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WLTF is a radio station licensed to Martinsburg, West Virginia. Owned by WVRC Media, it currently broadcasts an adult contemporary format.

WLTF
Broadcast area
Frequency97.5 MHz
BrandingToday's 97-5
Programming
FormatAdult contemporary
Ownership
Owner
  • WVRC Media
  • (West Virginia Radio Corporation of the Alleghenies)
History
First air date
1949 (75 years ago) (1949)
Former call signs
  • WEPM-FM (1949–1973)[1]
  • WESM (1973–1981)
  • WKMZ (1981–2001)
  • WLTF (2001–2017)
  • WKMZ-FM (2017–2019)
Former frequencies
  • 94.3 MHz (1949–1962)[2]
Call sign meaning
Sounds like "Lite" (Former branding)
Technical information[3]
Licensing authority
FCC
Facility ID53486
ClassB
ERP11,500 watts
HAAT316 meters (1,037 ft)
Transmitter coordinates
39°27′33″N 78°03′47″W / 39.45925°N 78.06299°W / 39.45925; -78.06299
Links
Public license information
WebcastListen live
Websitewww.todays975.com

Its signal covers the "four state" region, east into Washington, DC, south to Luray, Virginia, west into Grantsville, Maryland, and north into Altoona, Pennsylvania, although the station primarily targets Martinsburg.

History

In September 1981, WESM changed their format from adult contemporary to classic rock, branded as "K 97.5", and changed its call sign to WKMZ.

In 1986, WKMZ changed their format from classic rock to top 40/CHR, branded as "Power 97-5 KMZ".

In August 1993, WKMZ changed their format from top 40/CHR back to classic rock.[4]

On October 31, 2014, Prettyman Broadcasting announced the sale of WLTF to West Virginia Radio Corporation (WVRC) for an unknown sum.[5] Included in the same were sister stations WEPM and WICL.[5] WVRC assumed control of the stations, through a local marketing agreement, on November 1.[5] The purchase was consummated on February 13, 2015, at a price of $3 million.

On November 24, 2017, the station flipped back to a CHR format and changed its call sign back to WKMZ-FM. The station was unable to reclaim its legacy WKMZ callsign due to the existence of WKMZ-LP in Ruckersville, Virginia.[6]

On April 24, 2019, the station changed its call sign back to WLTF.

On April 30, 2019, WLTF dropped its contemporary hit radio format again, as "97.5 WKMZ" and began stunting with Christmas music as "Santa 97.5".[7] At Midnight, on May 1, 2019, the stunting ended and the format of WLTF flipped back to adult contemporary branded as "Today's 97-5".[7]

References

  1. ^ "Call letter actions" (PDF). Broadcasting. December 10, 1973. p. 58.
  2. ^ "Actions of April 20" (PDF). Broadcasting. April 30, 1962. p. 84.
  3. ^ "Facility Technical Data for WLTF". Licensing and Management System. Federal Communications Commission.
  4. ^ "Format Changes & Updates", The M-Street Journal. Vol. 10 No. 34. August 25, 1993. p. 2. Retrieved December 25, 2024
  5. ^ a b c "West Virginia Radio Corporation Expands Into Martinsburg/Hagerstown/". radioinsight.com. October 30, 2014. Retrieved October 30, 2014.
  6. ^ "WKMZ Returns To Hagerstown With CHR". radioinsight.com. Retrieved November 24, 2017.
  7. ^ a b "Today's 97.5 WLTF Returns To Martinsburg/Hagerstown". radioinsight.com. May 1, 2019. Retrieved May 1, 2019.