Due to its location at the border of the country, Ida-Virumaa, or Alutaguse, has been the site of many wars. The most important architectural monument in Jõhvi is a mighty Gothic fortress built in the 13th century. In the Middle Ages, it was surrounded by a rampart and a ditch. Now, a museum for Jõhvi's fortress church is located in the vaulted cellars.

As a typical merchant center, Jõhvi town grew around a market place, which was surrounded by a tavern, post office, shops, an inn, banks and, since 1895, a Russian Orthodox church. All the roads leading to the town met at the market place, right in front of the post office. Today, a symbolic direction sign which shows distances to places from Rome to Moscow, and to all of Jõhvi's friendship towns, marks this place.

In 1917, in the midst of a revolutionary period, Jõhvi was recognised as a borough, and in 1938 it was recognised as a town. At the same time, with the development of the oil shale industry, the town grew into a metropolitan centre.

During World War II, the historic centre of Jõhvi was badly damaged.

Due to its convenient location, Jõhvi became the county centre as early as 1949. Now, besides the county government offices, most of the central institutions for the region have moved to the town, and the regional offices of many large companies are also found here. Jõhvi has become the business and financial centre of Ida-Viru county. Rapid development has given the town a youthful lifestyle. The heart of cultural life in today's Jõhvi is the concert hall and culture and hobby centre, which opened in 2005.

• 59.35954327.4067161 Tourist Information Centre (Jõhvi turismiinfokeskus), Rakvere 13a, ☏ +372 3370568, fax: +372 3370568, johvi@visitestonia.com. M–F 12–17:00 all year, Sa 10–15:00 in summer. 

Jõhvi is a small town with a few cumbersome attractions that you might not need to go anywhere to inspect them. Local transport in Jõhvi is shared with its neighbour Kohtla-Järve. Their buses go mostly along Rakvere road, crossing the railway and finishing somewhere on the way towards Tartu.

• 59.35963127.4106521 St. Michael Church and Stronghold (Jõhvi Mihkli kirik), Rakvere 6, ☏ +372 3370013. Built in 13th century, this Lutheran Gothic Church is the oldest building in Jõhvi and the largest one-vaulted one in Estonia. Like other examples in this region that have turned rural churches into small castles with bastions and towers, also this church was boasted for defensive purpose. Inside it is pretty with lots of carved wooden ornaments and two organs at once, which can be played simultaneously. However, this is seldom and only during special concerts. Furthermore, a museum is opened in cellar of the church. 
• 59.3593627.410882 Museum, Rakvere 6, ☏ +372 3370013. Tu–Sa 11:00–16:00. Located right in the basement of St. Michael Church. History and archaeology are presented, basically on the church itself and its defensive function. (updated Oct 2017)
• 59.3575727.41573 Epiphany Church, Narva mnt. 2a. This Orthodox Church was built in 1895 and is of modernist style by the standards of that time – large grey cobbles, fastened with a brick "frame". The local rector of the 1950s was the future patriarch Alexy II. 
• 59.358327.412914 Town Hall, Narva mnt. 2a. The Town Hall of Jõhvi is one of the examples of adaptation of Stalinist style into local architecture. A disgustingly dull grey building, crowned with a white turret, clearly borrowed from the Tallinn Town Hall and somehow animating the landscape. 
• 59.3654427.388065 Windmill (behind the cemetery and slightly south of the interchange). An authentic windmill in the middle of the area west of Jõhvi. 
• 59.3644527.393926 Cemetery, Rakvere tn. Here you can see the chapel of 1798, built in an ascetic style. It looks more like a barn from the outside. At the far end of it, there is the mass grave of Soviet soldiers and accompanying memorial with sickle and hammer. 
• 59.35952527.4072447 The Iron Hedgehog / Monument to the hedgehog (Raudne Siil), Rakvere tn 13a (next to the Tourist Information Centre). A hedgehog made of scrap metal. It either symbolizes the purity of the city (according to the official version), or perpetuates a fragment of the epic story about Kalevipoeg, where the hedgehog prompted the hero on how best to beat the enemies, receiving his prickly coat as rewards. The mythical grave of Kalevipoeg is not far from Jõhvi. 

• Walk around and try to imagine the described importance of this town in the past.
• 59.35412527.4230341 Jõhvi Concert Hall (Jõhvi kontserdimaja), Pargi 40 (behind the railway), ☏ +372 3342000, +372 3342001, +372 3342003, johvi@concert.ee. Jõhvi is the home of Estonia's newest concert hall, which opened in 2005. It has two concert halls: the Grand Hall seating 836 (can be changed to 926), and the other 170. During the season, from autumn to spring, on average one or two concerts a week take place in the Jõhvi Concert Hall. During the summer season several concerts also take place at other beautiful locations throughout Ida-Viru county. The traditional festival "Music of Seven Towns" takes place in late July, with concerts in the concert hall and all over Ida-Viru county. 
• 59.356127.41952 City Stadium, Pargi 1 (near the Concert Hall). The stadium is the home of the Lokomotiv football club, which plays in the Estonian Premier League. 
• 59.22461227.2905023 Mäetaguse von Rosen Manor Spa, Pargi 1, Mäetaguse (19 km south of Jõhvi). Massages and body treatments can be booked in advance at the adult ward. The spa area, open to all, features traditional steam and infrared saunas, as well as massage and jacuzzis. The back room features a hot tub and a steam room with salt, aroma and tropical rain effects. You can play disc golf, kick bikes and climb the children’s adventure track on the manor’s grounds. 

• 59.3580527.419931 The market (Turg), Narva mnt. 14. Tu–Su 08:00–18:00. Street and flea market of local residents. Vegetables, berries and more. 
• 59.35824427.4142222 Tsentraal, Keskväljaku 4. The shopping-business centre Tsentraal is a 3-floor building on Central square. There are shops with food (Rimi), electronics, man, woman, child clothes (CHR/Evermen, Seppälä) mobile phones, computers sports goods (Ardis sport) etc. 
• 59.35767827.4181963 Jewe Centre. Shopping centre with bus station in the centre of the city. 

• 59.3579327.414081 Antalya Kebab, Narva mnt. (underground parking under the Town Hall Square). Su–Th 10:00–20:00, F Sa 10:00–22:00. The only place in Estonia where Shawarma is sold directly in the underground parking lot. 
• 59.3580627.404722 Leo baar and Olle Baar, Sampa 8 (next to the station). Leo baar: Tu–Su 12:00–20:00, Olle Baar: 09:00–19:00. Both establishments resemble wine glasses. 
• 59.358327.418493 Ukraina Köök, Narva mnt. (behind the bus station). M–F 08:00–18:00, Sa Su 08:00–17:00. A small cafeteria, which differs from ordinary Estonian canteens in that it serves Ukrainian food; borscht, vareniki, draniki. The prices are slightly lower than in regular kööks, and the pies here are home made and worth it. Main courses: €2-3 (2013). 
• 59.3572127.413214 Linnaisa Kohvik, Tartu mnt. 2 (in the central square), ☏ +372 3356996. M–Sa 10:00–18:00. A cosy city café with red interior and traditional Estonian cuisine. From the outside, it looks like café-pastry shop, but the dishes are not overly sweet. Main courses: €4-6 (2013). 
• 59.367827.396155 Mimino, Lääne 1b, ☏ +372 3375750. M–Th 11:30–22:00, F Sa 11:30–24:00. This is probably the only Georgian restaurant in East Estonia. Due to its location on the road, it is a cult with its wooden interior. The variety of dishes is not big, but in general it is a good place for lunch or dinner. FB. Hot dishes: €6-8 (2013). 
• 59.35799527.4144096 Hesburger, Keskväljak 4, johvi@hesburger.fi. 09:00–22:00. Finnish fast food chain. (updated Sep 2017)

• 59.35868527.4102461 Hotel Wironia, Rakvere 7 (Located in the centre of the town.), ☏ +372 3364200. A modern and rather nice hotel, although the opinions of the guests are somewhat contradictory. On the first floor is a pub and on the second café. One of the newest accommodation objects in Jõhvi. Single room €45, double room €60 (2013). 
• 59.361227.4256242 Hotel Pääsuke, Põllu tn. 10, ☏ +372 3370190. Hotel 5 minutes walk from the town centre. Oldest hotel in Johvi - hotel with tradition. 
• 59.35131227.4139373 Hostel Nele, Kaare 11 (behind the railway), ☏ +372 3361001. 

• Narva – Estonia's eastern-most and third largest city, on the Narva River, which is the border with Russia. Famous for the Hermann castle, right opposite of the Ivangorod's castle, and the Kreenholm factories. Even though it might seem grey and dull.
• Sillamäe – A beautiful coastal town in the east and formerly closed city with the best ensemble of Stalinist architecture in the entire Baltics. Built after the war with an uranium processing plant, successfully redesigned after Estonia's independence.
• Püssi – A poor but now recovering town with an interesting artificial mountain made of ash from its oil shale power plant, which has been depositing ash in the location since the 1930s. Nowadays, the mountain is used for motocross.
• Rakvere – An attractive city to the west, famous for its Punk and Rock festivals and spirit.
• Tartu – Museum-rich and hanseatic city on the banks of the Emajõgi River. Also, Estonia's second-largest and oldest city, intellectual hub famous for its universities, and a lively student city. About 150 km south.
• Kuremäe – Contains the famous Pukhitsa convent/nunnery, the only Orthodox monastery in the whole of Estonia.
• Mustvee – A cozy fishing village at Lake Peipsi, on the way to Tartu.