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He had a valuable asset in the form of United Newspapers, owner of the ''Chronicle'' and other Lloyd publishing interests. He had bought off his fellow investors in 1922 and 1926, presumably at the 1918 valuation or thereabouts. He must also have redeemed the Lloyd family's 25% debenture since he was sole owner in the sale contract. The question of whether the party should not benefit too caused some controversy at the time.
On 11 July 1927, Lloyd George sold the company
The first of these sales contained a curious clause that preserved Lloyd George’s editorial control without responsibility for its liabilities. He was granted a 10-year option to buy back the shares if the ''Chronicle'' or ''Lloyd’s Weekly'' failed to follow progressive Liberal policies or promoted reactionary or communist views.
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