Longtime rivals with the University of Michigan in hockey (and other sports), MSU decided not to play this contest at East Lansing's Munn Ice Arena, but instead set up the ice rink in the middle of the much larger Spartan Stadium, which they filled to 103.4% capacity. This meant that 74,544[2] packed the Big Tenfootball stadium (the home of the MSU football team) to watch the MSU Spartans and the U-M Wolverines skate to a 3-3 tie.[3][4] Two 300-piece marching bands were present on field and the game was internationally televised. Country artist Shannon Brown sang during the second intermission.
The opening game of the 2010 IIHF World Championship took place on May 7 at the retractable-roof Veltins-Arena, normally used by the soccer club Schalke 04. On this occasion, the stadium's configuration allowed for a capacity of 75,976, which would ultimately be exceeded by almost 2,000, breaking the all-time attendance record.
On December 11, 2010, the two teams involved in the Cold War met again, this time with Michigan hosting the game at its football venue, Michigan Stadium. UM billed the game as "The Big Chill at the Big House Presented by Arby's".[5] When UM halted ticket sales to the general public on May 6, 2010, over 100,000 tickets had been sold.[6] As of the 2010 football season, Michigan Stadium had an official capacity of 109,901. The game ended with a 5-0 victory for the University of Michigan. The record was officially set at 104,173 people.