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B.T. (tabloid)

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B.T. (Danish pronunciation: [ˈpe̝ˀ ˈtsʰe̝ˀ]) is a Danish tabloid newspaper which offers general news about various subjects such as sports, politics and current affairs. B.T. is 100% digital since 2023, after more than a hundred years in the printing press.[1][2][3]

B.T.
TypeDaily newspaper
FormatTabloid
Owner(s)De Persgroep
PublisherBerlingske Media
EditorSimon Richard Nielsen
Founded31 August 1916; 108 years ago (1916-08-31)
LanguageDanish
Ceased publicationJanuary 2023 (print)
HeadquartersCopenhagen, Denmark
Websitebt.dk

History and profile

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"The Bee" on Trianglen

B.T. was established in 1916[4] as a tabloid spinoff from Berlingske Tidende.[5] The paper is based in Copenhagen.[4] A large, red neon sign displays the company's logo at the Trianglen square in the Østerbro district of Copenhagen. B.T. is part of Berlingske Media Group.[4] It had a conservative stance in the 1960s.[6]

 
B.T. 'modernized' logo (2012-18)

During the last six months of 1957 the circulation of B.T. was 157,932 copies on weekdays.[6] The paper had a circulation of 196,000 copies in 1991 and 192,000 copies in 1992.[7] It fell to 181,000 copies in 1993, to 164,000 copies in 1994 and to 155,000 copies in 1995.[7] Its circulation further fell to 147,000 copies in 1996, to 138,000 copies in 1997 and to 134,000 copies in 1998.[7] The paper's circulation continued to decrease, and it was 124,000 copies in 1999, 123,000 copies in 2000 and 122,000 copies in 2001.[7]

The circulation of B.T. in 2003 was 110,000 copies.[8] In 2004 the paper had a circulation of 100,000 copies.[4] The 2007 circulation of the paper was 87,319 copies.[9] Its circulation was 82,024 copies in 2008 and 74,330 copies in 2009.[10] It was 69,839 copies in 2010 and 67,983 copies in 2011.[10]

Ever since B.T. was first published, Ekstra Bladet published by JP/Politikens Hus has been its main competition.

Since 2020

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The coronavirus crisis and the resulting digitalization

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In 2020, the coronavirus crisis hit B.T. and had consequences for the newspaper. So, the daily newspaper decided to go digital-only.[11]

Since February 2021, artificial intelligence shares content on social media for the newspaper.[12]

On 1 September 2021, B.T. opened four local editorial offices in Denmark's four largest cities to become more visible in the cityscape.[13]

In June 2022, Berlingske Medier decided that from 1 January 2023, B.T. would only be published digitally. Furthermore, the metropolitan editorial offices in Aarhus, Odense and Aalborg would close. The newspaper's editor-in-chief since 2018, Jonas Kuld Rathje, resigned his position with immediate effect on 22 June 2022.[3] The editor-in-chief in charge is Pernille Holbøll.[14] The newspaper manager Per Kofoed confirmed that B.T. printed its last newspaper.[15] This means that the paper newspaper B.T. existed for 106 years.[16]

Online views

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In September 2021, B.T. was Denmark's largest digital media with more than 500,000,000 views.[17]

References

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  1. ^ Holbøll, Pernille (22 June 2022). "B.T. bliver 100 procent digitalt og lukker avisen til nytår". B.T. Retrieved 24 June 2022.
  2. ^ Ritzau (22 June 2022). "Bliver digital efter nytår: B.T. lukker papiravisen". TV2. Retrieved 24 June 2022.
  3. ^ a b Jørgensen, Anna Sol (22 June 2022). "B.T. lukker papiravis og nedlægger 20 stillinger i stor omlægning". Jo. Retrieved 24 June 2022.
  4. ^ a b c d "The Press in Denmark". BBC. 20 December 2005. Retrieved 17 December 2014.
  5. ^ Nygaard, Laura Rode; Andersen, Birger A. (31 August 2016). "BT fylder 100 år: Se alle billederne fra festen". B.T. (in Danish). Retrieved 20 January 2022.
  6. ^ a b Blegvad, Britt-Mari Persson (1964). "Newspapers and Rock and Roll Riots in Copenhagen". Acta Sociologica. 7 (3). JSTOR 4193580.
  7. ^ a b c d "Culture" (PDF). Denmark Statistics. Archived from the original (PDF) on 9 May 2015. Retrieved 9 May 2015.
  8. ^ "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 8 February 2015.
  9. ^ "Science News? Overview of Science Reporting in the EU" (PDF). EU. 2007. Retrieved 5 October 2013.
  10. ^ a b "National newspapers total circulation". International Federation of Audit Bureaux of Circulations. Retrieved 5 December 2014.
  11. ^ Andreassen, Andreas Marckmann (27 March 2020). "Berlingske håber at undgå fyringer – B.T. skal sige farvel til tre". Jo (in Danish). Retrieved 19 December 2023.
  12. ^ Bruun-Hansen, Kerstin (25 February 2021). "B.T. fyrer: Erstatter community managers med robotter". Jo (in Danish). Retrieved 19 December 2023.
  13. ^ "B.T. opruster med 32 journalister i Danmarks fire største byer". Berlingske Media (in Danish). Retrieved 19 December 2023.
  14. ^ "Nu tager B.T. konsekvensen: Chefredaktør stopper, printavisen lukker, og stor satsning droppes". Politiken (in Danish). 22 June 2022. Retrieved 19 December 2023.
  15. ^ "Dansk tabloidmedie har trykt sin sidste avis: – Det er en vemodig dag". TV2. 30 December 2022. Retrieved 19 December 2023.
  16. ^ Bruun-Hansen, Kerstin (30 December 2022). "Efter 106 år som en markant tabloidavis vil B.T. fra 1. januar kun udkomme digitalt". Jo (in Danish). Retrieved 19 December 2023.
  17. ^ "gemiusAudience". e-public.gemius.com. Retrieved 19 December 2023.
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