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Sweepstakes parlors are most often located in or adjacent to [[strip mall]]s.<ref name=thedaily>{{cite news|last=Kelley|first=Dan|title=Gambling on a Loophole|url=http://www.thedaily.com/page/2012/05/13/051312-biz-sweepstakes-cafes-kelley-1-4/|accessdate=10 January 2013|newspaper=The Daily|date=May 13, 2012}}</ref>{{efn|The website for the promoter SweepsCoach spells it out: "Look for a place near your customers. Lower to middle income spots are great. Strip malls are great. The kinds of businesses you may want to be near include Wal-Mart, check cashing businesses, pawn shops, maybe slightly seedy but still safe."<ref name=SweepsCoach>{{cite web|title=Getting Started: A-Z|url=http://www.sweepstakesmachines.com/sweeptalk/starting-the-business-a-z/|publisher=SweepsCoach|accessdate=9 March 2013}}</ref>}} Computer terminals are set up inside the parlors, where patrons can see if they have won a prize by playing a casino-style game, similar to a [[Slot machine#Video slot machines|video slot machine]]. The decor of the cafes may also include casino-inspired elements and motifs.<ref name=casinonxtdr>{{cite journal|last=Gillette|first=Felix|title=The Casino Next Door|journal=Bloomberg Businessweek|date=April 21, 2011|url=http://www.businessweek.com/magazine/content/11_18/b4226076180073.htm|archive-url=https://web.archive.org/web/20110424141758/http://www.businessweek.com/magazine/content/11_18/b4226076180073.htm|url-status=dead|archive-date=April 24, 2011|accessdate=10 January 2013}}</ref>
Sweepstakes parlors are most often located in or adjacent to [[strip mall]]s.<ref name=thedaily>{{cite news|last=Kelley|first=Dan|title=Gambling on a Loophole|url=http://www.thedaily.com/page/2012/05/13/051312-biz-sweepstakes-cafes-kelley-1-4/|accessdate=10 January 2013|newspaper=The Daily|date=May 13, 2012}}</ref>{{efn|The website for the promoter SweepsCoach spells it out: "Look for a place near your customers. Lower to middle income spots are great. Strip malls are great. The kinds of businesses you may want to be near include Wal-Mart, check cashing businesses, pawn shops, maybe slightly seedy but still safe."<ref name=SweepsCoach>{{cite web|title=Getting Started: A-Z|url=http://www.sweepstakesmachines.com/sweeptalk/starting-the-business-a-z/|publisher=SweepsCoach|accessdate=9 March 2013}}</ref>}} Computer terminals are set up inside the parlors, where patrons can see if they have won a prize by playing a casino-style game, similar to a [[Slot machine#Video slot machines|video slot machine]]. The decor of the cafes may also include casino-inspired elements and motifs.<ref name=casinonxtdr>{{cite journal|last=Gillette|first=Felix|title=The Casino Next Door|journal=Bloomberg Businessweek|date=April 21, 2011|url=http://www.businessweek.com/magazine/content/11_18/b4226076180073.htm|archive-url=https://web.archive.org/web/20110424141758/http://www.businessweek.com/magazine/content/11_18/b4226076180073.htm|url-status=dead|archive-date=April 24, 2011|accessdate=10 January 2013}}</ref>

Former CTO Eric Erazo Maximugs GT is credited with seeing over 200 locations setup and open across the US, and personally built the first 6 rooms in Ca 2011, first 2 in CO 2012 and continues to build in Ca under Cyberstar LLC, explains "Most Owner Operators have this negative and illegal view of the business they are attempting to enter. They black out windows lock the doors as people walk in and out have odd hours from 6 pm to 6 am. They look for a room to rent around 1000-1800 sqft by finding a building owner that does not ask questions usually due to many vacancy. they can secure a month to month lease. This attitude and behavior is what closes most places down quickly Neighbors are the first top complain resulting in them closing due to heavy police presence. Gang involvement eventually someone will want to tax a location for making illegal money in their respected area. None of which needs to happen I have built dozens of stores I went to the city petitioned for a license put up a sign passed flyers had a BBQ cook out in summer offered face painting on Halloween for children and a monthly event or party. I made sure I was the narrator of what the public saw and knew about us rather then allowing their imaginations to.


The software necessary to operate a sweepstakes parlor may be obtained from one of a number of companies; in return for providing the software, a percentage of the profits is typically paid. There are also installation companies that provide assistance in setting up cafes.<ref name=casinonxtdr />
The software necessary to operate a sweepstakes parlor may be obtained from one of a number of companies; in return for providing the software, a percentage of the profits is typically paid. There are also installation companies that provide assistance in setting up cafes.<ref name=casinonxtdr />
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