The Taiwan External Trade Development Council (TAITRA; Chinese: 中華民國對外貿易發展協會; pinyin: Zhōnghuá Mínguó Duìwài Màoyì Fāzhǎn Xiéhuì) is a non-profit government co-sponsored[1] trade promotion organization in Taiwan.
 | |
| Formation | 1 July 1970 |
|---|---|
| Type | Juridical Person / Trade |
| Headquarters | Taipei City, Taiwan |
Official language | Traditional Chinese & English |
Key people | James C. F. Huang (Chairman) Walter Yeh (President & CEO) Simon Wang (Executive Vice President) |
| Website | www |
It was founded in 1970 as China External Trade Development Council (CETRA).[2] However, it changed its English name in January 2004.[3] This was in order to avoid confusion with bodies representing the People's Republic of China.[4]
TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets.
Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions.
Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.
Organizational structure
edit- Board of Directors
- Chairman
- Auditing Office
- Deputy Chairman
- President and CEO
- Research and Evaluation Committee
- Executive Vice Presidents
- Market Development Department
- Market Research Department
- Trade Net Center
- International Trade Institute
- Planning and Finance Department
- 4 Domestic Branch Offices
- 60 Overseas Branch Offices and 8 Points of Contact in Mainland China
- Strategic Marketing Department
- Service Industry Promotion Center
- Exhibition Department
- Taipei International Exhibition Center
- Nangang International Exhibition Center
- Taipei International Convention Center
- General Administration Department
Offices
editOver the past decades, TAITRA has developed trade promotion, and it has an information network consisting of trained specialists stationed in offices[5] worldwide:
See also
editReferences
edit- ^ Tan, Jason (2006-01-05). "TAITRA looking to open another five branches this year". Taipei Times. Retrieved 2006-12-23.
- ^ CETRA Celebrates Past, Sets Sights, Taiwan Today, July 9, 1990
- ^ CETRA drops `China' from name, Taipei Times, January 6, 2004
- ^ CETRA to change its name, using `Taiwan' in title, Taipei Times, December 19, 2003
- ^ "List of TAITRA overseas offices". taiwantrade.com. Archived from the original on 8 October 2012. Retrieved 24 February 2023.
- ^ "Taiwan Trade Center in Bulgaria". taiwantrade.com. Archived from the original on 4 March 2016. Retrieved 24 February 2023.
- ^ Shih, Hsiu-chuan (2014-07-24). "TAITRA reiterates Phnom Penh trade center approved". Taipei Times. Retrieved 2024-02-13.
- ^ "TAITRA opened its 63rd overseas office in Tel Aviv". 2019-03-05. Retrieved 2024-02-13.
- ^ "Taiwan Trade Center, Bucharest". taiwantrade.com. Archived from the original on 9 May 2015. Retrieved 24 February 2023.
- ^ Strong, Matthew (2023-05-24). "Taiwan trade council opens office in Saudi Arabia". Taiwan News. Retrieved 2024-02-13.