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{{Redirect|2010 World Cup}}
{{Redirect|2010 FIFA World Cup South Africa|the video game|2010 FIFA World Cup South Africa (video game){{!}}''2010 FIFA World Cup South Africa'' (video game)}}
{{Redirect|South Africa 2010|the events in 2010 in South Africa|2010 in South Africa}}
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| year = 2010
| other_titles = {{plainlist|
*{{lang-langx|zu| text=iNdebe Yomhlaba Ye-FIFA ka-2010| link=no | italic=yes |label={{nobold|isiZulu}}}}
*{{lang-langx|af| text=FIFA Sokker-Wêreldbekertoernooi in 2010 | link=no | italic=yes |label={{nobold|Afrikaans}}}}
*{{lang-langx|xh| text=2010 FIFuRoni da Futboll| link=no | italic=yes |label={{nobold|isiXhosa}}}}
*{{lang-langx|nso| text=Mogopo wa Lefase wa FIFA wa 2010| link=no | italic=yes |label={{nobold|Northern Sotho}}}}
*{{lang-langx|st| text=Mohope wa lefatseLefatshe wa FIFA wa 2010| link=no | italic=yes |label={{nobold|Sesotho}}}}
}}
| image = 2010 FIFA World Cup.svg
| size = 200px
| caption = ''Ke Nakonako'' (TswanaSetswana and SothoSesotho)<br>''It's time. Celebrate Africa's Humanity'' (English)<br />''Dis tyd. Vier Afrika se mensdom'' (Afrikaans)<br>''Isikhathi. Gubha Ubuntu Base-Afrika'' (Zulu)<br>''Lixesha. Ukubhiyozela Ubuntu baseAfrika'' (Xhosa)<br>''Inguva. Kupemberera hupenyu hweAfrica'' (Shona)<br>''Ke nako. Keteka BathoBotho ba Afrika'' (Southern Sotho)
| country = South Africa
| dates = 11 June – 11 July
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The matches were played in [[#Venues|10 stadiums]] in nine host cities around the country,<ref>{{Cite web|url=https://www.sa-venues.com/2010/2010-stadium.htm|title=South Africa 2010 Stadiums|website=Sa-venues.com|access-date=5 December 2017|archive-date=6 December 2017|archive-url=https://web.archive.org/web/20171206074520/https://www.sa-venues.com/2010/2010-stadium.htm|url-status=live}}</ref> with the opening and final played at the [[Soccer City]] stadium in South Africa's largest city, [[Johannesburg]].<ref>{{Cite news|url=https://www.theguardian.com/football/2010/jul/11/world-cup-final-nelson-mandela|title=Nelson Mandela gives World Cup a dream finale with a wave and a smile|last=Smith|first=David|date=11 July 2010|work=The Guardian|access-date=5 December 2017|issn=0261-3077|archive-date=25 May 2021|archive-url=https://web.archive.org/web/20210525100902/https://www.theguardian.com/football/2010/jul/11/world-cup-final-nelson-mandela|url-status=live}}</ref><ref>{{Cite news|url=https://www.telegraph.co.uk/sport/football/world-cup/stadiums/soccer-city-johannesburg/6554681/Soccer-City-Stadium-Johannesburg-World-Cup-2010-stadium-guide.html |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/sport/football/world-cup/stadiums/soccer-city-johannesburg/6554681/Soccer-City-Stadium-Johannesburg-World-Cup-2010-stadium-guide.html |archive-date=10 January 2022 |url-access=subscription |url-status=live|title=Soccer City Stadium, Johannesburg: World Cup 2010 stadium guide|journal=Daily Telegraph|date=19 November 2009|access-date=5 December 2017|issn=0307-1235}}{{cbignore}}</ref> Thirty-two teams were selected for participation<ref>{{Cite web|url=https://www.fifa.com/worldcup/news/y=2010/m=7/news=south-africa-2010-teams-stories-1272292.html|archive-url=https://web.archive.org/web/20151029012645/http://www.fifa.com/worldcup/news/y=2010/m=7/news=south-africa-2010-teams-stories-1272292.html|url-status=dead|archive-date=29 October 2015|title=South Africa 2010: 32 teams, 32 stories|last=FIFA.com|date=11 July 2010|work=FIFA.com|access-date=5 December 2017}}</ref> via a [[2010 FIFA World Cup qualification|worldwide qualification tournament]] that began in August 2007. In the [[#Group stage|first round]] of the tournament finals, the teams competed in [[Round-robin tournament|round-robin]] groups of four teams for points, with the top two teams in each group proceeding. These 16 teams advanced to the [[2010 FIFA World Cup knockout stage|knockout stage]], where three rounds of play decided which teams would participate in the [[2010 FIFA World Cup final|final]].
 
In the final, [[Spain men's national football team|Spain]], the [[UEFA Euro 2008|European champions]], defeatedbeat third-time losing finalists the [[Netherlands national football team|Netherlands]] 1–0 [[after extra time]] to win their first world title. Spain became the eighth nation to win the tournament and the first European nation to win a World Cup hosted outside its home continent: all previous World Cups held outside Europe had been won by South American nations. They are also the first national team since [[1978 FIFA World Cup|1978]] to win a World Cup after losing a game in the group stage. As a result of their win, Spain represented the World in the [[2013 FIFA Confederations Cup]]. Host nation [[South Africa national football team|South Africa]] were eliminated in the group stage, andas were both [[2006 FIFA World Cup final|2006 World Cup finalists]], [[Italy national football team|Italy]] and [[France national football team|France]] were also eliminated at the group stage. It was the first time that the hosts had been eliminated in the first stage. [[New Zealand men's national football team|New Zealand]], with their three draws, were the only undefeated team in the tournament, but they were also eliminated in the group stage.
 
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The qualification draw for the 2010 World Cup was held in [[Durban]] on 25 November 2007. As the host nation, [[South Africa national football team|South Africa]] qualified automatically for the tournament. As in the [[2006 FIFA World Cup|previous tournament]], the defending champions were not given an automatic berth, and [[Italy national football team|Italy]] had to participate in qualification. With a pool of entrants comprising 204 of the 208 [[List of men's national association football teams|FIFA national teams]] at the time, the 2010 World Cup shares with the [[2008 Summer Olympics]] the record for most competing nations in a sporting event.
 
Some controversies arose during the qualifications. In the second leg of the [[2009 Republic of Ireland v France football matches|play-off between France and the Republic of Ireland]], French captain [[Thierry Henry]], unseen by the referee, handled the ball in the lead up to a late goal, which enabled France to qualify ahead of Ireland, sparking widespread comment and debate. FIFA rejected a request from the [[Football Association of Ireland]] to replay the match,<ref name=FIFA20Nov09FIFAStatementOnFAIRequest>{{cite web |url=https://www.fifa.com/worldcup/news/newsid=1137489.html |title=FIFA statement on FAI request |publisher=FIFA |date=20 November 2009 |access-date=20 November 2009 |archive-url=https://web.archive.org/web/20091123062736/http://www.fifa.com/worldcup/news/newsid=1137489.html |archive-date=23 November 2009 |url-status=dead }}</ref> and Ireland later withdrew a request to be included as an unprecedented 33rd World Cup entrant.<ref name=UKPA02Dec09BlatterApologisesOverComments>{{cite web |url=https://www.google.com/hostednews/ukpress/article/ALeqM5hMVC1s6Pr6WoHBrceHOFXYf4HZRw |title=Blatter apologises over comments |publisher=Press Association |date=2 December 2009 |access-date=3 December 2009 |archive-url=https://web.archive.org/web/20091206101142/http://www.google.com/hostednews/ukpress/article/ALeqM5hMVC1s6Pr6WoHBrceHOFXYf4HZRw |archive-date=6 December 2009 |url-status=livedead }}</ref><ref name=IrishTimes02Dec09FAISetsRecordStraight>{{cite news |url=https://www.irishtimes.com/sports/soccer/2009/1202/1224259931744.html |title=FAI tries to set record straight |newspaper=The Irish Times |date=2 December 2009 |access-date=3 December 2009 |archive-url=https://web.archive.org/web/20110428232432/http://www.irishtimes.com/sports/soccer/2009/1202/1224259931744.html |archive-date=28 April 2011 |url-status=live }}</ref> As a result, FIFA announced a review into the use of technology or extra officials at the highest level, but decided against the widely expected fast-tracking of goal-line referee's assistants for the South African tournament.<ref name=UKPA02Dec09FIFARejectExtraRefs>{{cite web |url=https://www.google.com/hostednews/ukpress/article/ALeqM5jO_FwfnIayPK8z-g_2K2KxWTfpPA |title=FIFA reject extra referees proposal |publisher=Press Association |date=2 December 2009 |access-date=3 December 2009 |archive-url=https://archive.today/20200112200525/https://www.webcitation.org/5lkKZdcQw?url=http://www.google.com/hostednews/ukpress/article/ALeqM5jO_FwfnIayPK8z-g_2K2KxWTfpPA |archive-date=312 DecemberJanuary 20092020 |url-status=livedead }}</ref>
 
[[File:Watching South Africa & Mexico match at World Cup 2010-06-11 in Soweto 7.jpg|thumb|Supporters watching the 2010 FIFA World Cup in South Africa, with [[vuvuzela]]s]]
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{{blockquote|I appeal to all the players and coaches to observe this fair play. In 2010 we want to prove that football is more than just kicking a ball but has social and cultural value&nbsp;... So we ask the players 'please observe fair play' so they will be an example to the rest of the world.<ref name=BBCSport02Dec09FIFAToInvestigateHenry>{{cite news |url=http://news.bbc.co.uk/sport1/hi/football/internationals/8391388.stm |title=Fifa to investigate Thierry Henry handball |work=BBC Sport |date=2 December 2009 |access-date=3 December 2009 |archive-url=https://web.archive.org/web/20091203030209/http://news.bbc.co.uk/sport2/hi/football/internationals/8391388.stm |archive-date=3 December 2009 |url-status=live |df=dmy }}</ref>}}
 
[[Slovakia]] was making its first appearance as an independent nation but had previously been represented as part of the Czechoslovakia team that had last played in the 1990 tournament; North Korea qualified for the first time since 1966; Honduras and New Zealand were both making their first appearances since 1982; Algeria were at the finals for the first time since the 1986 competition; and Greece qualified for the first time since 1994. Serbia also made its first appearance as an independent nation, having previously been present as Kingdom of Yugoslavia in 1930, as SFR Yugoslavia from 1950 to 1990, as FR Yugoslavia in 1998 and as Serbia and Montenegro in 2006.
 
Teams that failed to qualify for this tournament included [[Saudi Arabia national football team|Saudi Arabia]], which had qualified for the previous four tournaments; [[Tunisia national football team|Tunisia]] and [[Croatia national football team|Croatia]], both of whom had qualified for the previous three finals; [[Costa Rica national football team|Costa Rica]], [[Ecuador national football team|Ecuador]], [[Poland national football team|Poland]] and [[Sweden men's national football team|Sweden]], who had qualified for the previous two editions; 2006 quarter-finalists [[Ukraine national football team|Ukraine]] and [[UEFA Euro 2008|Euro 2008]] semi-finalists [[Russia national football team|Russia]] and [[Turkey national football team|Turkey]]. The highest ranked team not to qualify was Croatia (ranked 10th), while the lowest ranked team that did qualify was North Korea (ranked 105th).
 
{{as of|2023}}, this was the last time South Africa, New Zealand, North Korea, Paraguay, Slovakia and Slovenia qualified for a FIFA World Cup finals, and the last time Costa Rica, Iran, Belgium, and Croatia (only time) failed to qualify.
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* {{fb|POR}}&nbsp;(3)
* {{fb|SRB|2004}}&nbsp;(15)
* {{fb|SVK}}&nbsp;(34) (debut)
* {{fb|SVN}}&nbsp;(25)
* {{fb|ESP}}&nbsp;(2)
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===Construction strike===
On 8 July 2009, 70,000 construction workers<ref>BBC and SABC report 70,000 while the AP, quoting the South African Federation of Civil Engineering Contractors, says 11,000</ref> who were working on the new stadiums walked off their jobs.<ref>{{cite news|url=http://soccernet.espn.go.com/news/story?id=659780&sec=world&cc=5901|title=World Cup construction workers strike in SAfrica|date=8 July 2009|work=ESPN Soccernet|agency=Associated Press|access-date=8 July 2009|archive-date=2 November 2012|archive-url=https://web.archive.org/web/20121102102412/http://soccernet.espn.go.com/news/story?id=659780&sec=world&cc=5901|url-status=livedead}}</ref> The majority of the workers receive [[South African rand|R]]2500 per month (about [[Pound sterling|£]]192, €224 or US$313), but the unions alleged that some workers were grossly underpaid. A spokesperson for the [[National Union of Mineworkers (South Africa)|National Union of Mineworkers]] said to the [[South African Broadcasting Corporation|SABC]] that the "no work no pay" strike would go on until FIFA assessed penalties on the organisers. Other unions threatened to strike into 2011.<ref>{{cite web|url=http://www.sabcnews.com/portal/site/SABCNews/menuitem.5c4f8fe7ee929f602ea12ea1674daeb9/?vgnextoid=4159f0381c552210VgnVCM10000077d4ea9bRCRD&vgnextfmt=default&channelPath=Sport%20%3E%3E%20Soccer|title=NUM members working on 2010 stadiums ready for massive strike action|date=7 July 2009|work=SABC News|publisher=SABC|access-date=8 July 2009|url-status=dead|archive-url=https://web.archive.org/web/20100901012809/http://www.sabcnews.com/portal/site/SABCNews/menuitem.5c4f8fe7ee929f602ea12ea1674daeb9/?vgnextoid=4159f0381c552210VgnVCM10000077d4ea9bRCRD&vgnextfmt=default&channelPath=Sport%20%3E%3E%20Soccer|archive-date=1 September 2010}}</ref><ref>{{cite news|url=http://news.bbc.co.uk/2/hi/africa/8140433.stm|title=S Africa strike hits stadium work |date=8 July 2009|work=BBC News|access-date=8 July 2009| archive-url= https://web.archive.org/web/20090709012218/http://news.bbc.co.uk/2/hi/africa/8140433.stm| archive-date= 9 July 2009 | url-status= live}}</ref> The strike was swiftly resolved and workers were back at work within a week of it starting. There were no further strikes and all stadiums and construction projects were completed in time for the kick off.<ref>{{cite web|url=http://www.sa2010.gov.za/en/node/2429|title=2010 construction strike ends|date=15 July 2009|work=Sapa|publisher=South African Government|access-date=1 December 2011|url-status=dead|archive-url=https://web.archive.org/web/20111008061333/http://www.sa2010.gov.za/en/node/2429|archive-date=8 October 2011}}</ref>
 
==Prize money==
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In 2005, the organisers released a provisional list of 13 venues to be used for the World Cup: [[Bloemfontein]], [[Cape Town]], [[Durban]], [[Johannesburg]] (two venues), [[Kimberley, Northern Cape|Kimberley]], [[Klerksdorp]], [[Nelspruit]], [[Orkney, North West|Orkney]], [[Polokwane]], [[Port Elizabeth]], [[Pretoria]], and [[Rustenburg]]. This was narrowed down to the ten venues<ref>{{cite web|url=http://bbs.keyhole.com/ubb/showthreaded.php?Cat=0&Board=EarthSports&Number=944685&fpart=&PHPSESSID=|title=2010 Soccer World Cup Fan Parks & 2010 Host Cities|publisher=Google Earth Community|date=29 October 2007|access-date=1 December 2011|archive-date=2 June 2008|archive-url=https://web.archive.org/web/20080602083938/http://bbs.keyhole.com/ubb/showthreaded.php?Cat=0&Board=EarthSports&Number=944685&fpart=&PHPSESSID=|url-status=dead}}</ref> that were officially announced by FIFA on 17 March 2006.
 
The altitude of several venues affected the motion of the ball<ref>{{cite news |title=Altitude will have impact on World Cup ball |url=http://www.nbcnews.com/id/34277552 |work=NBC News |date=4 December 2009 |access-date=13 June 2010 |archive-date=14 August 2020 |archive-url=https://web.archive.org/web/20200814111919/http://www.nbcnews.com/id/34277552 |url-status=livedead }}</ref> and player performance,<ref>{{cite web |title=Altitude training and physical performance for high altitude football |url=http://www.altitude.org/football.php |publisher=Altitude.org |archive-url=https://web.archive.org/web/20100715090344/http://www.altitude.org/football.php |archive-date=15 July 2010 |url-status=dead |access-date=29 June 2010 }}</ref><ref>{{cite news |last=Jackson |first=Jamie |date=7 June 2010 |title=World Cup 2010: England's altitude training will be tested against USA |url=https://www.theguardian.com/football/2010/jun/07/world-cup-2010-england-altitude-usa |newspaper=The Guardian |location=London |archive-url=https://web.archive.org/web/20100610193103/http://www.guardian.co.uk/football/2010/jun/07/world-cup-2010-england-altitude-usa |archive-date=10 June 2010 |url-status=live |access-date=13 June 2010}}</ref> although FIFA's medical chief downplayed this consideration.<ref>{{cite news |last=Edwards |first=Piers |date=23 February 2010 |title=Fifa medical chief downplays World Cup altitude effect |url=http://news.bbc.co.uk/sport1/hi/football/africa/8530930.stm |work=BBC Sport |publisher=BBC |access-date=13 June 2010 |archive-date=13 April 2020 |archive-url=https://web.archive.org/web/20200413211403/http://news.bbc.co.uk/sport2/hi/football/africa/8530930.stm |url-status=live }}</ref> Six of the ten venues were over {{convert|1200|m|abbr=on}} above sea level, with the two Johannesburg venues—[[FNB Stadium]] (also known as Soccer City) and [[Ellis Park Stadium]]—the highest at approximately {{convert|1750|m|abbr=on}}.<ref name="racingpost">{{cite news |title=Quick guide to the ten World Cup grounds |url=http://www.racingpost.com/news/sport/quick-guide-to-the-grounds/726811/ |archive-url=https://web.archive.org/web/20110513065728/http://www.racingpost.com/news/sport/quick-guide-to-the-grounds/726811/ |url-status=dead |archive-date=13 May 2011 |work=[[Racing Post]] |access-date=13 June 2010}}</ref><ref name="SoccerAmerica">{{cite magazine |title=And the city to avoid... |url=http://www.socceramerica.com/article/35615/and-the-city-to-avoid.html |magazine=Soccer America |date=3 September 2009 |archive-url=https://web.archive.org/web/20100601150829/http://www.socceramerica.com/article/35615/and-the-city-to-avoid.html |archive-date=1 June 2010 |url-status=live |access-date=13 June 2010}}</ref>
 
FNB Stadium, [[Cape Town Stadium]], and [[Nelson Mandela Bay Stadium]] in Port Elizabeth were the most-used venues, each hosting eight matches. Ellis Park Stadium and [[Moses Mabhida Stadium]] in Durban hosted seven matches each, while [[Loftus Versfeld Stadium]] in Pretoria, [[Free State Stadium]] in Bloemfontein and [[Royal Bafokeng Stadium]] in Rustenburg hosted six matches each. [[Peter Mokaba Stadium]] in Polokwane and [[Mbombela Stadium]] in Nelspruit hosted four matches each, but did not host any knockout-stage matches.
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|-
| [[File:FNB Stadium, Johannesburg.jpg|226x226px]]
| [[File:FIFAEllis WorldPark Cup 2010 Slovakia ItalyStadium.jpg|200x200px]]
| [[File:CapeKapské Townměsto, Stadiumfotbalový Insidestadion 05- Jihoafrická republika - panoramio.jpg|198x198px200x200px]]
| [[File:FIFAMoses WorldMabhida CupStadion 2010durban Germanyaerial Australiaview 1.jpg|210x210px200x200px]]
|-
! [[Pretoria]]
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| [[File:Royal Bafokeng Stadium, Phokeng.jpg|197x197px]]
| [[File:Peter Mokaba Stadium in Polokwane, Limpopo, South Africa (8714600990).jpg|200px]]
| [[File:Mbombela Stadium BafanaAerial vs ThailandView.jpg|200x200px]]
| [[File:Free_State_Stadium1.jpg|197x197px]]
|}
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The final was held on 11 July 2010 at [[Soccer City]], [[Johannesburg]]. [[Spain men's national football team|Spain]] defeated the [[Netherlands national football team|Netherlands]] 1–0, with an extra time goal from [[Andrés Iniesta]]. Iniesta scored the latest winning goal in a FIFA World Cup final (116th minute).<ref name="FIFA">{{Cite web|url=https://www.fifa.com/worldcup/statistics/news/newsid=1273020/index.html |title=Roja, Oranje provide numbers aplenty |publisher=FIFA |website=FIFA.com |date=12 July 2010 |access-date=18 July 2010 |archive-url=https://archive.today/20100715050838/http://www.fifa.com/worldcup/statistics/news/newsid=1273020/index.html |archive-date=15 July 2010 |url-status=dead }}</ref> The win gave Spain their first World Cup title, becoming the eighth team to win it. This made them the first new winner without home advantage since Brazil in 1958,<ref>Brazil won their first World Cup in Sweden. England, Argentina, and France each won it for the first time on home soil – {{cite web |url=https://www.fifa.com/tournaments/archive/worldcup/index.html |archive-url=https://web.archive.org/web/20131218142115/http://www.fifa.com/tournaments/archive/worldcup/index.html |url-status=dead |archive-date=18 December 2013 |title=Previous FIFA World Cups |publisher=FIFA| access-date= 1 December 2011 }}</ref> and the first team to win the tournament after having lost their opening game.<ref name="South Africa 2010 in numbers"/>
 
A large number of fouls were committed in the final match. Referee [[Howard Webb]] handed out 14 yellow cards, more than doubling the previous record for this fixture, set when Argentina and West Germany shared six cards in 1986,<ref name="South Africa 2010 in numbers"/> and [[John Heitinga]] of the Netherlands was sent off for receiving a second yellow card. The Netherlands had chances to score, most notably in the 60th minute when Arjen Robben was released by [[Wesley Sneijder]] to be one-on-one with Spain's goalkeeper [[Iker Casillas]], only for Casillas to save the shot with an outstretched leg. For Spain, [[Sergio Ramos]] missed a free header from a corner kick when he was unmarked.<ref name="bbc_report">{{cite news |first=Paul |last=Fletcher |title=Netherlands 0–1 Spain (aet) |url=http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/matches/match_64/default.stm |work=BBC Sport |publisher=British Broadcasting Corporation |date=11 July 2010 |access-date=20 February 2014 |archive-date=10 August 2017 |archive-url=https://web.archive.org/web/20170810004846/http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/matches/match_64/default.stm |url-status=live }}</ref> Iniesta finally broke the deadlock in extra time, scoring a volleyed shot from a pass by [[Cesc Fàbregas]].<ref>{{cite news|url=https://www.google.com/hostednews/afp/article/ALeqM5iXcHDxnCEyTeb4JLg1sf2BGNprDQ|title=Spain beat Holland 1–0 to win World Cup|date=11 July 2010|agency=AFP|access-date=11 July 2010| archive-url= https://web.archive.org/web/20100714034940/https://www.google.com/hostednews/afp/article/ALeqM5iXcHDxnCEyTeb4JLg1sf2BGNprDQ| archive-date= 14 July 2010 | url-status= livedead}}</ref>
 
This result marked the first time that two teams from the same continent had won successive World Cups (following Italy in 2006), and saw Europe reaching 10 World Cup titles, surpassing South America's nine titles. Spain became the first team since West Germany in 1974 to win the World Cup as [[UEFA European Football Championship|European champions]]. The result also marked the first time that a European nation had won a World Cup Finals that was not hosted on European soil.
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{{fbicon|GER}} [[Philipp Lahm]] <br>{{fbicon|ESP}} [[Sergio Ramos]]<br>{{fbicon|ESP}} [[Carles Puyol]]<br>{{fbicon|BRA}} [[Maicon Sisenando|Maicon]]
|valign=top|
{{fbicon|ESP}} [[Xavi (footballer, born 1980)|Xavi]]<br>{{fbicon|GER}} [[Bastian Schweinsteiger]]<br>{{fbicon|NED}} [[Wesley Sneijder]]<br>{{fbicon|ESP}} [[Andrés Iniesta]]
|valign=top|
{{fbicon|ESP}} [[David Villa]]<br>{{fbicon|URU}} [[Diego Forlán]]
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===Vuvuzelas===
{{Main|Vuvuzela}}[[File:Vuvuzela blower, Final Draw, FIFA 2010 World Cup.jpg|thumb|left|A man sounding a vuvuzela|241x241px]]The 2010 finals amplified international public awareness of the [[vuvuzela]], a long horn blown by fans throughout matches.<ref>{{cite web|url=http://www.bumpworthy.com/bumps/2418|title=15 Seconds of Vuvuzela|format=Video|access-date=1 December 2011|archive-date=19 December 2011|archive-url=https://web.archive.org/web/20111219120101/http://www.bumpworthy.com/bumps/2418|url-status=live}} The [[Adult Swim]] cable network is among the highest rated in the US among adults 18–34.</ref><ref>{{cite web|url=https://techcrunch.com/2010/06/23/bzzzzzz-youtube-gets-a-vuvuzela-button-seriously/|date=23 June 2010|title=BZZZZZZ: YouTube Gets A Vuvuzela Button (Seriously)|first=Jason|last=Kincaid|work=TechCrunch|access-date=1 December 2011|archive-date=13 January 2012|archive-url=https://web.archive.org/web/20120113204724/http://techcrunch.com/2010/06/23/bzzzzzz-youtube-gets-a-vuvuzela-button-seriously/|url-status=live}}</ref><ref>{{cite web|url=http://news.cnet.com/8301-13860_3-20007629-56.html|title=Annoying World Cup horn comes to iPhone|access-date=16 June 2010|publisher=CNET News|archive-date=27 April 2011|archive-url=https://web.archive.org/web/20110427004625/http://news.cnet.com/8301-13860_3-20007629-56.html|url-status=live}}</ref><ref>{{cite web|url=http://www.vanguardia.com.mx/furorporlasvuvuzelasyahayunmillondedescargasparacelulares-510856.html|title=Furor por las vuvuzelas: ya hay un millón de descargas para celulares|date=16 June 2010 |access-date=16 June 2010|publisher=Vanguardia|archive-date=27 April 2011|archive-url=https://web.archive.org/web/20110427005045/http://www.vanguardia.com.mx/furorporlasvuvuzelasyahayunmillondedescargasparacelulares-510856.html|url-status=live}}</ref> Many World Cup competitors complained about the noise caused by the vuvuzela horns, including France's [[Patrice Evra]], who blamed the horns for the team's poor performance.<ref name="bbcponder">{{cite news |url=http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/8737455.stm |title=World Cup 2010: South Africa ponders vuvuzela ban |work=BBC Sport |date=13 June 2010|access-date=13 June 2010| archive-url= https://web.archive.org/web/20100614194032/http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/8737455.stm| archive-date= 14 June 2010 | url-status= live}}</ref> Other critics include [[Lionel Messi]], who complained that the sound of the vuvuzelas hampered communication among players on the pitch,<ref>{{cite news|author=DPA |url=http://www.thehindu.com/sport/football/article454621.ece |title=It is impossible to communicate, it's like being deaf: Messi |newspaper=The Hindu |location=India|date=13 June 2010 |access-date=13 June 2010| archive-url= https://web.archive.org/web/20100615223302/http://beta.thehindu.com/sport/football/article454621.ece| archive-date= 15 June 2010 | url-status= live}}</ref> and broadcasting companies, which complained that commentators' voices were drowned out by the sound.<ref name="google1">{{cite web|author=AFP|url=https://www.google.com/hostednews/afp/article/ALeqM5ghUbctrzM88GqP_A_qJZppPbhjVw |title=World Cup organiser mulls vuvuzela ban |date=14 June 2010 |access-date=18 June 2010| archive-url= https://web.archive.org/web/20100617034236/https://www.google.com/hostednews/afp/article/ALeqM5ghUbctrzM88GqP_A_qJZppPbhjVw| archive-date= 17 June 2010 | url-status= livedead}}</ref>
 
Others watching on television complained that the ambient audio feed from the stadium contained only the sounds of the vuvuzelas with the usual sounds of people in the stands drowned out.<ref name="nyp1">{{cite news | title=Buzz off, vuvuzelas! | work=New York Post | url=http://www.nypost.com/p/sports/more_sports/buzz_off_vuvuzelas_FPa9BYlmlRWJMsF1W65cyJ | first=Elio | last=Valenti | date=13 June 2010 | access-date=1 December 2011 | archive-date=4 November 2012 | archive-url=https://web.archive.org/web/20121104052626/http://www.nypost.com/p/sports/more_sports/buzz_off_vuvuzelas_FPa9BYlmlRWJMsF1W65cyJ | url-status=live }}</ref><ref>{{cite magazine |url=https://www.wired.com/epicenter/2010/06/world-cup-broadcasters-vuvuzela-horns/comment-page-2/|last=Van Buskirk |first=Eliot |title=Should World Cup Broadcasters Mute Vuvuzela Horns? |publisher=Condé Nast Digital |magazine=Wired |date=18 June 2010 |access-date=22 June 2010| archive-url= https://web.archive.org/web/20100621044610/http://www.wired.com/epicenter/2010/06/world-cup-broadcasters-vuvuzela-horns/comment-page-2/| archive-date= 21 June 2010 | url-status= live}}</ref> A spokesperson for [[ESPN]] and other networks said that they were taking steps to minimise the ambient noise on their broadcasts.<ref>{{cite web|title=Organizers consider silencing vuvuzelas |url=http://soccernet.espn.go.com/world-cup/story/_/id/5282269/ce/us/organizers-consider-silencing-vuvuzelas&cc=5901?ver=us |publisher=ESPN Soccernet |access-date=14 June 2010 |date=14 June 2010 |archive-url=https://web.archive.org/web/20100616164928/http://soccernet.espn.go.com/world-cup/story/_/id/5282269/ce/us/organizers-consider-silencing-vuvuzelas%26cc%3D5901?ver=us |archive-date=16 June 2010 |url-status=dead }}</ref> The [[BBC]] also investigated the possibility of offering broadcasts without vuvuzela noise.<ref>{{cite news|url=https://www.theguardian.com/media/2010/jun/14/bbc-vuvuzela-free-world-cup|title=World Cup 2010: BBC may offer vuvuzela-free matches|access-date=16 June 2010|date=14 June 2010|work=The Guardian|location=London|first1=Owen|last1=Gibson|first2=Steven|last2=Morris|archive-date=16 October 2021|archive-url=https://web.archive.org/web/20211016004958/https://www.theguardian.com/media/2010/jun/14/bbc-vuvuzela-free-world-cup|url-status=live}}</ref>
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The ball was constructed using a new design, consisting of eight thermally bonded, three-dimensional panels. These were spherically moulded from [[ethylene-vinyl acetate]] (EVA) and [[thermoplastic polyurethanes]] (TPU). The surface of the ball was textured with grooves, a technology developed by Adidas called GripnGroove<ref>{{cite web |url=http://www.soccercleats101.com/2010/01/13/jabulani-world-cup-soccer-ball-review/|title=Jabulani Official World Cup Ball Review |access-date=12 January 2010|publisher=Soccer Cleats 101|date=13 January 2010 | archive-url= https://web.archive.org/web/20100116042438/http://www.soccercleats101.com/2010/01/13/jabulani-world-cup-soccer-ball-review/| archive-date= 16 January 2010 | url-status= live}}</ref> that was intended to improve the ball's aerodynamics. The design received considerable academic input, being developed in partnership with researchers from [[Loughborough University]], United Kingdom.<ref>{{cite web |url=http://www.lboro.ac.uk/service/publicity/news-releases/2009/169_adidas-jabulani.html|title=adidas Jabulani Official Match Ball of the 2010 FIFA World Cup |access-date=29 January 2010| archive-url= https://web.archive.org/web/20100120023053/http://www.lboro.ac.uk/service/publicity/news-releases/2009/169_adidas-jabulani.html| archive-date= 20 January 2010 | url-status= live}}</ref> The balls were made in China, using latex bladders made in India, thermoplastic polyurethane-elastomer from Taiwan, ethylene vinyl acetate, isotropic polyester/cotton fabric, and glue and ink from China.<ref>{{cite web|url=http://www.dishtracking.com/newsdetails.php?news_id=OTYw |title=adidas unveils 'Jabulani' the Official Match Ball of the 2010 FIFA World CupTM |publisher=Dishtracking.com |year=2009 |access-date=5 June 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100818052154/http://www.dishtracking.com/newsdetails.php?news_id=OTYw |archive-date=18 August 2010 }}</ref>
 
Some football stars complained about the new ball, arguing that its movements were difficult to predict.<ref>{{cite web |url=http://soccernet.espn.go.com/world-cup/story/_/id/796261/ce/uk/?cc=5901&ver=us|title=Designer defends World Cup ball|publisher=ESPN Soccernet|date=14 June 2010|access-date=14 June 2010| archive-url= https://web.archive.org/web/20100617070918/http://soccernet.espn.go.com/world-cup/story/_/id/796261/ce/uk/?cc=5901&ver=us| archive-date= 17 June 2010 | url-status= livedead}}</ref> Brazilian goalkeeper [[Júlio César (football goalkeeper, born 1979)|Júlio César]] compared it to a "supermarket" ball that favored strikers and worked against goalkeepers.<ref>{{cite web|url=http://thesoccerroom.com/?p=9013 |title=Julio Cesar calls Jabulani 'supermarket ball' |publisher=The Soccer Room |date=28 May 2010 |access-date=21 June 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100621002945/http://thesoccerroom.com/?p=9013 |archive-date=21 June 2010 }}</ref> Argentinian coach [[Diego Maradona]] said: "We won't see any long passes in this World Cup because the ball doesn't fly straight."<ref>{{cite web |url=http://www.mirrorfootball.co.uk/opinion/blogs/2010-world-cup-blog/World-Cup-diary-Diego-Maradona-blames-Jabulani-ball-for-Lionel-Messi-s-lack-of-skills-by-David-McDonnell-article492747.html |title=Jabulani ball is reason Messi is struggling, says Maradona |publisher=Mirror Football |first=David |last=McDonell |date=25 June 2010 |access-date=1 December 2011 |archive-date=28 June 2010 |archive-url=https://web.archive.org/web/20100628142913/http://www.mirrorfootball.co.uk/opinion/blogs/2010-world-cup-blog/World-Cup-diary-Diego-Maradona-blames-Jabulani-ball-for-Lionel-Messi-s-lack-of-skills-by-David-McDonnell-article492747.html |url-status=live }}</ref> However, a number of Adidas-sponsored<ref>{{cite web|url=http://soccer.fanhouse.com/2010/05/31/players-dislike-adidas-world-cup-ball/ |title=Players Dislike Adidas World Cup Ball |publisher=Soccer FanHouse |access-date=17 June 2010 |archive-url=https://web.archive.org/web/20100603135612/http://soccer.fanhouse.com/2010/05/31/players-dislike-adidas-world-cup-ball/ |archive-date=3 June 2010 |url-status=live }}</ref><ref>{{cite web|url=http://www.theoffside.com/world-football/adidas-xi-vs-nike-xi-which-brand-has-the-best-football-team.html |title=Adidas XI vs Nike XI: Which Brand Has the Best Football Team? |publisher=The Offside |access-date=17 June 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101009020717/http://www.theoffside.com/world-football/adidas-xi-vs-nike-xi-which-brand-has-the-best-football-team.html |archive-date=9 October 2010 }}</ref><ref>{{cite web |url=http://www.ricardo-kaka.com/information_endorsements.php |title=Ricardo Kaka Endorsements |publisher=Ricardo Kaka |date=26 October 2009 |access-date=21 June 2010 |archive-url=https://web.archive.org/web/20100723174141/http://www.ricardo-kaka.com/information_endorsements.php |archive-date=23 July 2010 |url-status=dead }}</ref> players responded favourably to the ball.
 
===Music===
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As with many "hallmark events" throughout the world,<ref>{{cite news|url=http://www.worldpress.org/Americas/3064.cfm|title=Hallmark Events and Evictions|publisher=[[Worldpress]]|date=7 February 2008|access-date=1 December 2011|archive-date=5 December 2018|archive-url=https://web.archive.org/web/20181205003544/https://www.worldpress.org/Americas/3064.cfm|url-status=live}}</ref> the 2010 FIFA World Cup has been connected to [[eviction]]s,<ref>{{cite news |first=David |last=Smith |url=https://www.theguardian.com/world/2009/jun/12/south-africa-world-cup-2010 |title=World Cup 2010: Football brings defining moment for South Africa |work=The Guardian |location=UK |date=12 June 2009 |access-date=5 June 2010 |archive-date=22 June 2012 |archive-url=https://web.archive.org/web/20120622143837/http://www.guardian.co.uk/world/2009/jun/12/south-africa-world-cup-2010 |url-status=live }}</ref><ref>{{cite news |first=Alan |last=Cowell |url=https://www.nytimes.com/2009/12/29/world/africa/29iht-letter.html |title=World Cup Whose Meaning Goes Beyond Soccer |work=[[The New York Times]] |date=28 December 2009 |access-date=1 December 2011 |archive-date=8 July 2014 |archive-url=https://web.archive.org/web/20140708213853/http://www.nytimes.com/2009/12/29/world/africa/29iht-letter.html |url-status=live }}</ref><ref>{{cite news|url=https://www.independent.co.uk/news/world/africa/economic-cleansing-in-bbcs-world-cup-backyard-1925037.html|title='Economic cleansing' in BBC's World Cup backyard, Stewart Maclean|work=The Independent|location=UK|date=22 March 2010|access-date=5 June 2010|archive-date=27 March 2019|archive-url=https://web.archive.org/web/20190327184158/https://www.independent.co.uk/news/world/africa/economic-cleansing-in-bbcs-world-cup-backyard-1925037.html|url-status=dead}}</ref><ref>{{cite news |first=Mohammed |last=Allie |url=http://news.bbc.co.uk/2/hi/world/africa/10205455.stm |title=South Africans fight eviction for World Cup car park |work=BBC News |date=2 June 2010 |access-date=1 December 2011 |archive-date=24 June 2010 |archive-url=https://web.archive.org/web/20100624061822/http://news.bbc.co.uk/2/hi/world/africa/10205455.stm |url-status=live }}</ref><ref name="newsweek1">{{cite news |url=http://www.newsweek.com/2010/06/04/kicked-out-for-the-cup.html |title=Kicked Out for the Cup? |first=Christopher |last=Worth |work=Newsweek |date=4 June 2010 |access-date=1 December 2011 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304052222/http://www.newsweek.com/2010/06/04/kicked-out-for-the-cup.html |url-status=live }}</ref> which many claim are meant to 'beautify the city', impress visiting tourists, and hide shackdwellers. On 14 May 2009, the Durban-based shack-dwellers' movement [[Abahlali baseMjondolo]] took the KwaZulu-Natal government to court over their controversial [[Elimination and Prevention of Re-Emergence of Slums Act]], meant to eliminate slums in South Africa and put homeless shackdwellers in transit camps in time for the 2010 World Cup.<ref>{{cite news|url=http://us.oneworld.net/article/362921-slums-act-will-displace-thousands-south-africa |title=Shack Dwellers Fight Demolition in S. Africa Court |publisher=OneWorld.net |date=15 May 2009 |access-date=1 December 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110928224810/http://us.oneworld.net/article/362921-slums-act-will-displace-thousands-south-africa |archive-date=28 September 2011 }}</ref><ref>{{cite news|url=http://www.mg.co.za/article/2009-05-16-poohslinging-slums-act-showdown-at-con-court|title=Pooh-slinging Slums Act showdown at Con Court|publisher=Mail & Guardian Online|date=16 May 2009|access-date=1 December 2011|archive-date=15 June 2010|archive-url=https://web.archive.org/web/20100615215704/http://www.mg.co.za/article/2009-05-16-poohslinging-slums-act-showdown-at-con-court|url-status=live}}</ref>
 
Another prominent controversy surrounding preparations for the World Cup was the [[N2 Gateway]] housing project in [[Cape Town]], which planned to remove over 20,000 residents from the [[Joe Slovo Informal Settlement]] along the busy N2 Freeway and build rental flats and bond-houses in its place in time for the 2010 World Cup.<ref>{{cite journal|title=The Reverse Side of the Medal: About the 2010 FIFA World Cup and the Beautification of the N2 in Cape Town |publisher=Springer Link|journal=Urban Forum|date=10 February 2009|doi=10.1007/s12132-009-9048-y |last1=Newton |first1=Caroline |volume=20 |pages=93–108 |s2cid=56043934 | issn = 1015-3802}}</ref> NGOs, international human rights organisations, and the [[Anti-Eviction Campaign]] have publicly criticised the conditions in [[Blikkiesdorp]] and said that the camp has been used to accommodate poor families evicted to make way for the 2010 World Cup.<ref name="newsweek1"/><ref name="Smith">{{cite news|url=https://www.theguardian.com/world/2010/apr/01/south-africa-world-cup-blikkiesdorp| title=Life in 'Tin Can Town' for the South Africans evicted ahead of World Cup|work=The Guardian |location=London | first=David | last=Smith | date=1 April 2010 | access-date=23 April 2010| archive-url= https://web.archive.org/web/20100416091443/http://www.guardian.co.uk/world/2010/apr/01/south-africa-world-cup-blikkiesdorp| archive-date= 16 April 2010 | url-status= live}}</ref><ref>{{cite web| url=http://www.pambazuka.org/en/category/socialmovements/59332| title=Centre on Housing Rights and Evictions ask City to reconsider Symphony Way's eviction to Blikkiesdorp| publisher=Pambazuka News| date=8 October 2009| access-date=1 December 2011| archive-date=27 December 2011| archive-url=https://web.archive.org/web/20111227023045/http://www.pambazuka.org/en/category/socialmovements/59332| url-status=live}}</ref><ref>{{cite news| url=http://www.foxnews.com/printer_friendly_wires/2009Dec03/0,4675,SOCWCupCapeTownCleanup,00.html| title=Homeless S. Africans complain ahead of World Cup| agency=Associated Press| work=Fox News| last=Brooks| first=Courtney| date=3 December 2009| access-date=25 June 2010| archive-date=27 April 2011| archive-url=https://web.archive.org/web/20110427004236/http://www.foxnews.com/printer_friendly_wires/2009Dec03/0,4675,SOCWCupCapeTownCleanup,00.html| url-status=live}}</ref>
 
However some have argued that evictions are ordinarily common in South Africa and that in the lead up to the tournament many evictions were erroneously ascribed to the World Cup.<ref>[https://archive.today/20130703190012/http://timesofindia.indiatimes.com/interviews/soccer-world-cup-will-not-boost-south-africas-economy/wcarticleshow/6040153.cms Soccer World Cup will not boost South Africa's economy], Rukmini Shrinivasan, ''Times of India'', 12 June 2010</ref>
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<!-- The following should grow to include other countries. Upon expansion it should probably become a subsection -->
In the United States, [[American Broadcasting Company|ABC]], [[ESPN]], and [[ESPN2]] averaged a 2.1 rating, 2,288,000 households and 3,261,000 viewers for the 64 World Cup games. The rating was up 31 percent from a 1.6 in 2006, while households increased 32 percent from 1,735,000 and viewers rose from 2,316,000. The increases had been higher while the US remained in the tournament. Through the first 50 games, the rating was up 48 percent, households increased 54 percent and viewers rose 60 percent. [[Univision]] averaged 2,624,000 viewers for the tournament, up 17 percent, and 1,625,000 households, an increase of 11 percent.<ref>{{cite news|url=http://sportsillustrated.cnn.com/2010/soccer/world-cup-2010/07/12/ratings.ap/index.html |title=World Cup final sets ratings record |access-date=12 July 2010 |date=12 July 2010 |agency=Associated Press |archive-url=https://web.archive.org/web/20100715093308/http://sportsillustrated.cnn.com/2010/soccer/world-cup-2010/07/12/ratings.ap/index.html |archive-date=15 July 2010 |url-status=livedead }}</ref> An executive of the [[Nielsen Company]], a leading audience research firm in the US, described the aggregate numbers for both networks' coverage of the match between the United States and Ghana as "phenomenal".<ref>{{cite news|url=https://www.nytimes.com/2010/06/29/sports/soccer/29sandomir.html |first=Richard |last=Sandomir |title=World Cup Ratings Certify a TV Winner |access-date=19 July 2010 |date=29 June 2010 |work=[[The New York Times]]| archive-url= https://web.archive.org/web/20110501074246/http://www.nytimes.com/2010/06/29/sports/soccer/29sandomir.html| archive-date=1 May 2011| url-status= live}}</ref> Live World Cup streaming on [[ESPN3|ESPN3.com]] pulled in some of the largest audiences in history, as 7.4 million unique viewers tuned in for matches. In total, ESPN3.com generated 942 million minutes of viewing or more than two hours per unique viewer. All 64 live matches were viewed by an average of 114,000 persons per minute. Most impressive were the numbers for the semi-final between Spain and Germany, which was viewed by 355,000 people per minute, making it ESPN3.com's largest average audience ever.<ref>{{cite web|url=http://sportsvideo.org/main/blog/2010/07/15/world-cup-2010-espn3-com-espn-digital-draw-in-massive-audiences/ |title=World Cup 2010: ESPN3.com, ESPN Digital Draw in Massive Audiences |access-date=19 July 2010 |date=15 July 2010| work=Sports Video Group| archive-url= https://web.archive.org/web/20100720151500/http://sportsvideo.org/main/blog/2010/07/15/world-cup-2010-espn3-com-espn-digital-draw-in-massive-audiences/| archive-date= 20 July 2010 | url-status= live}}</ref>
 
===Filming===