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Kevin Lyman

Kevin Lyman is an American event manager who is the founder and operator of the Kevin Lyman Group, formerly known as 4Fini, Inc., a live event production company. His most notable live production is the live music festival series Vans Warped Tour, which attracted about 750,000 people annually and was the longest-running North American festival concert tour.[1]

Lyman in 2012
Lyman in 2009

In the Fall Semester of 2018, Lyman started teaching at USC Thornton School of Music as an Associate Professor.[2]

Education

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Kevin Lyman is a graduate of California State Polytechnic University, Pomona, with a degree in Recreation Administration.[3]

Career tours and festivals

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Active tours/festivals

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Previous tours and productions

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  • Vans Warped Tour (1995-2019)
  • Watcha! Tour
  • Taste Of Chaos Festival
  • INTOUR
  • It's Not Dead Festival
  • Vans European Warped Tour
  • The Rockstar Energy Mayhem Festival
  • Australian Warped Tour
  • Vans Warped Tour Japan
  • Country Throwdown Tour
  • Down From The Mountain Tour
  • Taste Of Chaos
  • Lollapalooza ('91-'94)
  • J-Rock Revolution
  • NIN (Downward Spiral Tour)
  • Delta Heavy Tour
  • Sprite Liquid Mix Tour
  • This is Why Wurr Hot Tour
  • Great High Mountain Tour
  • Crusty Demons Global Assault Tour
  • Vans Triple Crown
  • Duffing for Dollars Charity Golf Tournament
  • Eat'M Conference (Las Vegas)
  • Christopher Street West Gay & Lesbian Pride Festival
  • Boarding for Breast Cancer Foundation Snowboard and Music Festival
  • Girlz Garage
  • Neil Bogart Foundation Gala
  • Z-100 "Z Zoo Plane to Puerto Rico" Event
  • "320 Festival" for Mental Health a partnership with Talinda Bennington
  • Recover Outloud Broadcast Las Vegas Fall 2020
  • Strange 80's benefit shows 2022–24
  • Summer School Tour 2024

Other productions

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  • In 2014, 4Fini produced the first Alternative Press (AP) Music Awards show.[4]
  • Revolver Golden God Awards

Filmography

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Lyman has appeared in and produced multiple TV series, movies, and documentaries including FUSE TV's series Warped Roadies (from 2012–2014), No Room For Rockstars (documentary), The Other F Word (documentary), and Alternative Press's annual AP Music Award Show (2014).[5] He is also producing the animated musical comedy Under The Boardwalk, from Paramount Animation.[6]

4Fini Inc.

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Founded by Lyman, 4Fini is a talent and brand strategy agency (4Fini Agency) and event production company (4Fini Productions) based in South Pasadena, California.[7]

4Fini produces events in North American and globally, and its Warped Tour has helped launch the careers of artists such as Eminem, Katy Perry, No Doubt, Echosmith, and Paramore.[8][9][10]

4Fini Agency

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In 2014, Kevin Lyman and business partner Jerra Spence created 4Fini Agency, a full service consulting firm connecting brands with the youth market.[11][12][13]

Over the past 20 years, 4Fini has worked with youth-targeted brands including Monster Energy, Rockstar Energy, Vans, Hurley, Volcom, and retailers like Hot Topic, Journeys, and Tilly's.[4][14][15][16]

Long-term partners and sponsors include Ernie Ball (since 1996), Alternative Press (since 1999), Truth (since 2000), Trojan (partnership starting in 2000), Fuse (since 2004), and Kia (since 2008).[17][18][19][20][21]

4Fini Productions

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4Fini Productions is a live production house known for producing festivals, events, award shows, and concert tours worldwide.

In 2007, Kevin Lyman's The Vans Warped Tour and its significance to the punk-rock/skate community was commemorated with a time capsule and exhibit at the Rock and Roll Hall of Fame and Museum.[22] In 2019 the exhibit reopened which ran through March 2021.

In July 2014, 4Fini produced the annual AP Music Awards at The Rock and Roll Hall Of Fame Museum.[23]

Speaking engagements

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Lyman has been a speaker at SXSW 2014, Vegas Music Summit 2014, Launch Music Conference 2014, ASCAP Expo 2014, Cutting Edge Music Business Conference, Billboard's Mobile Entertainment Live!, and Digital Media Summit.[10][24][25][26][27][28][29]

References

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  1. ^ "Coachella 2019 - Home". Coachella. Retrieved 28 January 2019.
  2. ^ "Kevin Lyman - USC Thornton School of Music". music.usc.edu. 4 June 2018. Retrieved 28 January 2019.
  3. ^ "KHP alumnus Kevin Lyman on the 15th Year of Warped Tour | C.L.A.S.S." Archived from the original on 2013-01-07. Retrieved 2014-03-21.
  4. ^ a b Nixon, Chris "Power to (all) the people" U-T San Diego. June 30, 2005
  5. ^ "Vans Warped Tour® Brings along Another Robust Line of Brand and Non-Profit Partners for 20th Anniversary Tour" Yahoo! Finance. June 9, 2014.
  6. ^ "'Under the Boardwalk' to Receive Limited Theatrical Run on October 27; Digital Release on November 7 [Updated w/ Trailer]". Retrieved 2024-10-26.
  7. ^ Cohen, Jane and Grossweiner, Bob "Industry Profile: Kevin Lyman" Celebrity Access. Retrieved Oct. 11, 2014
  8. ^ "It Takes a Village to Break an Artist" SXSW. Retrieved Oct. 11, 2014
  9. ^ Baltin, Steve "Warped Tour Returns to Its Roots" Rolling Stone. Mar. 31, 2012
  10. ^ a b Sylvain, Vincent "Cutting Edge Announces Kevin Lyman and Michael Kock as Keynote Speakers for New Orleans Music Business Conference" Archived 2015-02-12 at the Wayback Machine Nola Beez. June 21, 2012
  11. ^ Holloway, Lindsay "Webcams Gone Creative" From Entrepreneur, April 2009. March 12, 2009
  12. ^ "Jerra Spence Encouraging Empowerment" CBSN, BNET. Dogandpony.com. April 7, 2008
  13. ^ "The Warrior of Warped: Kevin Lyman"[usurped] Fly Magazine. July 1, 2014
  14. ^ Gasperini, Kathleen "Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America's Largest Running Tour" Archived 2015-02-12 at the Wayback Machine Music. Accessed Nov. 7, 2014
  15. ^ "Kevin Lyman" Billboard. Accessed Nov. 7, 2014
  16. ^ "Vans Warped Tour Announces Attractions and Activities" Archived 2015-02-13 at the Wayback Machine New Noise Magazine. May 31, 2013
  17. ^ Blaskovich, Sarah "Teens rock into national tour" Star Local Media. July 17, 2007
  18. ^ "The first #altpress booth at #warpedtour in 1999! #tbt #throwbackthursday" Alternative Press. Oct. 2, 2014
  19. ^ "Trojan Condoms sponsors Vans Warped Tour" SponsorPitch. Accessed Nov. 7, 2014
  20. ^ "Vans Warped Tour 2004" Mitch Schneider Organization. Feb. 9, 2004
  21. ^ "Vans Warped Tour® Brings along Another Robust Line of Brand and Non-Profit Partners for 20th Anniversary Tour" Yahoo! Finance. June 9, 2014
  22. ^ “Warped: 12 Years of Music, Mayhem and More” Rock and Roll Hall of Fame. Sept. 3, 2007
  23. ^ "APMAs offer more general admission tickets, expand venue, reveal more details” Alternative Press. May 19, 2014
  24. ^ "Schedule - sxsw.com". SXSW Schedule 2014. Retrieved 28 January 2019.
  25. ^ "Vegas Music Summit 2014 Announces Kevin Lyman, Hot Water Music, The Flatliners and More" Archived 2015-02-12 at the Wayback Machine
  26. ^ "Warped Tour founder Kevin Lyman to speak at LAUNCH Music Conference in Lancaster". PennLive.com. 8 April 2014. Retrieved 28 January 2019.
  27. ^ ""Kevin Lyman"". Retrieved 28 January 2019.
  28. ^ "Keynote Presentations Announced for Billboard's Mobile Entertainment Live! (Formerly MECCA). - Free Online Library". www.thefreelibrary.com. Retrieved 28 January 2019.
  29. ^ "Speaker Details for Kevin Lyman". tech-innovation-summit.com. Retrieved 28 January 2019.
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