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| alexa = 28,084 ({{as of|2014|8|9|alt=August 2014}})<ref name="alexa">{{cite web|url= http://www.alexa.com/siteinfo/womo.com.au |title= Womo.com.au Site Info | publisher= [[Alexa Internet]] |accessdate= 2014-08-22 }}</ref><!--Updated monthly by OKBot.--> |
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| ⚫ | '''Word of Mouth '''(previously WOMO - Word Of Mouth Online) is an [[Australia]]n-based business [[review site]] containing crowd-sourced reviews of local businesses.<ref>{{cite news|url=https://www.theage.com.au/small-business/finance/fight-back-against-fake-online-reviews-20131002-2urff.html|title=Fight back against fake online reviews|author=Jones|first=Kate|date=2 October 2013|work=[[The Age]]|access-date=21 August 2014}}</ref><ref>{{cite web|url=http://www.startupdaily.net/2013/11/opportunity-aspiring-startup-founders-disrupt-failing-industries/|title=Opportunity for aspiring startup founders to disrupt failing industries|date=13 November 2013|website=Startup Daily|access-date=22 August 2014}}</ref><ref>{{cite news|url=https://www.smh.com.au/small-business/our-biggest-hang-up-20140523-38tag.html|title=Our biggest hang up|last=James|first=Caroline|date=10 June 2014|work=[[The Sydney Morning Herald]]|access-date=22 August 2014}}</ref> The site is entirely based on [[user-generated content]] and, in 2013, it was ranked as top Australian business review website with 400,000 reviews for businesses based in Australia.<ref>{{cite news|url=https://au.smallbusiness.yahoo.com/news/a/-/19792514/best-and-worst-online-reviewed-industries/|title=Best And Worst Online Reviewed Industries|date=12 November 2013|work=[[Yahoo News]]|archive-url=https://web.archive.org/web/20131113130136/https://au.smallbusiness.yahoo.com/news/a/-/19792514/best-and-worst-online-reviewed-industries/|archive-date=13 November 2013|access-date=22 August 2014}}</ref> As of December 2019, the site lists over 624,000 reviews.<ref>{{cite news|url=https://www.wordofmouth.com.au/|title=Word of Mouth Official Website|date=1 December 2019|archive-url=https://web.archive.org/web/20191119005703/https://www.wordofmouth.com.au/|archive-date=19 November 2019|access-date=1 December 2019}}</ref> |
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==History== |
==History== |
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Word of Mouth was founded in 2007 as WOMOW Pty Ltd by Fiona Adler and Brad Bond.<ref name="news">{{cite news|url=http://www.news.com.au/finance/small-business/handle-social-media-critics-well/story-fn9evb64-1226711187078|title=Manage your business reputation online|last=Larkin|first=Nhada|date=5 September 2013|work=News Corp Australia|access-date=22 August 2014|archive-url=https://web.archive.org/web/20140101053802/http://www.news.com.au/finance/small-business/handle-social-media-critics-well/story-fn9evb64-1226711187078|archive-date=1 January 2014}}</ref><ref>{{cite news|url=http://www.smh.com.au/digital-life/digital-life-news/3d-cameras-motion-sensors-gaming-gym-exercise-goes-seriously-techie-20140817-104hc6.html|title=3D cameras, motion sensors, gaming: gym exercise goes seriously techie|last=Redrup|first=Yolanda|date=18 August 2014|work=[[The Sydney Morning Herald]]|access-date=21 August 2014}}</ref> They conceived the initial idea for Word of Mouth from Adler's difficulty in locating good local tradespeople in the [[Melbourne]] area.<ref>{{cite news|url=http://www.couriermail.com.au/news/queensland/new-survey-by-business-review-site-reveals-what-makes-customers-lose-their-cool/story-e6freoof-1226647562834?nk=a9c25a327b260ace434e534e54c3fe05|title=New survey by business review site reveals what makes customers lose their cool|author=Sinnerton|first=Jackie|date=21 May 2013|work=The Courier Mail|access-date=22 August 2014|archive-url=https://web.archive.org/web/20140826125113/https://www.couriermail.com.au/news/queensland/new-survey-by-business-review-site-reveals-what-makes-customers-lose-their-cool/story-e6freoof-1226647562834?nk=a9c25a327b260ace434e534e54c3fe05|archive-date=26 August 2014}}</ref> Initially the site was focused on businesses in Melbourne, later, in 2008, it expanded to the whole of Australia. The website is solely built on user-generated confined content, and a business listing is added when members first review a business on the website.<ref>{{cite news|url=http://finance.ninemsn.com.au/smallbusiness/sellingonline/8815962/avoid-fines-the-right-way-to-get-reviews|title=Avoid fines: The right way to get reviews|author=White|first=Matthew|date=18 March 2014|work=[[MSN]]|access-date=22 August 2014|archive-url=https://web.archive.org/web/20140418050345/http://finance.ninemsn.com.au/smallbusiness/sellingonline/8815962/avoid-fines-the-right-way-to-get-reviews|archive-date=18 April 2014}}</ref> |
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In 2011, the 'W' was dropped from the acronym and launched as womo.com.au. |
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The company was bought by Oneflare Pty Ltd in early 2015 and have since relocated to Sydney working in the offices with Oneflare.{{Citation needed|date=June 2018}} As of 2014, Word of Mouth has 400,000 reviews for 160,000 local businesses operating in Australia.<ref>{{cite news|url=http://www.smh.com.au/digital-life/digital-life-news/accc-cracks-down-on-fake-reviews-sues-electrodry-20140702-zstij.html|title=ACCC cracks down on fake reviews, sues Electrodry|date=2 July 2014|work=The Sydney Morning Herald|access-date=22 August 2014}}</ref> |
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In 2016, it underwent a brand refresh and was re-launched as Word of Mouth.{{Citation needed|date=June 2018}} |
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==Features== |
==Features== |
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Word of Mouth's website, wordofmouth.com.au, is a crowd-sourced local business review and [[social networking site]].<ref>{{cite web | url=http://www.businesses.com.au/business-updates/flying-solo/149886-avoid-fines-the-right-way-to-get-reviews | title=Avoid fines: The right way to get reviews | publisher=Businesses.com.au | date=12 March 2014 | access-date=22 August 2014}}</ref><ref>{{cite web | url=http://www.dynamicbusiness.com.au/news/what-to-do-after-a-negative-online-review-22072013.html | title=What to do after a negative online review | date=22 July 2013 | access-date=22 August 2014}}</ref> The site has pages devoted to individual locations, such as hotels or professional services, where website users can submit a review on their products or services. Word of Mouth developed a TrustFactor methodology which incorporates how much the website knows about the individual reviewers and how much history and contributions they have with the site. Each review on the site is weighted by the member's TrustFactor. Reviews from members with a high TrustFactor count for more than reviews from those with a low TrustFactor. Some reviews from new members are not live until they gain a reputation by reviewing other businesses.<ref>{{cite web | url=http://www.womo.com.au/about.php?opt=What%20is%20WOMO? | title=What is WOMO? | access-date=22 August 2014}}</ref> |
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It also runs point based [[rewards program]] based on |
It also runs a point based [[rewards program]] based on member's reviews, referrals and other actions. The gained points are exhibited on a leadership board and are later claimed for shopping vouchers.<ref>{{cite web | url=http://www.instantmarqueesmelbourne.com.au/instant-marquees-win-2012-womo-service-award | title=Instant Marquees Win 2012 WoMo Service Award | date=29 April 2013 | access-date=22 August 2014}}</ref> |
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===Revenue=== |
===Revenue=== |
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Word of Mouth's revenues come from businesses upgrading their listing to join a premium program called the Happy Customers Program. This provides tools for businesses to encourage customer reviews and showcase their reviews through physical and digital means. It also allows businesses to display additional information on their page and be given priority placement with sponsored tags in the search results.{{Cn|date=February 2024}} |
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==Criticism== |
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WOMO has been criticized by consumers as being too lenient on businesses and sometimes not publishing negative reviews, and regularly upsets businesses that object to their negative reviews. Answering a complaint from a user, the founders state that they maintain a system to ensure that the truth is heard in a way that does not incite litigation .<ref name="news" /> They says that good businesses that look after their customers love us, and legitimate reviews that are interested in sharing their experiences doesn't have any trouble with their reviews .<ref>{{cite web | url=http://myob.com.au/blog/online-site-helps-to-keep-it-clean/ | title=Online site helps to keep it clean | accessdate=22 August 2014}}</ref> |
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==References== |
==References== |
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==External links== |
==External links== |
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* [http://www. |
* [http://www.wordofmouth.com.au/ Official website] |
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[[Category:Companies based in Melbourne]] |
[[Category:Companies based in Melbourne]] |
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[[Category:Internet properties established in 2007]] |
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Latest revision as of 08:00, 13 February 2024
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
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Type of site | Review site |
|---|---|
| Available in | English |
| Owner | Word Of Mouth Online Pty. Ltd. |
| URL | www |
| Registration | available |
| Launched | 2007 |
| Current status | Active |
Word of Mouth (previously WOMO - Word Of Mouth Online) is an Australian-based business review site containing crowd-sourced reviews of local businesses.[1][2][3] The site is entirely based on user-generated content and, in 2013, it was ranked as top Australian business review website with 400,000 reviews for businesses based in Australia.[4] As of December 2019, the site lists over 624,000 reviews.[5]
History
[edit]Word of Mouth was founded in 2007 as WOMOW Pty Ltd by Fiona Adler and Brad Bond.[6][7] They conceived the initial idea for Word of Mouth from Adler's difficulty in locating good local tradespeople in the Melbourne area.[8] Initially the site was focused on businesses in Melbourne, later, in 2008, it expanded to the whole of Australia. The website is solely built on user-generated confined content, and a business listing is added when members first review a business on the website.[9]
In 2011, the 'W' was dropped from the acronym and launched as womo.com.au.
The company was bought by Oneflare Pty Ltd in early 2015 and have since relocated to Sydney working in the offices with Oneflare.[citation needed] As of 2014, Word of Mouth has 400,000 reviews for 160,000 local businesses operating in Australia.[10]
In 2016, it underwent a brand refresh and was re-launched as Word of Mouth.[citation needed]
Features
[edit]Word of Mouth's website, wordofmouth.com.au, is a crowd-sourced local business review and social networking site.[11][12] The site has pages devoted to individual locations, such as hotels or professional services, where website users can submit a review on their products or services. Word of Mouth developed a TrustFactor methodology which incorporates how much the website knows about the individual reviewers and how much history and contributions they have with the site. Each review on the site is weighted by the member's TrustFactor. Reviews from members with a high TrustFactor count for more than reviews from those with a low TrustFactor. Some reviews from new members are not live until they gain a reputation by reviewing other businesses.[13]
It also runs a point based rewards program based on member's reviews, referrals and other actions. The gained points are exhibited on a leadership board and are later claimed for shopping vouchers.[14]
Revenue
[edit]Word of Mouth's revenues come from businesses upgrading their listing to join a premium program called the Happy Customers Program. This provides tools for businesses to encourage customer reviews and showcase their reviews through physical and digital means. It also allows businesses to display additional information on their page and be given priority placement with sponsored tags in the search results.[citation needed]
References
[edit]- ^ Jones, Kate (2 October 2013). "Fight back against fake online reviews". The Age. Retrieved 21 August 2014.
- ^ "Opportunity for aspiring startup founders to disrupt failing industries". Startup Daily. 13 November 2013. Retrieved 22 August 2014.
- ^ James, Caroline (10 June 2014). "Our biggest hang up". The Sydney Morning Herald. Retrieved 22 August 2014.
- ^ "Best And Worst Online Reviewed Industries". Yahoo News. 12 November 2013. Archived from the original on 13 November 2013. Retrieved 22 August 2014.
- ^ "Word of Mouth Official Website". 1 December 2019. Archived from the original on 19 November 2019. Retrieved 1 December 2019.
- ^ Larkin, Nhada (5 September 2013). "Manage your business reputation online". News Corp Australia. Archived from the original on 1 January 2014. Retrieved 22 August 2014.
- ^ Redrup, Yolanda (18 August 2014). "3D cameras, motion sensors, gaming: gym exercise goes seriously techie". The Sydney Morning Herald. Retrieved 21 August 2014.
- ^ Sinnerton, Jackie (21 May 2013). "New survey by business review site reveals what makes customers lose their cool". The Courier Mail. Archived from the original on 26 August 2014. Retrieved 22 August 2014.
- ^ White, Matthew (18 March 2014). "Avoid fines: The right way to get reviews". MSN. Archived from the original on 18 April 2014. Retrieved 22 August 2014.
- ^ "ACCC cracks down on fake reviews, sues Electrodry". The Sydney Morning Herald. 2 July 2014. Retrieved 22 August 2014.
- ^ "Avoid fines: The right way to get reviews". Businesses.com.au. 12 March 2014. Retrieved 22 August 2014.
- ^ "What to do after a negative online review". 22 July 2013. Retrieved 22 August 2014.
- ^ "What is WOMO?". Retrieved 22 August 2014.
- ^ "Instant Marquees Win 2012 WoMo Service Award". 29 April 2013. Retrieved 22 August 2014.