |first=Tom |date=28 February 2010 |newspaper=The Times |url=http://www.timesonline.co.uk/tol/news/uk/article7043926.ece |archive-url=https://web.archive.org/web/20100530172025/http://www.timesonline.co.uk/tol/news/uk/article7043926.ece |url-status=dead |archive-date=30 May 2010 | location=London}}</ref><ref name=Indy2010>{{cite news |title=Organic milk: Pint of the right stuff |last=Marren |first=Peter|date=11 May 2010 |newspaper=The Independent|url=httphttps://www.independent.co.uk/life-style/health-and-families/features/organic-milk-pint-of-the-right-stuff-1970459.html |archive-url=https://ghostarchive.org/archive/20220621/https://www.independent.co.uk/life-style/health-and-families/features/organic-milk-pint-of-the-right-stuff-1970459.html |archive-date=21 June 2022 |url-access=subscription |url-status=live | location=London}}</ref>
 
After ana inaccuratepremature report that the company had resubmitted theirits plans in August 2010,<ref name=DT2010>{{cite news |title=‘Britain'Britain's largest dairy farm planned |date=6  August  2010 |newspaper=The Daily Telegraph |url=httphttps://www.telegraph.co.uk/foodanddrink/foodanddrinknews/7929832/Britains-largest-dairy-farm-planned.html | location=London}}</ref> a revised application was submitted on 17 November 2010 for a 3,770-cow cowsdairy, inthe anreduced effortsize being intended to address some concerns.<ref name="second application">{{cite web|url=http://planningonline.n-kesteven.gov.uk/online-applications/simpleSearchResults.do;jsessionid=5FD306D6F21EC9AB0AB9176464004085?action=firstPage |title=10/1397/FUL |publisher=Planningonline.n-kesteven.gov.uk |date=2010-11-17 November 2010 |accessdate=2011-02-05}}</ref><ref name="Farmers Weekly 18 November 2010">{{cite news |title=‘Nocton'Nocton: Super-dairy plans resubmitted'
|last=Tasker |first=Johann |date=18 November 2010 |newspaper=Farmers Weekly |url=http://www.fwi.co.uk/Articles/2010/11/18/124425/Nocton-Super-dairy-plans-resubmitted.htm}}</ref><ref>Farmers Weekly article. See http://www.fwi.co.uk/Articles/2010/10/05/123839/Big-changes-to-Nocton-super-dairy-plan.htm</ref>
 
With the new application lodged, public concern was raised again and opposition became increasingly vociferous. On 16 February 2011, the company finally withdrew its second planning application completelyand announced that it was abandoning its plans. A statement released by Nocton Dairies cited the objections of the Environment Agency as the sole reason and raised concerns that facts had been twisted on animal welfare matters.<ref name="farmersguardian1">{{cite web |url=http://www.farmersguardian.com/home/business/nocton-dairies-scraps-super-dairy-plans/37242.article |title='Nocton Dairies scraps super dairy plans' |publisher=Farmers Guardian |date=16 February 2011}}</ref> cited the objections of the Environment Agency as the sole reason and raised concerns that facts had been twisted on animal welfare. It added: "The concept we have been proposing is a sound one. We challenge other farmers to pick up the baton and see where these concepts can take them."<ref name="farmersguardian1"/> Just hours after Nocton Dairies' shock announcement, officers at North Kesteven District Council took the unusual step of making a public statement that they had been minded to recommend refusal of the application, on six grounds, namely:
With the new application lodged, public concern was raised again and opposition became increasingly vocal; local landowners who had previously agreed in principle to the use of their land for the spreading of the waste, pulled out of their agreements after fears of being named and targeted.<ref>{{cite web|url=http://blog.38degrees.org.uk/2010/10/05/urgent-appeal-to-help-stop-cow-factory-farms/ |title=38 degrees Name and Shame campaign}}</ref>
 
1. #The failure of the applicant to fully assess alternative development sites which presented fewer environmental risks.
On 16 February 2011, the company finally withdrew its planning application completely. A statement released by Nocton Dairies<ref name="farmersguardian1">{{cite web |url=http://www.farmersguardian.com/home/business/nocton-dairies-scraps-super-dairy-plans/37242.article |title='Nocton Dairies scraps super dairy plans' |publisher=Farmers Guardian |date=16 February 2011}}</ref> cited the objections of the Environment Agency as the sole reason and raised concerns that facts had been twisted on animal welfare. It added: "The concept we have been proposing is a sound one. We challenge other farmers to pick up the baton and see where these concepts can take them."<ref name="farmersguardian1"/> Just hours after Nocton Dairies' shock announcement, officers at North Kesteven District Council took the unusual step of making a public statement that they had been minded to recommend refusal of the application, on six grounds, namely:
2. #The unacceptable and significant risk to groundwater quality, including the nearby public water supply.
3. #Significant uncertainties regarding the impacts and control of odour from the operation of the dairy, and associated land spreading, and its effects on residential amenity.
4. #Insufficient detail regarding the frequency, volume and duration of operational noise, including from animals, and its effects on residential amenity.
5. #Probable negative and adverse impacts to Bardney Limewoods Site of Special Scientific Interest (SSSI) and a series of Local Wildlife Sites from increased ammonia and nitrogen deposition.
6. #Insufficient justification for the construction of on-site agricultural workers houses.<ref>{{cite web |url=http://www.facebook.com/note.php?note_id=151835441541216 | publisher=North Kesteven District Council |title='District Council Statement}}</ref>
 
Meanwhile, two separate but associated plans supporting the dairy were still active; a pipeline for the transportation of the [[digestate]] to be produced and a water storage reservoir intended for either water for dairy cows or for better management of water resources on the arable land, should the application for the dairy farm be refused. Nocton Dairies did not withdraw either of these plans. In February 2011 North Kesteven District Council refused planning permission for the pipeline<ref>{{cite web |url=http://planningonline.n-kesteven.gov.uk/online-applications/applicationDetails.do?activeTab=summary&keyVal=LDVZ26LLX0000 |title='Construction of transfer pipeline' |publisher=North Kesteven District Council}}</ref> and the following month theyit refused permission for the reservoir, irrespective of its dual functionality.<ref>{{cite web |url=http://planningonline.n-kesteven.gov.uk/online-applications/simpleSearchResults.do?action=firstPage |title='Application for reservoir' |publisher=North Kesteven District Council}}</ref>
1. The failure of the applicant to fully assess alternative development sites which presented fewer environmental risks.
 
==Reaction to the applications==
2. The unacceptable and significant risk to groundwater quality, including the nearby public water supply.
Nocton Dairies' initial application aroused much opposition, including an [[Early Day Motion]] signed by 172 MPs in the [[House of Commons of the United Kingdom|House of Commons]] on 8 March 2010;<ref name=CD>{{cite news |title=Animal health campaigners welcome delay |last=Davies |first=Caroline |date=13 April 2010 |newspaper=The Observer |url=httphttps://www.guardiantheguardian.co.ukcom/world/2010/apr/13/animal-welfare-nocton-dairies-farming | location=London}}</ref> it was labelled by media reports at the time as a 'battery' farm for cows,<ref name=Observer2010/> despite reports of a growing number of similar (albeit smaller) indoor-based systems for dairy cows already successfully operating in the UK<ref name=dairysite>{{cite articlenews |title=Dairy Farming Systems in Great Britain |url=http://www.thedairysite.com/articles/2549/dairy-farming-systems-in-great-britain |publisher=The Dairy Site |date=October 2010 |accessdate=2011-02-05}}</ref> and Nocton Dairies' explanations that their housing plans mirrormirrored thosethe open housing systems in which all UKBritish cows arewere already kept for the 6winter months of the winter.<ref>{{cite web |title=This Is Dairy Farming |url=http://www.thisisdairyfarming.com/dairy-farming-facts/browse-all-facts/-is-it-true-that-some-cows-never-go-outside-.aspx}}</ref>
 
Some local people formed a campaign group CAFFO afterAfter concerns were voiced over the potential for pollution of the water aquifer, smells, animal welfare, disease control, security, transport issues and property blight surrounding the site., some local people formed a campaign group named CAFFO. A Number 10 e-petition, calling for a public inquiry into the development, was signed by 1,234 people in 3three weeks before the web site was closed for the duration of the 2010 UK election period. However, a later Government response<ref>{{cite web| url=http://www.hmg.gov.uk/epetition-responses/petition-view.aspx?epref=giantdairy |title=Petition:Local residents reject ‘super'super dairy’dairy' plan &#124 |publisher=HM Government |accessdate=2011-02-05}}</ref> emphasised the rigors of the planning process and current UK legislation ensuring high welfare standards.
3. Significant uncertainties regarding the impacts and control of odour from the operation of the dairy, and associated land spreading, and its effects on residential amenity.
 
Animal welfare organisationscharities and campaigners, and vegan and vegetarian groups also joined to support the case against the dairy. A [[Facebook]] group set up by [[Vegetarians'Viva! International Voice for Animals(organisation)|Viva!]] calling for a halt to construction attracted over 7,500 members.<ref>{{cite web|url=http://www.facebook.com/?ref=logo#!/pages/Oppose-the-UKs-biggest-factory-farm/310675121942 |title=Oppose the UK's biggest factory farm |publishervia=Facebook |date= |accessdate=2010-08-06}}</ref> TheWSPA (now called [[World Society for theAnimal Protection of Animals|WAP]] (WSPA) launched its [http://notinmycuppa.com/ 'Not in my Cuppa']a campaign in September 2010 in anticipation of the resubmission of Nocton Dairies' proposal, featuring celebrities including [[Twiggy]], [[Andrew Sachs]], [[Chrissie Hynde]], [[Jenny Seagrove]] and a large number of soap stars,<ref>{{cite web|url=http://notinmycuppa.com/category/celebritysupport |title=Not in my Cuppa Celebrity Support |publisher=World Society for the Protection of Animals |date= |accessdate=2011-02-11}}</ref> and has since attracted over 25,000 pledges from people around the publicworld that 'factory milk from battery cows' willwould not be used in their cuppas. The results of an [[Ipsos MORI]] survey released at the launch showed that 61% of those questioned said they would never buy milk produced in large-scale indoor dairy sheds.<ref>[http://notinmycuppa.com/wp-content/uploads/2010/09/National-campaign-launched-to-fight-Nocton-Dairies%E2%80%99-8100-cow-%E2%80%98factory-farm%E2%80%99-proposal.pdf 'Not in My Cuppa' Retrieved 2010-9-11]</ref> [[Compassion in World Farming]]'s [http://www.ciwf.org.uk/cows_belong_in_fields/default.aspx 'Cows belong in fields'] campaign was launched late 2010, and the [[Campaign to Protect Rural England|CPRE]] also campaigned on the issue. As well as this, a campaign was set up through site [[38 Degrees]]<ref>{{cite web|url=http://www.38degrees.org.uk/page/s/factoryfarm |title=Let's stop cow factory farms |publisher=38 Degrees |date= |accessdate=2010-08-06}}</ref> who submitted a petition of over 50,000 signatures to the district council in January 2011 on the basis that the farm was cruel and would put other farmers out of business. 38 Degrees also singled out neighbouring farmers who had been keen to use the 'digestate' (left from the cow manure after anaerobic digestion had taken place) on their arable land as a more sustainable and natural source of fertilisers and to replace essential organic matter. These farmers pulled out of their agreements due to fear of reprisals after being named in adverts which urged the public to target them directly.<ref>{{cite web|url=http://blog.38degrees.org.uk/2010/10/05/urgent-appeal-to-help-stop-cow-factory-farms/ |title=38 degrees Name and Shame campaign}}</ref>
4. Insufficient detail regarding the frequency, volume and duration of operational noise, including from animals, and its effects on residential amenity.
 
However, a letter sent by the [[Farm Animal Welfare Council]]<ref>{{cite web |title=Letter to ministers |url=http://www.fawc.org.uk/pdf/cows-welfare-letter.pdf |last=Wathes|first=Christopher}}</ref> to government ministers stated that cow welfare need not be compromised in large dairy units, a message echoed by the [[RSPCA]], inwhich, sayingdespite theynot permitting year-round housing for dairy cows within its Freedom Foods standards,<ref name=dairysite/> said it didn't believe 'big iswas necessarily bad' and in fact could offer welfare benefits if implemented correctly.<ref>{{cite news |title=Big dairies does not mean bad welfare, says RSPCA|date=12 August 2010 |newspaper=Farmers Guardian|url=http://www.farmersguardian.com/home/livestock/livestock-news/big-dairies-does-not-mean-bad-welfare-says-rspca/33670.article}}</ref> Despite this, the RSPCA still does not support systems that house dairy cows for 365 days a year in its Freedom Foods standards.<ref name=dairysite/> Other debates range around the potential for a large dairy such as this to improve food security<ref>{{cite news |title=Big Agriculture is the only option to stop food riots in Britain |date=12 September 2010 |newspaper=The Guardian |url=httphttps://www.guardiantheguardian.co.ukcom/commentisfree/2010/sep/12/food-riots-farming | location=London |first=Jay | last=Rayner}}</ref> and opportunities to reduce the [[carbon footprint]] of milk production through better efficiency and the adoption of technology such as [[anaerobic digestion]].<ref>{{cite web |last=Parish |first=Neil |title=Member of Parliament for Tiverton and Honiton - Blog|url=http://www.neilparish.co.uk/content/super-dairy |[retrievedaccessdate= 31 August 2010]}}</ref> More recently the Government has published its Foresight report on Food and Farming,<ref>{{cite web |title=Foresight: Future of Food and Farming |url=http://www.bis.gov.uk/foresight/our-work/projects/current-projects/global-food-and-farming-futures/reports-and-publications |publisher=HM Government |first=Professor Sir John |last=Beddington}}</ref> and the dairy's developers have asserted that their plans would help address the report's conclusions that farming needs to produce more food using fewer resources while tackling climate change.<ref>{{cite news |title=Nocton super dairy farmer hits out at critics |publisher=Farmers Weekly |url=http://www.fwi.co.uk/Articles/2011/02/01/125299/Nocton-super-dairy-farmer-hits-out-at-critics.htm}}</ref>
5. Probable negative and adverse impacts to Bardney Limewoods Site of Special Scientific Interest (SSSI) and a series of Local Wildlife Sites from increased ammonia and nitrogen deposition.
 
During the consultation period, the Council reported as many as 14,000 objections had been lodged<ref>{{cite news |url=httphttps://www.guardiantheguardian.co.ukcom/world/2011/feb/13/super-dairy-cows-lincolnshire-objections |title='Super-dairy' with 3,770 cows triggers 14,000 planning objections |publisher=The Observer | location=London |first=Tracy |last=McVeigh |date=13 February 2011}}</ref> with [[PETA]] claiming responsibility for at least 6,000<ref>{{cite web |url=http://blog.peta.org.uk/2011/02/victory-for-cows-nocton-dairies-withdraws-cow-prison-application-in-lincolnshire/ |title=Victory for Cows! |publisher=PETA}}</ref> CIWF 5,000,<ref>{{cite web |url=http://www.ciwf.org.uk/news/beef_and_dairy_farming/cows_belong_in_fields_campaign_success.aspx |title=Compassion celebrates |publisher=CIWF}}</ref> and other animal and vegan groups claiming many more; this was substantiated by an extensive social media campaign carried outorchestrated by these groups against the proposal. However, this was countered by growing dairy industry support for the Nocton proposal, illustrated in submissions from the [[National Farmers Union (England and Wales)]] (NFU), the [[Country Land and Business Association]], and Dairy UK, representing processors and farmers.<ref name="second application"/> Dairy UK warned: "Reject Nocton and UK dairy will suffer."<ref>{{cite web |url=http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=215900 |title=Reject Nocton and UK dairy will suffer |publisher=The Grocer}}</ref>
6. Insufficient justification for the construction of on-site agricultural workers houses.<ref>{{cite web |url=http://www.facebook.com/note.php?note_id=151835441541216 | publisher=North Kesteven District Council |title='District Council Statement}}</ref>
 
Meanwhile two separate but associated plans supporting the dairy were still active; a pipeline for the transportation of the digestate produced and a water storage reservoir intended for either water for dairy cows or for better management of water resources on the arable land, should the application be refused. Nocton Dairies did not withdraw either of these plans. In February 2011 North Kesteven District Council refused planning permission for the pipeline<ref>{{cite web |url=http://planningonline.n-kesteven.gov.uk/online-applications/applicationDetails.do?activeTab=summary&keyVal=LDVZ26LLX0000 |title='Construction of transfer pipeline' |publisher=North Kesteven District Council}}</ref> and the following month they refused permission for the reservoir, irrespective of its dual functionality.<ref>{{cite web |url=http://planningonline.n-kesteven.gov.uk/online-applications/simpleSearchResults.do?action=firstPage |title='Application for reservoir' |publisher=North Kesteven District Council}}</ref>
 
==Reaction to the applications==
Nocton Dairies' initial application aroused much opposition, including an [[Early Day Motion]] signed by 172 MPs in the [[House of Commons of the United Kingdom|House of Commons]] on 8 March 2010;<ref name=CD>{{cite news |title=Animal health campaigners welcome delay |last=Davies |first=Caroline |date=13 April 2010 |newspaper=The Observer |url=http://www.guardian.co.uk/world/2010/apr/13/animal-welfare-nocton-dairies-farming | location=London}}</ref> it was labelled by media reports at the time as a battery farm for cows,<ref name=Observer2010/> despite reports of a growing number of similar (albeit smaller) indoor-based systems for dairy cows already successfully operating in the UK<ref name=dairysite>{{cite article |title=Dairy Farming Systems in Great Britain |url=http://www.thedairysite.com/articles/2549/dairy-farming-systems-in-great-britain |publisher=The Dairy Site |date=October 2010 |accessdate=2011-02-05}}</ref> and Nocton Dairies' explanations that their housing plans mirror those in which all UK cows are already kept for the 6 months of the winter.<ref>{{cite web |title=This Is Dairy Farming |url=http://www.thisisdairyfarming.com/dairy-farming-facts/browse-all-facts/-is-it-true-that-some-cows-never-go-outside-.aspx}}</ref>
Some local people formed a campaign group CAFFO after concerns were voiced over the potential for pollution of the water aquifer, smells, animal welfare, disease control, security, transport issues and property blight surrounding the site. A Number 10 e-petition, calling for a public inquiry into the development, was signed by 1,234 people in 3 weeks before the site was closed for the 2010 UK election period. However, a later Government response<ref>{{cite web| url=http://www.hmg.gov.uk/epetition-responses/petition-view.aspx?epref=giantdairy |title=Petition:Local residents reject ‘super dairy’ plan &#124 |publisher=HM Government |accessdate=2011-02-05}}</ref> emphasised the rigors of the planning process and current UK legislation ensuring high welfare standards.
 
Animal welfare organisations and vegan and vegetarian groups also joined to support the case against the dairy. A [[Facebook]] group set up by [[Vegetarians' International Voice for Animals|Viva!]] calling for a halt to construction attracted over 7,500 members.<ref>{{cite web|url=http://www.facebook.com/?ref=logo#!/pages/Oppose-the-UKs-biggest-factory-farm/310675121942 |title=Oppose the UK's biggest factory farm |publisher=Facebook |date= |accessdate=2010-08-06}}</ref> The [[World Society for the Protection of Animals]] (WSPA) launched its [http://notinmycuppa.com/ 'Not in my Cuppa'] campaign in September 2010 in anticipation of the resubmission of Nocton Dairies' proposal, featuring celebrities including [[Twiggy]], [[Andrew Sachs]], [[Chrissie Hynde]], [[Jenny Seagrove]] and a large number of soap stars,<ref>{{cite web|url=http://notinmycuppa.com/category/celebritysupport |title=Not in my Cuppa Celebrity Support |publisher=World Society for the Protection of Animals |date= |accessdate=2011-02-11}}</ref> and has since attracted over 25,000 pledges from the public that factory milk from battery cows will not be used in their cuppas. The results of an [[Ipsos MORI]] survey released at the launch showed that 61% of those questioned said they would never buy milk produced in large-scale indoor dairy sheds.<ref>[http://notinmycuppa.com/wp-content/uploads/2010/09/National-campaign-launched-to-fight-Nocton-Dairies%E2%80%99-8100-cow-%E2%80%98factory-farm%E2%80%99-proposal.pdf 'Not in My Cuppa' Retrieved 2010-9-11]</ref> [[Compassion in World Farming]]'s [http://www.ciwf.org.uk/cows_belong_in_fields/default.aspx 'Cows belong in fields'] campaign was launched late 2010, and the [[CPRE]] also campaigned on the issue. As well as this, a campaign was set up through site [[38 Degrees]]<ref>{{cite web|url=http://www.38degrees.org.uk/page/s/factoryfarm |title=Let's stop cow factory farms |publisher=38 Degrees |date= |accessdate=2010-08-06}}</ref> who submitted a petition of over 50,000 signatures to the district council in January 2011 on the basis that the farm was cruel and would put other farmers out of business.
 
However, a letter sent by the [[Farm Animal Welfare Council]]<ref>{{cite web |title=Letter to ministers |url=http://www.fawc.org.uk/pdf/cows-welfare-letter.pdf |last=Wathes|first=Christopher}}</ref> to government ministers stated that cow welfare need not be compromised in large dairy units, a message echoed by the [[RSPCA]] in saying they didn't believe 'big is necessarily bad' and in fact could offer welfare benefits if implemented correctly.<ref>{{cite news |title=Big dairies does not mean bad welfare, says RSPCA|date=12 August 2010 |newspaper=Farmers Guardian|url=http://www.farmersguardian.com/home/livestock/livestock-news/big-dairies-does-not-mean-bad-welfare-says-rspca/33670.article}}</ref> Despite this, the RSPCA still does not support systems that house dairy cows for 365 days a year in its Freedom Foods standards.<ref name=dairysite/> Other debates range around the potential for a large dairy such as this to improve food security<ref>{{cite news |title=Big Agriculture is the only option to stop food riots in Britain |date=12 September 2010 |newspaper=The Guardian |url=http://www.guardian.co.uk/commentisfree/2010/sep/12/food-riots-farming | location=London |first=Jay | last=Rayner}}</ref> and opportunities to reduce the [[carbon footprint]] of milk production through better efficiency and the adoption of technology such as [[anaerobic digestion]].<ref>{{cite web |last=Parish |first=Neil |title=Member of Parliament for Tiverton and Honiton - Blog|url=http://www.neilparish.co.uk/content/super-dairy |[retrieved 31 August 2010]}}</ref> More recently the Government has published its Foresight report on Food and Farming,<ref>{{cite web |title=Foresight: Future of Food and Farming |url=http://www.bis.gov.uk/foresight/our-work/projects/current-projects/global-food-and-farming-futures/reports-and-publications |publisher=HM Government |first=Professor Sir John |last=Beddington}}</ref> and the dairy's developers have asserted that their plans would help address the report's conclusions that farming needs to produce more food using fewer resources while tackling climate change.<ref>{{cite news |title=Nocton super dairy farmer hits out at critics |publisher=Farmers Weekly |url=http://www.fwi.co.uk/Articles/2011/02/01/125299/Nocton-super-dairy-farmer-hits-out-at-critics.htm}}</ref>
 
During the consultation period, the Council reported as many as 14,000 objections had been lodged<ref>{{cite news |url=http://www.guardian.co.uk/world/2011/feb/13/super-dairy-cows-lincolnshire-objections |title='Super-dairy' with 3,770 cows triggers 14,000 planning objections |publisher=The Observer | location=London |first=Tracy |last=McVeigh |date=13 February 2011}}</ref> with [[PETA]] claiming responsibility for at least 6,000<ref>{{cite web |url=http://blog.peta.org.uk/2011/02/victory-for-cows-nocton-dairies-withdraws-cow-prison-application-in-lincolnshire/ |title=Victory for Cows! |publisher=PETA}}</ref> CIWF 5,000,<ref>{{cite web |url=http://www.ciwf.org.uk/news/beef_and_dairy_farming/cows_belong_in_fields_campaign_success.aspx |title=Compassion celebrates |publisher=CIWF}}</ref> and other animal and vegan groups claiming many more; this was substantiated by an extensive social media campaign carried out by these groups against the proposal. However, this was countered by growing dairy industry support for the Nocton proposal, illustrated in submissions from the [[National Farmers Union (England and Wales)]] (NFU), the [[Country Land and Business Association]], and Dairy UK, representing processors and farmers.<ref name="second application"/> Dairy UK warned: "Reject Nocton and UK dairy will suffer."<ref>{{cite web |url=http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=215900 |title=Reject Nocton and UK dairy will suffer |publisher=The Grocer}}</ref>
 
==Supermarket views==
Supermarket chains [[Sainsbury's|S]]ainsbury, [[Tesco]], [[Waitrose]] and [[Marks & Spencer]], as well as online food retailer [[Ocado]], all indicated they did not intend to buy milk from 'super-dairies', while [[Morrisons]] and [[Wal-Mart|American-owned]] [[Asda]] seemed to support them. According to ''[[The Independent]]'', Morrisons said they would consider buying from the farm, while Asda said they refused to answer such a "hypothetical" question.<ref name="Independent">[httphttps://www.independent.co.uk/life-style/food-and-drink/news/supermarkets-turn-noses-up-at-megadairy-milk-2137056.html "Supermarkets turn noses up at megadairy milk", The Independent 18 November 2010] Retrieved 2011-02-15</ref>
 
In letters to a Parliamentary group in March 2010, Tesco and Sainsbury stressed their commitment to animal welfare and stated that they had no plans to buy milk from Nocton.<ref name="Independent"/>
 
In letters to a Parliamentary group in March 2010, Tesco and Sainsbury stressed their commitment to animal welfare and stated that they had no plans to buy milk from Nocton.<ref name="Independent"/> In another letter, Waitrose's managing director Mark Price stated, “a"a dairy farm of the size proposed would not fit with the Waitrose way of doing business, and I have to say that I am anxious that it represents the first step along the way towards a highly-industrialised, US approach to farming”farming".<ref name="Independent"/> On 17 November 2010, Marks & Spencer declared, "M&S does not buy milk from 'super-dairy' farms and we are committed to our current pool of dedicated dairy farms."<ref name="Independent"/> [[Jason Gissing]], co-founder of Ocado, said in a letter published on the Ocado web site in December 2010, "Rest assured, Ocado will not be milking it with Nocton.".<ref>[http://www.ocado.com/theocadoway/talking%20ocado/2010/nocton.html "Don’t milk it" - letter from Jason Gissing, Ocado] Retrieved 2011-02-15</ref>
 
However, Morrisons again stressed its willingness to consider buying the farm's milk at the NFU conference in February 2011, saying the supermarket was open-minded about purchasing milk from Nocton-style dairies.<ref>{{cite web |url=http://www.nfuonline.com/News/NFU-11---Demanding-action-on-dairy/ |title=Demanding action on dairy at NFU 11 |publisher=NFU Online}}</ref> And despite the stand taken by these other supermarkets, theytheir werewords accusedwere ofcalled beinginto hypocriticalquestion when it was revealed in an industry newsletter that a number of them already willingly take supply from larger indoor-based UK dairy farms.<ref>{{cite web |url=
http://dl.dropbox.com/u/45053136/Dairy%20Industry%20Newsletter.pdf |title=Dairy Industry Newsletter |date=December 21, December 2010}}</ref>
 
==Reaction to withdrawal of plans==
The consortium of opponents of the dairy - Vegetarian International Voice for Animals, The Soil Association, CPRE, Compassion in World Farming, Friends of the Earth, WSPA and local campaign group CAFFO - expressed delight that the plans had been withdrawn when the news was announced on 16 February 2011.<ref>{{cite web |url=http://www.ciwf.org.uk/news/beef_and_dairy_farming/cows_belong_in_fields_campaign_success.aspx |title=Cows belong in fields |publisher=CIWF}}</ref><ref>{{cite web |url=http://www.viva.org.uk/mediareleases/display.php?articlepid=242 |title=Nocton withdraws plans |publisher=Viva!}}</ref><ref>{{cite web |url=http://www.wspa.org.uk/latestnews/2011/Nocton_Dairies_withdraw_plans.aspx |title=Nocton Dairies withdraws plans |publisher=WSPA}}</ref><ref>{{cite web |url=http://www.caffo.co.uk/ |title=CAFFO statement }}</ref> WSPA UK's director Suzi Morris said: "This is fantastic news and greatly welcomed. This is a victory for consumers, dairy farmers and of course the cows within it and we can't forget the Lincolnshire community which has had a narrow escape."
 
The industry reaction was somewhat different. The news coincided with the end of the NFU conference where NFU president Peter Kendall, Agriculture Minister Jim Paice and food critic Jay Rayner were among those defending the concept of large scale farming,;.<ref name="NFU conference">{{cite web |url=http://www.fwi.co.uk/Articles/2011/02/17/125550/Nocton-debate-shows-need-for-investment-in-PR.htm |title=Nocton debate shows the need for investment in PR |date=17 February 2011 |publisher=Farmers Weekly}}</ref> theThe news was greeted with concern that the dairy industry would find it hard to meet future challenges if it could not evolve and develop. Mansel Raymond, chair of the NFU's dairy board, said: "It is disappointing that the application has been withdrawn. Any planned investment in the dairy industry is a positive step. Nocton was an imaginative and innovative proposal, and I firmly believe that there remains a place in Britain for this type of investment if we are to meet the growing demand for food".<ref>{{cite web |url=http://www.nfuonline.com/News/BREAKING-NEWS---Nocton-plans-withdrawn/ |title=Nocton plans withdrawn |publisher=NFU Online }}</ref> The Royal Association of British Dairy Farmers also expressed its disappointment at the withdrawal.<ref>{{cite news |url=httphttps://www.bbc.co.uk/news/uk-england-lincolnshire-12491580 |title=Farmers say Lincolnshire 'super dairy' reflects future |publisher=BBC | date=17 February 2011}}</ref> The British Cattle Veterinary Association, which leads the industry in managing the health and welfare of dairy cows in the UK, also took the steps of dismissing claims that Nocton Dairies would have been a "cow prison", saying its developers demonstrated a commitment to good welfare.<ref>{{cite web |url=http://www.vetsonline.com/actualites/detail/36673-revues-1/vets-defend-mega-dairy-s-commitment-to-animal-welfare.html |title=Vets defend mega dairy's commitment to animal welfare |publisher=VetsOnline}}</ref>
 
==Conclusion==
{{essay-like|section|date=September 2023}}
Whether or not this or indeed any so called 'super-dairy' is ever built, this controversy is likely to have a lasting impact on Britain's future dairy policy. Supporters claim large scale farming offers opportunities to meet food security and climate change challenges of the future. Research by opponents counter this hypothesis with an argument that the economics of the system are unsustainable in a report titled: '[http://www.fcrn.org.uk/research-library/milk/productionconsumption/wspa-briefing-weighing-economics-dairy-farms 'Weighing the economics of dairy farms]''; however, the figures used in this report have also been heavily criticised by the industry's leading providers of economics data DairyCo, part of the [[Agriculture and Horticulture Development Board]], saying that the different systems are not being compared on a like for like basis and are ‘astonishingly'astonishingly naïve’naïve'.<ref>{{cite news |url=http://m.farmersguardian.com/news/dragons-den-star-attacks-mega-dairy-business-model/41520.article |first=Alistair |last=Driver |title= Dragon's Den star attacks mega-dairy business model}}</ref> However, there are concerns that any similar proposal, if successful, would set a precedent for the development of large-scale farming systems more commonly associated with the US where such units are known as [[CAFO]]s<ref name=economist>{{Cite news
| title = Industrial dairy farming - Not like grandad's day
| newspaper = The Economist
| publisher = The Economist Newspaper Limited
Line 64 ⟶ 58:
| last = Hickman
| first = Martin
| coauthors =
| title = Revealed: How 'zero-grazing' is set to bring US-style factory farming to Britain
| newspaper = The Independent on Sunday
| location =London
| pages =
| language =
| publisher =
| date = 25 June 2010
| url = httphttps://www.independent.co.uk/news/uk/home-news/revealed-how-zerograzing-is-set-to-bring-usstyle-factory-farming-to-britain-2010107.html
| accessdate = 14 August 2010}}
</ref> - although with the definition of a dairy CAFO being over 750 cows,<ref>{{cite web |publisher=US Environmental Protection Agency |title=Definition of a CAFO |url=http://www.epa.gov/npdes/pubs/sector_table.pdf}}</ref> [http://www.dairyco.org.uk DairyCo], the dairy industry's levy and advisory body, says there are already at least 12 such farms operating successfully and without issues – as proven by the lack of media interest in these farms – in England.
 
Comments made by at the 2011 NFU conference by food critic Jay Rayner during a panel discussion entitled ‘Is'Is modern agriculture palatable?’<ref name="NFU conference"/> pointed to the industry being at fault. Mr Rayner told farmers that perception that the public would disapprove of such a development had been given fuel by a lack of positive PR. “The"The industry has to look at how it communicates to the media, not just to the industry and government. Basically it needs to work out a way to kill those page three [[Daily Mail]] stories which misrepresent what agriculture is. There is a failure of imagination. You need to employ some PR people to communicate the realities of agricultural production in the 21st century".
 
Either way, the fact that many farmers are prosecuted by the Environment Agency for pollution or waste offences as they struggle to adhere to constantly tightening regulation, demonstrates that environmental legislation is crucial to the protection of the land where any such development is placed. Following the withdrawal and refusal of Nocton Dairies' plans, one of the directors, Peter Willes, had to pay over £23,000 when he wasaccepted foundresponsibility guilty offor three environmental offences, two of which related to pollution of water courses.<ref>{{cite web|author=This is Devon |url=http://www.thisisnorthdevon.co.uk/news/Farmer-fined-163-19-500-waste-law-breaches/article-3442270-detail/article.html |title=A NORTH Devon farmer behind plans to build a super dairy has been ordered to pay £23,205 for flouting environmental regulations |publisher=This is North Devon |date=2011-04-14 |accessdate=April 2011-07-09}}</ref> Mr Willes' previous pollution offences were also outlined in a Daily Mail article on mega dairies.<ref>{{cite news|author=Steve Boggan |url=http://www.dailymail.co.uk/news/article-1292011/The-truth-mega-farms-Chemical-fumes-distressed-animals-poisoned-locals.html |title=The truth about mega-farms: Chemical fumes, distressed animals, poisoned locals &#124; Mail Online |publisher=Dailymail.co.uk |date=2010-05-07 |accessdate=2011-07-09 |location=London}}</ref>
 
All involved also learned that social media plays an important part in 21st century campaigning as while they had no direct impact on the withdrawal of the application, thousands of supporters were gained via the range of sites named earlier. However, it also became clear that as well as factual information, a number of myths and untruths were also being propagated over social media - one led to a petition with 15,000 signatures being withdrawn as it falsely claimed hormones and tail docking would form part of the plan,<ref>{{cite web |url=http://www.totalfrance.com/france/forum/viewtopic.php?p=893053&sid=1e8073942004037aa996c7cee811d50c |title='Statement from Care2 about withdrawal of petition in grounds of inaccuracies}}</ref> prompting concerns that support generated in this way might contain little substance. Campaigners also learned that developers will both take issue with their efforts and will seekthreaten legal to clarifyaction where they feel inaccuracies have been portrayed; Nocton Dairies' referral of local group CAFFO to the [[Advertising Standards Authority (United Kingdom)]]<ref>{{cite web |url=http://dl.dropbox.com/u/45053136/Complaints%20lodged%20against%20CAFFO%20leaflet%20under%20CAP%20Code.pdf |title=ComplaintsA complaint raised against CAFFO leaflet}}</ref> was 'informally resolved'<ref>See http://nocton.blogspot.com/2011/02/nocton-breathes-sigh-of-relief.html</ref> when CAFFO notified the ASA that itthe leaflet had withdrawnalready itsbeen leafletdistributed and promisedthere notwere no immediate plans to publish it againanother, stopping the investigation in its tracks.<ref>{{cite web |url=http://dl.dropbox.com/u/45053136/2011-02-22%20ASA.pdf |title=Letter from ASA regarding complaint against CAFFO}}</ref> At a later date, another large scale farm developer, Midland Pig Producers, threatened legal action against the Soil Association because of unsubstantiated and libellous allegations.<ref>{{cite news |url=httphttps://www.guardiantheguardian.co.ukcom/world/2011/jan/18/soil-association-libel-pig-farm |title=Soil Association given libel warning after objection to huge pig farm |publisherwork=The Guardian |date=January 2011)}}</ref> on grounds of libel.
 
==References==
{{reflist|colwidth=30em}}
 
==External links==
Line 90 ⟶ 80:
* [http://www.cpre.org.uk/ Campaign to Protect Rural England]
* [http://www.ciwf.org.uk/ Compassion in World Farming]
* [http://www.efsa.europa.eu/en/panels/ahaw.htm European Food Safety Authority Animal Health and Welfare Panel]
* [https://web.archive.org/web/20070701201153/http://www.fawc.org.uk/ Farm Animal Welfare Council]
* [http://www.noctondairies.co.uk/ Nocton Dairies]
* [http://nocton.blogspot.com/ Nocton in Lincolnshire]
Line 97 ⟶ 87:
* [http://www.caffo.co.uk/ The Campaign Against Factory Farming Operations]
* [http://thisisdairyfarming.com/ This is Dairy Farming]
* [http://www.wspaworldanimalprotection.org.uk/ World Society for theAnimal Protection of Animals]
 
{{Use dmy dates|date=October 2010}}
 
{{DEFAULTSORT:2010 Nocton Dairies Controversy}}
[[Category:CompaniesEconomy of the United KingdomLincolnshire]]
[[Category:IndustrialIntensive agriculturefarming]]
[[Category:AgricultureHistory of agriculture in England]]
[[Category:Farms in England]]
[[Category:Dairy farming in the United Kingdom]]
[[Category:2009 in England]]
[[Category:2010 in England]]
[[Category:Controversies in England]]