Hagoromo Bungu: Difference between revisions
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[[Category:Chalk]] |
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Revision as of 22:54, 7 November 2020
 Hagoromo office and factory in Kasugai | |
| Defunct | March 2015 |
|---|---|
Hagoromo Bungu (Template:Lang-ja) was a Japanese office supply and chalk company. It is best known for having produced the Hagoromo Fulltouch Chalk, a brand of blackboard chalk.[1][2][3] Though mainly sold in Japan and South Korea, the chalk won over teachers and mathematicians worldwide with its ease of handling, writing, and erasure. Nonetheless, general decline in chalk sales among other factors led to its shuttering in 2015. The announcement of the company's closing led fans to stockpile its chalk. South Korean company Sejongmall eventually bought the Hagoromo brand and much of the original company's equipment and has manufactured the chalk in South Korea since 2016.[4][5]
History
The company was originally founded in October 1932 as Nihon Chalk Seizosho, in Nagoya.[6][better source needed]
A war in the decade that followed destroyed the factory.[6] Ryuzo Watanabe then re-established it in 1965 as Hagoromo Bungu with the office and factory in the city of Kasugai in Aichi Prefecture.[6]
Success
The company sold over 90 million pieces of chalk a year at its peak in 1990 and held a 30% share of the domestic market, according to Tokyo Shoko Research.[1]
Mathematician Satyan Devadoss wrote in 2010 that the Hagoromo chalk can be called "the Michael Jordan of chalk, the Rolls Royce of chalk".[7] Several other well-known mathematicians and professors, such as Brian Conrad and David Eisenbud, also prefer the product.[2][8]
Closing
In October 2014, company president Takayasu Watanabe released a statement announcing the company would stop chalk production in February 2015 and sales in March 2015.[1][6][9] Watanabe, Ryuzo Watanabe's successor, mentioned reasons for the closure included the fact that "blackboards are no longer the norm in classrooms" and that "the number of students is also on the wane".[6] In a 2015 interview, Watanabe also cited his declining health as a major reason for the closure.[10]
Final months
The announcement to cease business led to the mass buying, hoarding, and reselling of chalk among its fanbase.[2][3][10][11][12][13]
By June 2015, Watanabe reported that production continued for a month longer than originally planned and finally ended on 31 March 2015.[10]
Legacy
Hagoromo sold the three custom-made machines used for making Hagoromo chalk. Umajirushi, a Japanese blackboard manufacturer looking to expand their chalk production, bought one.[10][2] Umajirushi has since launched DC Chalk Deluxe (DCチョークDX).[2][14]
Sejongmall, a retailer in South Korea who previously imported the Hagoromo chalk, bought the other two machines and the rights to the Hagoromo brand and continue to produce the chalk in South Korea.[4] Mathematicians consider it indistinguishable from the original product.[15]
Products
The Hagoromo Fulltouch Chalk product line is what the company is most known for.[1][2] The entire line is marketed as being "dustless".
- Fulltouch Chalk: calcium chalk
- Fulltouch Large Chalk: calcium chalk, 2 cm in diameter and 11.3 cm in length, available in white, red, orange, yellow, green, and blue[16]
- Fulltouch New Poly: gypsum chalk, sometimes known as plaster chalk
- Fulltouch Luminous Color Chalk: gypsum chalk
References
- ^ a b c d Hongo, Jun (20 November 2014). "Chalk Maker Runs Out of Blackboard". WSJ. Retrieved 5 May 2019.
- ^ a b c d e f Zhang, Sarah (15 June 2015). "Why Mathematicians Are Hoarding This Special Type of Japanese Chalk". Gizmodo. Retrieved 5 May 2019.
{{cite web}}: CS1 maint: url-status (link) - ^ a b "Why the demise of a Japanese chalk company is a blow to mathematics". The Independent. 17 June 2015. Retrieved 5 May 2019.
- ^ a b McDonald, Coby (24 October 2019). "The Chalk Market: Where Mathematicians Go to Get the Good Stuff". Cal Alumni Association. Archived from the original on 17 May 2020. Retrieved 31 August 2020.
- ^ "Hagoromo Chalk catalogue" (PDF). Sejongmall. 18 July 2017. Archived from the original (PDF) on 21 June 2019.
- ^ a b c d e 廃業のご案内 [Information on business closure]. Hagoromo Bungu (in Japanese). Archived from the original on 24 October 2014. Retrieved 5 May 2019.
- ^ Devadoss, Satyan (16 September 2010). "Dream Chalk". Mathematics & Statistics department blog. Williams College. Archived from the original on 22 August 2020. Retrieved 31 August 2020.
- ^ The World's Best Mathematicians Are Hoarding Chalk. Great Big Story. 2 May 2019. Retrieved 5 May 2019 – via YouTube.
- ^ 木ノ下, めぐみ (29 June 2015). 「チョークのロールスロイス」…講師ら支えた名門業者が廃業 韓国企業が継承へ ["Rolls Royce of Chalk" ... A prestigious company supported by instructors shuts down]. 産経West (in Japanese). The Sankei News.
- ^ a b c d Watanabe, Takayasu (2 July 2015). "Hagoromo president explains why he closed down his beloved chalk business". Nikkei Asian Review. Retrieved 31 August 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ Pascaud, May (29 June 2015). "Mathematicians mourn the loss of the 'Rolls-Royce of chalk'". Public Radio International. Retrieved 5 May 2019.
- ^ Roberts, Siobhan (21 July 2015). "Chalk and awe: Why professors are going wild over a cult chalk". Macleans.
- ^ "Mathematicians snatch up last boxes of the "Rolls Royce of chalk"". As It Happens. 16 June 2015. CBC.
- ^ "Product - DC Chalk DX". Umajirushi. Retrieved 5 May 2019.
- ^ Gopal, Trisha; Omanoff, Jacqueline; Chung, Evan (22 August 2020). "How a brand of chalk achieved cult status among mathematicians". CNN. Archived from the original on 30 August 2020. Retrieved 31 August 2020.
- ^ Kang, Karen (19 April 2019). "Hagoromo's High Quality Chalks, Still Beloved by Many in this Digital World" (Press release). PRWeb. Retrieved 31 August 2020.