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{{short description|American video game commerce company}}
{{Multiple issues|
{{use American English}}
{{advert|date=June 2023}}
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{{puffery|date=June 2023}}
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{{Short description|Payment service provider}}

{{Infobox company
{{Infobox company
| name = Xsolla
| name = Xsolla
| logo = Xsolla_New_Logo.svg
| logo = Xsolla_New_Logo.svg
| logo_size = 220px
| logo_size = 220px
| former_name = 2Pay
| industry = Financial services, video games
| type = [[Private company|Private]]
| foundation = {{Start date|2005}}<ref name=moneynews/>
| traded_as =
| founder = Aleksandr Agapitov
| ISIN = <!-- {{ISIN|sl=n|pl=y|...}} -->
| location_city = [[Sherman Oaks, Los Angeles]], [[California]]
| industry = [[Fintech]]
| location_country = [[United States of America]]
| founded = {{Start date and age|2005}} in [[Perm, Russia]]
| area_served = Worldwide
| founder = Aleksandr Agapitov
| products = Pay Station, In-Store Store, Anti-Fraud, Launcher, Site Builder, Buy Button, Subscriptions, Login, Funding Club
| hq_location_city = [[Sherman Oaks, Los Angeles]], [[California]]
| key_people = Aleksandr Agapitov, David Stelzer, Chris Hewish
| hq_location_country = U.S.
| services = Payment systems for game publishers, customer support and tax/VAT services
| num_locations =
| revenue = US$ 100 million (2021)<ref>{{cite web| title=Иксоллано хлебавши|url=https://www.kommersant.ru/doc/5394740|publisher=Kommersant |date=2022-06-08 |access-date=2022-12-02|language=RU}}</ref>
| num_locations_year = <!-- Year of num_locations data (if known) -->
| num_employees = 490<ref>{{cite web| title= Xsolla Revenue and Competitors |url= https://growjo.com/company/Xsolla|publisher=Growjo |date=|access-date=2022-12-02|language=en}}</ref>
| area_served = Global
| homepage = {{URL|www.xsolla.com}}
| key_people = {{ubl|Aleksandr Agapitov (founder, [[chief executive officer|CEO]])|David Stelzer ([[President (corporate title)|President]])|Chris Hewish ([[chief strategy officer|CSO]])}}
| products =
| production =
| production_year = <!-- Year of production data (if known) -->
| brands =
| services =
| revenue =
| revenue_year =
| operating_income =
| income_year = <!-- Year of operating_income data (if known) -->
| net_income = <!-- or: profit = -->
| net_income_year = <!-- or: profit_year = --><!-- Year of net_income/profit data (if known) -->
| num_employees = 500
| num_employees_year = 2022
| website = {{URL|xsolla.com}}
}}
}}


'''Xsolla''' is a global video game commerce company headquartered in [[Sherman Oaks, Los Angeles]], [[California]]. It was founded in 2005 by Aleksandr Agapitov in [[Perm, Russia|Perm]] ([[Russia]]), and is incorporated with subsidiaries globally.<ref>{{cite news |last1=Carpenter |first1=Scott |title=Video Game Junkie Quietly Builds $3 Billion Payments Powerhouse |url=https://www.bloomberg.com/news/articles/2022-04-18/video-game-junkie-quietly-builds-3-billion-payments-powerhouse |access-date=19 April 2022 |work=[[Bloomberg News]] |date=18 April 2022 |language=en}}</ref><ref>{{cite web| title=Дорогие игрушки: Как агрегатор платежей Xsolla пробивается в высшую лигу Кремниевой долины|url=https://www.the-village.ru/business/stories/150657-xsolla|publisher=The Village|date=2013-06-27 |access-date=2022-12-02|language=RU}}</ref>
'''Xsolla''' is an American [[fintech|financial technology]] company specializing in payment software for [[video games]]. It was founded in 2005 in [[Perm, Russia]], by Aleksandr Agapitov. It takes approximately five percent of the sales as [[Commission (remuneration)|commission]].<ref name="Bloomberg">{{cite news |title=Video Game Junkie Quietly Builds $3 Billion Payments Powerhouse |last1=Carpenter |first1=Scott |url=https://www.bloomberg.com/news/articles/2022-04-18/video-game-junkie-quietly-builds-3-billion-payments-powerhouse |work=Bloomberg News |date=April 18, 2022 |accessdate=June 18, 2024}}</ref> As of 2022, it had 500 employees.<ref name="GamesBeat17"/> The company's [[core product]] is Pay Station, a suite of tools for integrating payment systems.<ref name="GamesBeat3">{{cite news |title=Xsolla opens one-stop shop for game developers to monetize and grow globally |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsolla-opens-one-stop-shop-for-game-developers-to-monetize-and-grow-globally/ |work=GamesBeat |date=June 6, 2018 |accessdate=June 25, 2024}}</ref> It can be used to accept more than 700 payment types in more than 200 countries.<ref name="GamesBeat1">{{cite news |title=Xsolla’s Pay Station update adds web shops, streamlined payments and a startup accelerator |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsollas-pay-station-update-adds-web-shops-streamlined-payments-and-a-startup-accelerator/ |work=GamesBeat |date=August 1, 2022 |accessdate=June 18, 2024}}</ref> Xsolla software was used in approximately 2,000 video games in 2021 and the company had revenues of approximately {{USD}}100 million.

Xsolla’s products include digital tools which help with in-game payments and enable alternative payment systems to be used for digital transactions.<ref>{{cite web| title=Xsolla's Pay Station update adds web shops, streamlined payments and a startup accelerator|url=https://venturebeat.com/games/xsollas-pay-station-update-adds-web-shops-streamlined-payments-and-a-startup-accelerator/ |publisher=GamesBeat|date=2022-08-01|access-date=2022-12-02|language=en}}</ref> According to research conducted by [[Goldman Sachs]] and Bank of America, Xsolla could be worth up to $3 billion. In 2020, the company's revenue was $67 million.<ref name="bell">{{cite web| title=The Russian from Perm who built a $3bln in-game payments company|url=https://thebell.io/en/the-russian-from-perm-who-built-a-3bln-in-game-payments-company/ |publisher=The Bell|date=2021-05-03|access-date=2022-12-02|language=en}}</ref>

Xsolla clients include [[Twitch (service)|Twitch]], [[Smite (video game)|Smite]], [[Fortnite]], [[Phoenix Labs]], [[Roblox]], [[Warner Bros. Games]], [[Nexters]], [[WeMade Entertainment|WEMADE]], [[Gaijin Entertainment|Gaijin]], [[NetEase Games]].<ref name="bloom">{{cite web| title=Video Game Junkie Quietly Builds $3 Billion Payments Powerhouse |url=https://www.bloomberg.com/news/articles/2022-04-18/video-game-junkie-quietly-builds-3-billion-payments-powerhouse#xj4y7vzkg |publisher=Bloomberg|date=2022-04-18|access-date=2022-12-02|language=en}}</ref><ref>{{cite web| title=InComm Partners With Xsolla To Enable Online Game Account Funding With Cash At GameStop|url=https://nothingbutgeek.com/2018/11/incomm-partners-xsolla-enabling-online-game-account-funding-with-cash-gamestop/|publisher=Nothing But Geek|date=2018-11-08|access-date=2022-12-02|language=en}}</ref><ref>{{cite web| title=Xsolla integrates Alipay support for game monetization across Asia|url=https://www.pocketgamer.biz/asia/news/80002/xsolla-integrates-alipay-support-for-game-monetization-across-asia/ |publisher=Pocket Gamer|date=2022-10-25|access-date=2022-12-02|language=en}}</ref>

== History ==

=== Beginnings ===
Founded in 2005<ref name=moneynews/> by Alexander Agapitov, Xsolla (then 2Pay) provides payment services via local payment methods (cash kiosks, prepaid cards, money orders and e-wallets). The company was initially targeted at Russian game developers and publishers. Having added PayPal and SMS payment options, 2Pay entered the CIS ([[Commonwealth of Independent States]]){{Clarify|date=May 2021}} market and started its global expansion.<ref name=moneynews>{{cite web|url=http://moneynews.ru/AuthorsArticle/14162/ |title=Энциклопедия: 2PAY &#124; MoneyNews |publisher=Moneynews.ru |access-date=2013-08-31}}</ref> Several years after the founding, Xsolla and its core leadership team moved to the United States and officially reincorporated as a US company California Corporation. This allowed the company to greatly expand its operations globally.

=== Rebranding ===
In 2010, 2Pay headquarters moved to Sherman Oaks, CA. The company was renamed to Xsolla and transformed into an American company to expand its global operations.<ref>{{cite web|url=http://www.artlebedev.ru/everything/xsolla/identity/ |title=Фирменный стиль "Иксоллы" |trans-title=Xsolla's corporate identity |publisher=Artlebedev.ru |date=2010-10-28 |access-date=2013-08-30}}</ref><ref>{{cite web| title=Farewell 2pay, Greetings to Xsolla |url=https://www.prweb.com/releases/2010/10/prweb4599014.htm |archive-url=https://web.archive.org/web/20101008133033/http://www.prweb.com/releases/2010/10/prweb4599014.htm |url-status=dead |archive-date=October 8, 2010 |publisher=Cision PRWeb|date=2010-10-05|access-date=2022-12-06|language=en}}</ref> The company expanded its business portfolio by adding numerous payment systems.{{explain|date=April 2022}}

=== Expansion and partnerships ===

* January 26, 2012: Xsolla integrated ZipZap’s CashPay™ payment systems to allow for bankless, cash-based transactions for online game purchases.<ref>{{cite web| title=Xsolla partners ZIpZap to target unbanked and teen market for virtual currency conversion |url=https://www.finextra.com/pressarticle/42889/xsolla-partners-zipzap-to-target-unbanked-and-teen-market-for-virtual-currency-conversion |publisher=Finextra|date=2012-01-31|access-date=2022-12-06|language=en}}</ref>
* August 10, 2012: Xsolla’s partnership with [[Openbucks]] enabled the use of unused gift cards from retail brands (such as Subway, Burger King, Circle K, and CVS) for game customers in the United States and Canada.<ref>{{cite web| title=Xsolla, Openbucks team up for new online video games payment option in US, Canada |url=https://thepaypers.com/online-payments/xsolla-openbucks-team-up-for-new-online-video-games-payment-option-in-us-canada--748359|publisher=The Paypers|date=2012-08-13|access-date=2022-12-06|language=en}}</ref>
* September 14, 2013: Xsolla announced the addition of the Greenlight service to the company's product roster. Greenlight allowed for game customers to suggest new payment options currently unavailable in certain games.<ref>{{cite web| title=Xsolla Reveals New "Greenlight" Service |url=https://www.prweb.com/releases/xsolla_reveals_new_greenlight_service/prweb11118911.htm |publisher=The Paypers|date=2013-09-14|access-date=2022-12-06|language=en}}</ref>
* April 29, 2014: Xsolla announced the opening of a new office within [[São Paulo|São Paolo]], Brazil. Xsolla began offering local payment methods in Brazil which included local bank transfers, cash payment systems, and prepaid cards.<ref>{{cite web| title=Xsolla объявляет об открытии офиса в Бразилии|url=https://re-port.ru/pressreleases/xsolla_objavljaet_ob_otkrytii_ofisa_v_brazilii/ |publisher=Re-port|date=2014-04-29|access-date=2022-12-06|language=ru}}</ref>
* March 17, 2014: Xsolla announced they were integrating their services within [[Eve Online|EVE Online]] to service customers in Russia, the CIS, Latin America, and Southeast Asia.<ref>{{cite web| title=Xsolla teams up with CCP Games to add new online payment methods|url=https://thepaypers.com/online-payments/xsolla-teams-up-with-ccp-games-to-add-new-online-payment-methods--754429 |publisher=The Paypers|date=2014-03-17|access-date=2022-12-06|language=en}}</ref>
* August 1, 2014: Xsolla announced that following a partnership with [[Twitch (service)|Twitch.tv]], the company would be processing all of the streaming services’ alternative payment methods including the use of e-wallets, cash vouchers, cryptocurrencies, and local payment systems.<ref>{{cite web| title=Xsolla and Twitch.tv Announce Extended Partnership methods|url=https://www.prweb.com/releases/xsolla_and_twitch_tv_announce_extended_partnership/prweb12067924.htm |publisher=Cision PRWeb|date=2014-08-01|access-date=2022-12-06|language=en}}</ref>
* December 23, 2014: Xsolla partnered with PayGarden to expand its supported gift cards by over 100 major gift card brands.<ref>{{cite web| title=PayGarden: Xsolla teams with PayGarden on gift card program|url=https://www.owler.com/reports/paygarden/paygarden--xsolla-teams-with-paygarden-on-gift-car/1419442502002 |publisher=Owler|date=2014-12-24|access-date=2022-12-06|language=en}}</ref>
* May 14, 2015: Xsolla announced a partnership with merchant acquirer Secure Trading Financial Services (STFS). The goal of the partnership was to achieve faster processing of credit card payments.<ref>{{cite web| title=Xsolla and STFS partner in games market |url=https://www.finextra.com/pressarticle/59758/xsolla-and-stfs-partner-in-games-market |publisher=Finextra|date=2015-05-14|access-date=2022-12-06|language=en}}</ref>
* May 21, 2015: Xsolla announced their collaboration with [[Unity (game engine)|Unity]] in developing the Xsolla Unity SDK. The Xsolla Unity SDK would enable web-based and client-based games to integrate Xsolla’s payment methods in their games directly, rather than redirecting to a web portal or separate storefront.<ref>{{cite web| title=Xsolla Unity SDK: Complete Storefront Solution for Unity Developers |url=https://www.prweb.com/releases/xsolla_unity_sdk_complete_storefront_solution_for_unity_developers/prweb12739150.htm |publisher=Game World Observer|date=2015-05-21|access-date=2022-12-06|language=en}}</ref>
* April 26, 2021: Xsolla acquired advanced the data analysis company Slemma and planned to integrate all of Slemma’s tools into Xsolla’s various platforms.<ref>{{cite web| title=Xsolla acquires Slemma|url=https://www.gamesindustry.biz/xsolla-acquires-slemma|publisher=Gamesindustry.biz|date=2021-04-22|access-date=2022-12-06|language=en}}</ref><ref>{{cite web| title=Xsolla acquires advanced data analytics company Slemma |url=https://gameworldobserver.com/2021/04/23/xsolla-slemma-acquisition |publisher=Game World Observer|date=2021-04-23|access-date=2022-12-06|language=en}}</ref>
* August 11, 2022: Xsolla and software/services provider Adikteev announced their partnership to help mobile developers sell and monetize their games more efficiently.<ref>{{cite web| title=Xsolla partners with Adikteev to accelerate game monetisation|url=https://www.pocketgamer.biz/news/79356/xsolla-partners-with-adikteev-to-accelerate-game-monetisation/ |publisher=Pocket Gamer|date=2022-08-22|access-date=2022-12-06|language=en}}</ref>
* February 15, 2022: Xsolla partners with venture capital company Nazca to form video game venture Joystick Ventures.<ref>{{Cite web |last=Partis |first=Danielle |date=2022-02-15 |title=Joystick Ventures launches, aims to fuel indie developers |url=https://www.gamesindustry.biz/joystick-ventures-launches-aims-to-fuel-indie-developers |access-date=2023-11-14 |website=GamesIndustry.biz |language=en}}</ref>
* October 19, 2022: Xsolla partnered with [[Alipay]]+ and integrated their suite of services to allow Asian-based gamers more accessibility when purchasing digital goods in-game.<ref>{{cite web| title=Xsolla integrates Alipay support for game monetization across Asia|url=https://www.pocketgamer.biz/asia/news/80002/xsolla-integrates-alipay-support-for-game-monetization-across-asia/ |publisher=Pocket Gamer|date=2022-10-25|access-date=2022-12-06|language=en}}</ref>
* In September 2023, it was announced Xsolla had acquired the multi-player gaming platform, AcceleratXR.<ref>{{Cite web |last=Jeffrey |first=Rousseau |date=2023-09-28 |title=Xsolla snaps up AcceleratXR |url=https://www.gamesindustry.biz/xsolla-snaps-up-acceleratxr |access-date=2023-11-14 |website=GamesIndustry.biz |language=en}}</ref>
* In March 2024, Xsolla announced Xsolla Wallet to help simplify the monetization process for developers and creators. It also announced it was expanding its services into Africa.<ref>{{Cite web |last=Takahashi |first=Dean |date=2024-03-07 |title=Xsolla debuts Xsolla Wallet and takes game payments to Africa |url=https://venturebeat.com/games/xsolla-debuts-xsolla-wallet-and-takes-game-payments-to-africa/ |access-date=2024-03-08 |website=VentureBeat |language=en-US}}</ref>


==History==
=== Metaverse Project ===
Xsolla was founded in 2005 by Aleksandr Agapitov as 2Pay in [[Perm, Russia]]. The company moved its headquarters to [[Los Angeles, California]], in 2010, and was renamed Xsolla the following year.<ref name="Kommersant">{{cite news |title=Xsolla liquidates the parent company of the Russian division |last1=Artemova |first1=Ekaterina |url=https://www.kommersant.ru/doc/5394740 |work=Kommersant |date=June 8, 2022 |lang=ru |accessdate=June 18, 2024}}</ref><ref>{{cite press release |author=<!--Not stated--> |title=Farewell 2pay, Greetings to Xsolla |url=https://www.prweb.com/releases/2010/10/prweb4599014.htm |location=Tarzana, CA |publisher=PRWeb |agency= |date=October 5, 2010 |access-date=June 27, 2024 |archive-date=January 30, 2012 |archive-url=https://web.archive.org/web/20120130213207/https://www.prweb.com/releases/2010/10/prweb4599014.htm}}</ref> The firm added support for Russian gamers to use [[cash]] [[Interactive kiosk|kiosks]] to add funds to their [[Steam (service)|Steam]] accounts using physical currency in 2011, and partnered with ZipZap in 2012 to accept new payments from those without bank accounts.<ref name="PCGamer">{{cite news |title=Valve and Xsolla add Steam Wallet support to Russian cash kiosks |last1=Winchester |first1=Henry |url=https://www.pcgamer.com/valve-and-xsolla-add-steam-wallet-support-to-russian-cash-kiosks/ |work=PC Gamer |date=October 24, 2011 |accessdate=June 26, 2024}}</ref><ref name="AB1">{{cite news |title=In ZipZap Fashion, Gaming-Payments Market Growing |last1=Bush |first1=Joe |url=https://www.americanbanker.com/payments/news/in-zipzap-fashion-gaming-payments-market-growing |work=American Banker |date=January 30, 2012 |accessdate=June 25, 2024}}</ref> By 2012, Xsolla products were used by 300 game publishers, including [[Valve Corporation]], [[Gameforge]], and [[Wargaming (company)|Wargaming]].<ref name="AB1"/>
On February 21, 2022, Aleksandr Agapitov announced the company’s launch of X.LA, a “community-driven organization designed to democratize how creators benefit from their work by utilizing novel technologies and concepts of Web3.”
X.LA works by leveraging blockchain and Web3 technologies to enable revenue-sharing deals more accessible to creators globally through a decentralized protocol.<ref name=bloom />


By 2021, Xsolla software was used by 1,500 game companies on more than 2,000 games.<ref name="GamesBeat2">{{cite news |title=Xsolla launches commerce to take mobile games beyond the app stores |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsolla-launches-commerce-solution-to-take-mobile-games-beyond-the-app-stores/ |work=GamesBeat |date=January 26, 2021 |accessdate=June 25, 2024}}</ref><ref name="Bloomberg">{{cite news |title=Video Game Junkie Quietly Builds $3 Billion Payments Powerhouse |last1=Carpenter |first1=Scott |url=https://www.bloomberg.com/news/articles/2022-04-18/video-game-junkie-quietly-builds-3-billion-payments-powerhouse |work=Bloomberg News |date=April 18, 2022 |accessdate=June 18, 2024}}</ref> That year, it announced plans to lay off 150 employees following the company's use of [[artificial intelligence]] to analyze employee work habits. Agapitov made multiple statements about the layoffs that were received poorly by the public and the press, and left the company in 2022.<ref name="Kotaku1">{{cite news |title=Game Payment Company CEO Sounds Like An Asshole |last1=Gach |first1=Ethan |url=https://kotaku.com/game-payment-company-ceo-sounds-like-an-asshole-1847437787 |work=Kotaku |date=August 6, 2021 |accessdate=June 25, 2024}}</ref><ref name="PG7">{{cite news |title=Leadership reshuffles at Xsolla put the company's founder back in the hot seat |last1=Griffiths |first1=Daniel |url=https://www.pocketgamer.biz/leadership-reshuffles-at-xsolla-put-company-founder-back-in-the-hot-seat/ |work=Pocket Gamer |date=February 14, 2024 |accessdate=June 25, 2024}}</ref> Konstantin Golubitsky was named his replacement in February 2022.<ref name="GamesBeat17">{{cite news |title=Xsolla appoints Konstantin Golubitsky as CEO |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsolla-appoints-konstantin-golubitsky-as-ceo/ |work=GamesBeat |date=February 2, 2022 |accessdate=June 26, 2024}}</ref>
== Products ==
Xsolla’s current monetization product offerings consist of 10 gaming-specific ecommerce tools: Xsolla Pay Station, In-Game Store, Player Inventory, Subscriptions, Buy Button, Site Builder, Web Shop, NFT Checkout, Multi-Platform Publishing, Digital Distribution Hub, and Anti-fraud solution.<ref>{{cite web| title=Xsolla opens one-stop shop for game developers to monetize and grow globally|url=https://venturebeat.com/games/xsolla-opens-one-stop-shop-for-game-developers-to-monetize-and-grow-globally/ |publisher= GamesBeat |date=2018-06-06 |access-date=2022-12-06|language=en}}</ref>


That year, the company updated its Pay Station software to allow for easier creation of web shops and raising funds through startup accelerators; and Xsolla Payouts, a system providing payments to content creators. The Payouts update streamlined the payment process. It also launched Xsolla Accelerator, a program for [[indie game]] [[video game developer|developer]]s that provides funding for early-stage companies as well as educational programs, and liquidated the parent company of its Russian division, Xsolla Russian Holding LLC.<ref name="GamesBeat1">{{cite news |title=Xsolla’s Pay Station update adds web shops, streamlined payments and a startup accelerator |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsollas-pay-station-update-adds-web-shops-streamlined-payments-and-a-startup-accelerator/ |work=GamesBeat |date=August 1, 2022 |accessdate=June 18, 2024}}</ref><ref name="Kommersant">{{cite news |title=Xsolla liquidates the parent company of the Russian division |last1=Artemova |first1=Ekaterina |url=https://www.kommersant.ru/doc/5394740 |work=Kommersant |date=June 8, 2022 |lang=ru |accessdate=June 18, 2024}}</ref> By August 2022, Xsolla Pay Station was used by 1,000 game developers.<ref name="GamesBeat1"/> Xsolla launched new partnerships with [[Alipay]] and Adikteev in 2022.<ref name="PG1">{{cite news |title=Xsolla integrates Alipay support for game monetization across Asia |last1=Morris |first1=Iwan |url=https://www.pocketgamer.biz/xsolla-integrates-alipay-support-for-game-monetization-across-asia/ |work=Pocket Gamer |date=October 25, 2022 |accessdate=June 18, 2024}}</ref><ref name="PG2">{{cite news |title=Xsolla partners with Adikteev to accelerate game monetisation |last1=Rees |first1=Lewis |url=https://www.pocketgamer.biz/xsolla-partners-with-adikteev-to-accelerate-game-monetisation/ |work=Pocket Gamer |date=August 11, 2022 |accessdate=June 25, 2024}}</ref> ''[[Pocket Gamer]]'' named Xsolla "Best Service Provider" at its 2022 Mobile Game Awards.<ref name="PG4">{{cite news |title=1 great night, 22 winners: The Mobile Game Awards reveals 2023’s mobile standouts |last1=Astle |first1=Aaron |url=https://www.pocketgamer.biz/the-mobile-game-awards-reveals-2023s-mobile-standouts/ |work=Pocket Gamer |date=April 20, 2023 |accessdate=June 25, 2024}}</ref>
Xsolla Pay Station allows Xsolla partners to monetize their product by providing an interface for users around the world to pay for in-game purchases in game stores. The tool supports more than 130 world currencies.<ref>{{cite web| title=Xsolla opens one-stop shop for game developers to monetize and grow globally|url=https://finance.yahoo.com/news/xsolla-announces-pay-station-most-080000525.html |publisher= Yahoo Finance |date=2022-08-02 |access-date=2022-12-06|language=en}}</ref>{{Primary source inline|date=November 2023}}


The company made a series of acquisitions in the 2020s, including [[data visualization]] firm Slemma in 2021 and AcceleratXR, a [[Server (computing)|server]] technology provider for [[Games as a service|live service games]] in 2023.<ref name="PG5">{{cite news |title= Xsolla acquires data viz outfit Slemma |last1=Biswas |first1=Tousif |url=https://www.pocketgamer.biz/xsolla-acquires-slemma/ |work=Pocket Gamer |date=April 22, 2021 |accessdate=June 25, 2024}}</ref><ref name="PG6">{{cite news |title=Xsolla announces acquisition of multiplayer platform AcceleratXR |last1=Rees |first1=Lewis |url=https://www.pocketgamer.biz/xsolla-announces-acquisition-of-multiplayer-platform-acceleratxr/ |work=Pocket Gamer |date=September 27, 2023 |accessdate=June 25, 2024}}</ref>
The in-game store is a service for managing in-game purchases. The service functions as an in-game digital marketplace where players can purchase in-game and other digital items. Developers can access integrated marketing and price management tools.<ref>{{cite web| title=Xsolla launches commerce to take mobile games beyond the app stores|url=https://venturebeat.com/games/xsolla-launches-commerce-solution-to-take-mobile-games-beyond-the-app-stores/ |publisher= GamesBeat |date=2021-01-26 |access-date=2022-12-06|language=en}}</ref>


Ukrainian [[Ministry of Digital Transformation (Ukraine)|Minister of Digital Transformation]] [[Mykhailo Fedorov]] called for a [[boycott]] of the company that year due to the company continuing to do business in Russia following the [[Russian invasion of Ukraine]]. Xsolla leadership said its partners were aware of its operations in Russia and that it would continue to operate in the country while its partners chose to serve Russian gamers.<ref name="GameDev1">{{cite news |title=Ukraine calls for boycott of game payment firm Xsolla over Russian operations |last1=Kerr |first1=Chris |url=https://www.gamedeveloper.com/business/ukraine-calls-for-boycott-of-game-payment-firm-xsolla-over-russian-operations |work=Game Developer |date=November 3, 2023 |accessdate=June 25, 2024}}</ref> The same year, former Xsolla global accounting vice president Emil Aliyex sued the company for wrongful termination and retaliation against a whistleblower, alleging he was fired after he reported to his superiors that the company had mishandled {{USD}}40 million. Xsolla denied the allegations.<ref name="GamesBeat5">{{cite news |title=Ex-Xsolla exec files whistleblower lawsuit against payment firm over alleged financial crimes |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/ex-xsolla-exec-files-whistleblower-lawsuit-against-payment-firm-over-alleged-financial-crimes/ |work=GamesBeat |date=November 29, 2023 |accessdate=June 25, 2024}}</ref>
* Xsolla Player Inventory allows developers to track and sync customer purchases, and grant and revoke in-game items and currency from a specific user's inventory.
* Xsolla’s Subscriptions allow developers to create and adjust subscription plans from a comprehensive dashboard.
* Xsolla Buy Button is an ecommerce solution for game developers that supports various monetization options. It allows the purchase of game keys, virtual items, and virtual currency with either real or other virtual currencies.
* Xsolla Site Builder allows developers to create sites in order to sell and promote pay-to-play games, free-to-play games, and in-game items.<ref>{{cite web| title=Xsolla opens one-stop shop for game developers to monetize and grow globally|url=https://venturebeat.com/games/xsolla-opens-one-stop-shop-for-game-developers-to-monetize-and-grow-globally/|publisher= GamesBeat |date=2018-06-06 |access-date=2022-12-06|language=en}}</ref>
* Web Shop is a tool that allows mobile game developers to sell virtual items, virtual currencies and bundles using the Xsolla payment UI and store interface on their own website.<ref>{{cite web| title=Xsolla Expands Web Shop Solutions to Help Mobile Game Developers to Generate More Sales Online|url=https://www.theglobeandmail.com/investing/markets/markets-news/Business%20Wire/10829943/xsolla-expands-web-shop-solutions-to-help-mobile-game-developers-to-generate-more-sales-online/|publisher= The Global and Mail |date=2010-10-22 |access-date=2022-12-06|language=en}}</ref><ref>{{cite web| title=Xsolla Expands Web Shop Solutions to Help Mobile Game Developers to Generate More Sales Online |url=https://www.businesswire.com/news/home/20221018005232/en/Xsolla-Expands-Web-Shop-Solutions-to-Help-Mobile-Game-Developers-to-Generate-More-Sales-Online |publisher= Business Wire |date=2010-10-18|access-date=2022-12-06|language=en}}</ref>
* Anti-fraud improves fraud detection with specific in-game parameters, separates fraudulent activity from legitimate purchases, and detects serial fraudsters across games.<ref>{{cite web| title=Xsolla unifies skill-based gaming and esports platform, monetisation, and subscription programmes|url=https://thepaypers.com/online-payments/xsolla-unifies-skill-based-gaming-and-esports-platform-monetisation-and-subscription-programmes--1248501 |publisher= The Paypers |date=2021-04-21|access-date=2022-12-06|language=en}}</ref>
* Xsolla currently offers three services focused on community growth and publishing support for video games: Xolla Launcher, Xsolla Login, And Xsolla’s Digital Distribution Hub.<ref>{{cite web| title=Xsolla Launcher: решение для разработчиков и издателей игр
|url=https://nordclan.com/projects/launcher|publisher= Nord Clan |date=|access-date=2022-12-21|language=ru}}</ref>
* Xsolla Funding Club is a partner search service for video game developers, investors and publishers.<ref>{{cite web| title=Xsolla acts as funding middleman for developers and investors|url=https://premortem.games/2022/06/22/xsolla-acts-as-middleman-for-developers-and-investors/|publisher= Premortem Games|date=2022-06-22|access-date=2022-12-26|language=en}}</ref>
* Xsolla Game Investment Platform is designed for individual investors seeking co-investment strategies. The platform contains a portfolio of games ready to accept investments.<ref>{{cite web| title=Xsolla Announces Trailer Investment Program With Trailer House Partners|url=https://finance.yahoo.com/news/xsolla-announces-trailer-investment-program-080000911.html|publisher= Yahoo Finance|date=2022-10-20|access-date=2022-12-26|language=en}}</ref>{{Primary source inline|date=November 2023}}


The firm published its first State of Play report in 2023, an analysis of the video game industry.<ref name="GamesBeat6">{{cite news |title=Xsolla evaluates gaming’s future in State of Play report |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsolla-evaluates-gamings-future-in-state-of-play-report/ |work=GamesBeat |date=November 2, 2023 |accessdate=June 25, 2024}}</ref> It also launched Headless Checkout, software that allows game developers to create custom storefronts in games, and integrated it with Pay Station.<ref name="PG12">{{cite news |title=Xsolla unveils its new payment system Headless Checkout |last1=Rees |first1=Lewis |url=https://www.pocketgamer.biz/xsolla-announces-acquisition-of-multiplayer-platform-acceleratxr/ |work=Pocket Gamer |date=September 27, 2023 |accessdate=June 26, 2024}}</ref> It partnered with [[AppsFlyer]] to integrate cross-platform analytics into its products and with [[Mastercard]] to allow for the use of credit card reward points as a payment method.<ref name="PG13">{{cite news |title=Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights |last1=Rees |first1=Lewis |url=https://www.pocketgamer.biz/xsolla-partners-with-appsflyer-to-streamline-cross-platform-data-driven-insights/ |work=Pocket Gamer |date=August 10, 2023 |accessdate=June 26, 2024}}</ref><ref name="SFVBJ">{{cite news |title=Xsolla Signs Deal with Mastercard |last1=Torres |first1=Destiny |url=https://sfvbj.com/technology/xsolla-signs-deal-with-mastercard/ |work=San Fernando Valley business Journal |date=February 27, 2023 |accessdate=June 25, 2024}}</ref>
== Awards==
On April 5, 2022, Xsolla was announced as the winner of Mobile Games Awards “Best Service Provider” award.<ref>{{cite web| title=The winners of 2022|url=https://www.mobilegamesawards.com/winners-2022/ |publisher= Mobile Games Awards |date=|access-date=2022-12-02|language=en}}</ref> On October 4, 2022, Xsolla received the Gold tier Merit Award for gaming.<ref>{{cite web| title=Merit Awards Announces Winners of 2022 Technology Awards |url=https://www.businesswire.com/news/home/20221004005161/en/Merit-Awards-Announces-Winners-of-2022-Technology-Awards |publisher= Business Wire |date=2022-10-04|access-date=2022-12-02|language=en}}</ref>


In 2024, Xsolla launched Xsolla Wallet, a simplified way to monetize games, partnered with [[MTN Group]] and [[Bharti Airtel]] to add additional payment options in Africa and [[PayPay]] to increase options in Japan, and partnered with analytics company GameAnalytics to integrate its software with Xsolla's web shops.<ref name="PG9">{{cite news |title=GameAnalytics and Xsolla team up to simplify direct-to-consumer game sales |last1=Muhammad |first1=Isa |url=https://www.pocketgamer.biz/gameanalytics-and-xsolla-team-up-to-simplify-direct-to-consumer-game-sales/ |work=Pocket Gamer |date=March 20, 2024 |accessdate=June 25, 2024}}</ref><ref name="GamesBeat4">{{cite news |title=Xsolla debuts Xsolla Wallet and takes game payments to Africa |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsolla-debuts-xsolla-wallet-and-takes-game-payments-to-africa/ |work=GamesBeat |date=March 7, 2024 |accessdate=June 25, 2024}}</ref><ref name="GamesBeat8">{{cite news |title=Xsolla unveils crossplay and crosspay strategy for monetizing mobile games |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsolla-unveils-crossplay-and-crosspay-strategy-for-monetizing-mobile-games/ |work=GamesBeat |date=March 6, 2024 |accessdate=June 25, 2024}}</ref> It launched Cross Play, Cross Pay that year as well, which allows game developers to more easily move their games between platforms while accepting payments.<ref name="GamesBeat8">{{cite news |title=Xsolla unveils crossplay and crosspay strategy for monetizing mobile games |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsolla-unveils-crossplay-and-crosspay-strategy-for-monetizing-mobile-games/ |work=GamesBeat |date=March 6, 2024 |accessdate=June 25, 2024}}</ref>
== Management==
Aleksandr Agapitov is Xsolla’s Founder and former CEO. On February 2, 2022, Agapitov stepped down and appointed Konstantin Golubitsky as CEO. Chris Hewish is the current president of Xsolla.<ref>{{cite web| title=Xsolla назначила на должность CEO Константина Голубицкого|url=https://www.it-world.ru/it-news/heads/181862.html|publisher= IT-World |date=2022-02-03|access-date=2022-12-02|language=ru}}</ref><ref name=bloom /><ref name=bell /><ref>{{cite web| title=Super apps loom large as payment services giant Xsolla preps its 2023 Israel debut|url=https://www.jpost.com/business-and-innovation/article-722997 |publisher= The Jerusalem Post|date=2022-11-22|access-date=2022-12-02|language=en}}</ref>


Agapitov returned as CEO in February 2024 following two years away from the company. <ref name="PG7">{{cite news |title=Leadership reshuffles at Xsolla put the company's founder back in the hot seat |last1=Griffiths |first1=Daniel |url=https://www.pocketgamer.biz/leadership-reshuffles-at-xsolla-put-company-founder-back-in-the-hot-seat/ |work=Pocket Gamer |date=February 14, 2024 |accessdate=June 25, 2024}}</ref><ref name="GamesBeat12">{{cite news |title=Xsolla announces leadership changes for the next stage of gaming growth |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsolla-announces-leadership-changes-for-next-stage-of-gaming-growth/ |work=GamesBeat |date=February 14, 2024 |accessdate=June 26, 2024}}</ref> That year, Xsolla and Curine Ventures opened the Xsolla Curine Academy in [[Kuala Lumpur]]. The academy offers classes for game developers including project management, game design, and graphic art.<ref name="GamesBeat13">{{cite news |title=Xsolla and Curine Ventures launch academy for game ecosystem in Kuala Lumpur |last1=Takahashi |first1=Dean |url=https://venturebeat.com/games/xsolla-and-curine-ventures-launch-academy-for-game-ecosystem-in-kuala-lumpur/ |work=GamesBeat |date=April 18, 2024 |accessdate=June 26, 2024}}</ref>
== Controversy ==
In 2020, Bitbox Ltd. announced that it was shutting down its game [[Life Is Feudal: MMO]], alleging that Xsolla was not paying them.<ref>{{Cite web|url=https://techraptor.net/gaming/news/life-is-feudal-mmo-shutting-down-in-january-2021|title=Bitbox Closing Life Is Feudal: MMO Due To Publisher Xsolla Not Paying Them|date=23 December 2020|accessdate=27 October 2022}}</ref> This has resulted in a lawsuit between the two companies.<ref>{{Cite web|url=https://dockets.justia.com/docket/california/cacdce/8:2021cv00080/807410|title=Xsolla USA, Inc. v. Bitbox Ltd.}}</ref>


[[Bloomberg]] reported in 2024 Aleksandr Agapitov transferred over $100 million from company accounts to personal accounts and back. Following this, there were wrongful termination lawsuits from employees who raised concerns. These cases were either [[Settlement (litigation) |settled]] or [[dismissed with prejudice]].<ref name="Cash">{{cite news |last1=D'Anastasio |first1=Cecilia |last2=Nicoletti |first2=Leonardo |title=Xsolla’s CEO Spends Like a Billionaire on Back of Company Cash |url=https://www.bloomberg.com/graphics/2024-xsolla-ceo-spending/ |access-date=5 September 2024 |work=Bloomberg.com |date=27 August 2024 |language=en}}</ref>
In 2021, Xsolla fired 150 employees based on their performance metric which was measured using big data and AI analytics.<ref>{{Cite web |last=Семенов |first=Александр |date=2021-08-04 |title=Xsolla уволила около 150 сотрудников. Компания отталкивалась от анализа их активности в рабочих приложениях |url=https://app2top.ru/industry/xsolla-uvolila-okolo-150-sotrudnikov-kompaniya-ottalkivalas-ot-analiza-ih-aktivnosti-v-rabochih-prilozheniyah-188953.html |access-date=2023-11-14 |website=app2top.ru |language=ru}}</ref><ref>{{Cite web|url=https://gameworldobserver.com/2021/08/04/xsolla-fires-150-employees-using-big-data-and-ai-analysis-ceos-letter-causes-controversy|title=Xsolla fires 150 employees using big data and AI analysis, CEO's letter causes controversy|date=4 August 2021}}</ref>


== References ==
==References==
{{reflist}}
{{reflist}}

Latest revision as of 14:50, 18 September 2024

Xsolla
Formerly2Pay
Company typePrivate
IndustryFintech
Founded2005; 19 years ago (2005) in Perm, Russia
FounderAleksandr Agapitov
Headquarters
Sherman Oaks, Los Angeles, California
,
U.S.
Area served
Global
Key people
  • Aleksandr Agapitov (founder, CEO)
  • David Stelzer (President)
  • Chris Hewish (CSO)
Number of employees
500 (2022)
Websitexsolla.com

Xsolla is an American financial technology company specializing in payment software for video games. It was founded in 2005 in Perm, Russia, by Aleksandr Agapitov. It takes approximately five percent of the sales as commission.[1] As of 2022, it had 500 employees.[2] The company's core product is Pay Station, a suite of tools for integrating payment systems.[3] It can be used to accept more than 700 payment types in more than 200 countries.[4] Xsolla software was used in approximately 2,000 video games in 2021 and the company had revenues of approximately US$100 million.

History

[edit]

Xsolla was founded in 2005 by Aleksandr Agapitov as 2Pay in Perm, Russia. The company moved its headquarters to Los Angeles, California, in 2010, and was renamed Xsolla the following year.[5][6] The firm added support for Russian gamers to use cash kiosks to add funds to their Steam accounts using physical currency in 2011, and partnered with ZipZap in 2012 to accept new payments from those without bank accounts.[7][8] By 2012, Xsolla products were used by 300 game publishers, including Valve Corporation, Gameforge, and Wargaming.[8]

By 2021, Xsolla software was used by 1,500 game companies on more than 2,000 games.[9][1] That year, it announced plans to lay off 150 employees following the company's use of artificial intelligence to analyze employee work habits. Agapitov made multiple statements about the layoffs that were received poorly by the public and the press, and left the company in 2022.[10][11] Konstantin Golubitsky was named his replacement in February 2022.[2]

That year, the company updated its Pay Station software to allow for easier creation of web shops and raising funds through startup accelerators; and Xsolla Payouts, a system providing payments to content creators. The Payouts update streamlined the payment process. It also launched Xsolla Accelerator, a program for indie game developers that provides funding for early-stage companies as well as educational programs, and liquidated the parent company of its Russian division, Xsolla Russian Holding LLC.[4][5] By August 2022, Xsolla Pay Station was used by 1,000 game developers.[4] Xsolla launched new partnerships with Alipay and Adikteev in 2022.[12][13] Pocket Gamer named Xsolla "Best Service Provider" at its 2022 Mobile Game Awards.[14]

The company made a series of acquisitions in the 2020s, including data visualization firm Slemma in 2021 and AcceleratXR, a server technology provider for live service games in 2023.[15][16]

Ukrainian Minister of Digital Transformation Mykhailo Fedorov called for a boycott of the company that year due to the company continuing to do business in Russia following the Russian invasion of Ukraine. Xsolla leadership said its partners were aware of its operations in Russia and that it would continue to operate in the country while its partners chose to serve Russian gamers.[17] The same year, former Xsolla global accounting vice president Emil Aliyex sued the company for wrongful termination and retaliation against a whistleblower, alleging he was fired after he reported to his superiors that the company had mishandled US$40 million. Xsolla denied the allegations.[18]

The firm published its first State of Play report in 2023, an analysis of the video game industry.[19] It also launched Headless Checkout, software that allows game developers to create custom storefronts in games, and integrated it with Pay Station.[20] It partnered with AppsFlyer to integrate cross-platform analytics into its products and with Mastercard to allow for the use of credit card reward points as a payment method.[21][22]

In 2024, Xsolla launched Xsolla Wallet, a simplified way to monetize games, partnered with MTN Group and Bharti Airtel to add additional payment options in Africa and PayPay to increase options in Japan, and partnered with analytics company GameAnalytics to integrate its software with Xsolla's web shops.[23][24][25] It launched Cross Play, Cross Pay that year as well, which allows game developers to more easily move their games between platforms while accepting payments.[25]

Agapitov returned as CEO in February 2024 following two years away from the company. [11][26] That year, Xsolla and Curine Ventures opened the Xsolla Curine Academy in Kuala Lumpur. The academy offers classes for game developers including project management, game design, and graphic art.[27]

Bloomberg reported in 2024 Aleksandr Agapitov transferred over $100 million from company accounts to personal accounts and back. Following this, there were wrongful termination lawsuits from employees who raised concerns. These cases were either settled or dismissed with prejudice.[28]

References

[edit]
  1. ^ a b Carpenter, Scott (April 18, 2022). "Video Game Junkie Quietly Builds $3 Billion Payments Powerhouse". Bloomberg News. Retrieved June 18, 2024.
  2. ^ a b Takahashi, Dean (February 2, 2022). "Xsolla appoints Konstantin Golubitsky as CEO". GamesBeat. Retrieved June 26, 2024.
  3. ^ Takahashi, Dean (June 6, 2018). "Xsolla opens one-stop shop for game developers to monetize and grow globally". GamesBeat. Retrieved June 25, 2024.
  4. ^ a b c Takahashi, Dean (August 1, 2022). "Xsolla's Pay Station update adds web shops, streamlined payments and a startup accelerator". GamesBeat. Retrieved June 18, 2024.
  5. ^ a b Artemova, Ekaterina (June 8, 2022). "Xsolla liquidates the parent company of the Russian division". Kommersant (in Russian). Retrieved June 18, 2024.
  6. ^ "Farewell 2pay, Greetings to Xsolla" (Press release). Tarzana, CA: PRWeb. October 5, 2010. Archived from the original on January 30, 2012. Retrieved June 27, 2024.
  7. ^ Winchester, Henry (October 24, 2011). "Valve and Xsolla add Steam Wallet support to Russian cash kiosks". PC Gamer. Retrieved June 26, 2024.
  8. ^ a b Bush, Joe (January 30, 2012). "In ZipZap Fashion, Gaming-Payments Market Growing". American Banker. Retrieved June 25, 2024.
  9. ^ Takahashi, Dean (January 26, 2021). "Xsolla launches commerce to take mobile games beyond the app stores". GamesBeat. Retrieved June 25, 2024.
  10. ^ Gach, Ethan (August 6, 2021). "Game Payment Company CEO Sounds Like An Asshole". Kotaku. Retrieved June 25, 2024.
  11. ^ a b Griffiths, Daniel (February 14, 2024). "Leadership reshuffles at Xsolla put the company's founder back in the hot seat". Pocket Gamer. Retrieved June 25, 2024.
  12. ^ Morris, Iwan (October 25, 2022). "Xsolla integrates Alipay support for game monetization across Asia". Pocket Gamer. Retrieved June 18, 2024.
  13. ^ Rees, Lewis (August 11, 2022). "Xsolla partners with Adikteev to accelerate game monetisation". Pocket Gamer. Retrieved June 25, 2024.
  14. ^ Astle, Aaron (April 20, 2023). "1 great night, 22 winners: The Mobile Game Awards reveals 2023's mobile standouts". Pocket Gamer. Retrieved June 25, 2024.
  15. ^ Biswas, Tousif (April 22, 2021). "Xsolla acquires data viz outfit Slemma". Pocket Gamer. Retrieved June 25, 2024.
  16. ^ Rees, Lewis (September 27, 2023). "Xsolla announces acquisition of multiplayer platform AcceleratXR". Pocket Gamer. Retrieved June 25, 2024.
  17. ^ Kerr, Chris (November 3, 2023). "Ukraine calls for boycott of game payment firm Xsolla over Russian operations". Game Developer. Retrieved June 25, 2024.
  18. ^ Takahashi, Dean (November 29, 2023). "Ex-Xsolla exec files whistleblower lawsuit against payment firm over alleged financial crimes". GamesBeat. Retrieved June 25, 2024.
  19. ^ Takahashi, Dean (November 2, 2023). "Xsolla evaluates gaming's future in State of Play report". GamesBeat. Retrieved June 25, 2024.
  20. ^ Rees, Lewis (September 27, 2023). "Xsolla unveils its new payment system Headless Checkout". Pocket Gamer. Retrieved June 26, 2024.
  21. ^ Rees, Lewis (August 10, 2023). "Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights". Pocket Gamer. Retrieved June 26, 2024.
  22. ^ Torres, Destiny (February 27, 2023). "Xsolla Signs Deal with Mastercard". San Fernando Valley business Journal. Retrieved June 25, 2024.
  23. ^ Muhammad, Isa (March 20, 2024). "GameAnalytics and Xsolla team up to simplify direct-to-consumer game sales". Pocket Gamer. Retrieved June 25, 2024.
  24. ^ Takahashi, Dean (March 7, 2024). "Xsolla debuts Xsolla Wallet and takes game payments to Africa". GamesBeat. Retrieved June 25, 2024.
  25. ^ a b Takahashi, Dean (March 6, 2024). "Xsolla unveils crossplay and crosspay strategy for monetizing mobile games". GamesBeat. Retrieved June 25, 2024.
  26. ^ Takahashi, Dean (February 14, 2024). "Xsolla announces leadership changes for the next stage of gaming growth". GamesBeat. Retrieved June 26, 2024.
  27. ^ Takahashi, Dean (April 18, 2024). "Xsolla and Curine Ventures launch academy for game ecosystem in Kuala Lumpur". GamesBeat. Retrieved June 26, 2024.
  28. ^ D'Anastasio, Cecilia; Nicoletti, Leonardo (August 27, 2024). "Xsolla's CEO Spends Like a Billionaire on Back of Company Cash". Bloomberg.com. Retrieved September 5, 2024.
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