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The success of ''Blair Witch'' as an indie project remains among the few exceptions, however, and control of [[Big Five (movie studios)|The Big Five]] studios over film{{nbsp}}making continued to increase through the 1990s. The Big Six companies all enjoyed a period of expansion in the 1990s. They each developed different ways to adjust to rising costs in the film industry, especially the rising salaries of movie stars, driven by powerful agents. The biggest stars like [[Sylvester Stallone]], [[Russell Crowe]], [[Tom Cruise]], [[Nicole Kidman]], [[Sandra Bullock]], [[Arnold Schwarzenegger]], [[Mel Gibson]], [[Kevin Bacon]], and [[Julia Roberts]] received between $15–$20 million per film and in some cases were even given a share of the film's profits.<ref name=cin08 />
[[Screenwriters]] on the other hand were generally paid less than the top actors or directors, usually under $1 million per film. However, the single largest factor driving rising costs was special effects. By 1999 the average cost of a [[Blockbuster (entertainment)|blockbuster film]] was $60 million before marketing and promotion, which cost another $80 million.<ref name=cin08 />
===Contemporary cinema===
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