Star Vijay
 | |
| Type | Television channel |
|---|---|
| Country | India |
| Broadcast area | World wide |
| Network | Jio Star |
| Headquarters | Chennai, Tamil Nadu, India |
| Programming | |
| Language(s) | Tamil |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Ownership | |
| Owner | Jio Star |
| Key people |
|
| Sister channels | Disney Star Channels |
| History | |
| Launched | 24 November 1994 |
| Former names |
|
| Links | |
| Website | Star Vijay on Disney+ Hotstar |
| Availability | |
| Streaming media | |
| Disney+ Hotstar | India |
Star Vijay is an Indian Tamil language general entertainment pay television channel operated by Disney Star, a subsidiary of Disney India. The channel telecasts programmes such as serials, reality shows and Tamil films.
History
[edit]The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).[1][2] That same year it applied for the line-up of Singapore Cable Vision becoming the first Tamil channel on offer.[3] United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.[4] The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million.[5][6] In 2001, Star India took over the channel and rebranded it as Star Vijay.[7] Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.[8] In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.[7][9]
This channel, along with Star One, was launched in Hong Kong in 2007.[10]
The High-Definition feed, Star Vijay HD, was launched on 29 May 2016.[11]
On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel with a tagline "Dhool Cinema Dhinam Dhinam".[12]
On 4 October 2020, it launched a music channel named Star Vijay Music.[13][14]
Programming
[edit]Sister channels
[edit]Star Vijay Music was an Indian Tamil language music pay television channel operated by Disney Star a subsidiary of Disney India, that was launched on 4 October 2020 during the grand launch of Bigg Boss season 4 by Kamal Haasan. The channel was replaced and rebranded as Star Vijay Takkar from 10 October 2022 onwards.[15]
Reception
[edit]When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.[16] A revamp in 2017 brought with it a new logo and launched Bigg Boss Tamil Season 1, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.[17]
In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.[18] In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.[19]
References
[edit]- ^ "From Booze To News". Outlook India.
- ^ "Why UTV bought Vijay TV". Indian Television.
- ^ "Cable Vision signs on Indian TV channel". The Straits Times. 8 June 1995. Retrieved 25 July 2024.
- ^ G. C. SHEKHAR (15 February 1996). "New satellite channels exploit public fixation in Tamil Nadu". India Today.
- ^ "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.
- ^ "Vijay TV relaunch date fixed". Indian Television.
- ^ a b "Star India buys out UTV's stake in Vijay TV". The Economic Times.
- ^ "Star restructuring Vijay TV – Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
- ^ "UTV sells Vijay TV pie to Star". Rediff.
- ^ "STAR launches Star One and Vijay in Hong Kong". Live Mint. 16 March 2007.
- ^ "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
- ^ "Vijay Super to be revamped as Tamil movie channel". Television Post.
- ^ "Broadcasters see value in new channel launches despite covid". Live Mint. 23 October 2020.
- ^ "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.
- ^ Editorial (6 October 2020). "Star Vijay launches Tamil Music Channel "Vijay Music" on 4th October". MediaNews4U. Retrieved 25 September 2022.
- ^ "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard India. 29 July 2002.
- ^ Kandavel, Sangeetha; Vijayakumar, Sanjay (9 August 2017). "Vijay TV gets a 'Bigg' viewership bump". The Hindu.
- ^ "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.
- ^ "WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020". Broadcast Audience Research Council. Archived from the original on 31 December 2020.