Jean Carlu: Difference between revisions

Jean Carlu started his career as a professional poster-designer in 1919, after a competition by a producer of dentalaidsdental aids ([[Glycodont]]) in 1918. From 1919 until 1921 he served as an illustrator, after which he worked at an agency that designed advertisements. In that period he designed his first poster in [[art deco]] style (for ''[[The Kid (1921 film)|The Kid]]'' by [[Charlie Chaplin]]). He was attracted by [[cubism]] and by the works of [[Juan Gris]] and [[Albert Gleizes]]. He was one of the first who realised that to fix a trademark in the minds of consumers a process needs to be gone through in which schematic forms and expressive colours are applied. These are the exact markscharacteristics that give his posters and other works their distinghuishabledistinguishable quality. [[Image:JeanCarluProduction.jpg|thumb|1942 patriotic war poster by Jean Carlu for the U.S. Government|left]]The fame of Carlu rests mainly on two posters: for ''Monsavon''<ref>Image for Monsavon. This poster can be seen [http://users.design.ucla.edu/~cariesta/designhistory/picmoder/bigCarluMonsavon.jpg here].</ref> and for the ''[[Théâtre Pigalle'']]. He also designed a pioneering label for the 1924 vintage of [[Château Mouton-Rothschild]].<ref>Label of Château Mouton-Rothschild. This poster ancan be seen [http://users.design.ucla.edu/~cariesta/designhistory/picmoder/carlu.jpg here].</ref>