Nothing Special   »   [go: up one dir, main page]

Jump to content

Feastables: Difference between revisions

From Wikipedia, the free encyclopedia
Content deleted Content added
10ploopy10 (talk | contribs)
No edit summary
Tags: Mobile edit Mobile web edit
History: rmv promo
 
(26 intermediate revisions by 17 users not shown)
Line 4: Line 4:
{{advertisement|date=July 2024}}
{{advertisement|date=July 2024}}
{{Infobox company
{{Infobox company
| name = Feastables LLC
| name = Feastables Inc.
| logo = Feastables logo 2023 Upscaled.png
| logo = Feastables logo 2023 Upscaled.png
| logo_size = 300
| logo_size = 300
Line 10: Line 10:
| image =
| image =
| image_size =
| image_size =
| image_caption =
| image_caption =
| trade_name =
| trade_name =
| former_name =
| former_name =
Line 41: Line 41:
| equity =
| equity =
| equity_year =
| equity_year =
| owner = Feastables Inc.<ref>{{Cite web |title=Terms of service |url=https://feastables.com/policies/terms-of-service |access-date=2024-09-23 |website=feastables.com |language=en}}</ref>
| owner = Jimmy Donaldson
| num_employees =
| num_employees =
| num_employees_year =
| num_employees_year =
Line 50: Line 50:


==History==
==History==
[[File:MrBeast 2023 (cropped).jpg|upright|thumb|left|Feastables founder Jimmy Donaldson (MrBeast) in 2023]]
[[File:Feastables Logo 06.2022.svg|thumb|The Feastables logo (2022–2023)]]
[[File:Feastables Logo 06.2022.svg|thumb|The Feastables logo (2022–2023)]]


Line 57: Line 56:
[[File:MrBeast Bar Side Shot.jpg|thumb|The original Feastables Bar (then-known as the MrBeast Bar), prior to the redesign]]
[[File:MrBeast Bar Side Shot.jpg|thumb|The original Feastables Bar (then-known as the MrBeast Bar), prior to the redesign]]


At launch, Feastables offered three flavors of bars, "Original," "Almond," and "[[Quinoa]] Crunch". The launch corresponded with a sweepstakes campaign with over $1&nbsp;million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory in a future video, a reference to ''[[Charlie and the Chocolate Factory]]''.<ref>{{Cite news |last=Marcin |first=Tim |date=January 29, 2022 |title=I tried MrBeast's new chocolate bars. They're pretty good! |work=Mashable |url=https://mashable.com/article/mr-beast-chocolate-bars-review |url-status=live |access-date=February 5, 2022 |archive-url=https://web.archive.org/web/20220205225235/https://mashable.com/article/mr-beast-chocolate-bars-review |archive-date=February 5, 2022}}</ref> The video was released in June 2022, which featured [[Gordon Ramsay]] as a cake judge and a $500,000 cash prize.<ref>{{Cite news |last=Diaz |first=Eric |date=June 9, 2022 |title=Uncanny Replica of Willy Wonka's Chocolate Factory Is Unsettling And Delicious |work=Nerdist |url=https://nerdist.com/article/willy-wonka-chocolate-factory-replica-competition-mrbeast/ |access-date=June 11, 2022 |archive-date=June 10, 2022 |archive-url=https://web.archive.org/web/20220610184236/https://nerdist.com/article/willy-wonka-chocolate-factory-replica-competition-mrbeast/ |url-status=live }}</ref><ref>{{Cite news |last=Cheong |first=Charissa |date=June 6, 2022 |title=MrBeast recreated Willy Wonka's chocolate factory, featuring a toilet made of cake, a dessert contest judged by Gordon Ramsay, and a 'chocolate waterfall' |work=Insider |url=https://www.insider.com/mr-beast-gordon-ramsay-willy-wonkas-factory-youtube-video-2022-6 |access-date=June 11, 2022 |archive-date=October 18, 2023 |archive-url=https://archive.today/20231018102538/https://www.insider.com/mr-beast-gordon-ramsay-willy-wonkas-factory-youtube-video-2022-6 |url-status=live }}</ref> The video contained a series of elimination challenges where the winner won the chocolate factory, and had cameos from [[competitive eaters]] [[Matt Stonie]] and [[Joey Chestnut]].<ref>{{cite web |title=MrBeast releases Willy Wonka's Chocolate Factory video made in Kinston |url=https://www.neusenews.com/index/2022/6/6/mrbeast-releases-willy-wonkas-chocolate-factory-video-made-in-kinston |access-date=June 7, 2022 |website=Neuse News |date=June 7, 2022 |publisher= |archive-date=June 7, 2022 |archive-url=https://web.archive.org/web/20220607092316/https://www.neusenews.com/index/2022/6/6/mrbeast-releases-willy-wonkas-chocolate-factory-video-made-in-kinston |url-status=live }}</ref> On February 2, 2022, Feastables announced partnerships with [[Turtle Beach Corporation]] and [[Roccat]] to provide prizes for the sweepstakes.<ref>{{Cite news |last=Deck |first=Colton |date=February 2, 2022 |title=MrBeast teams up with Turtle Beach and ROCCAT for Feastables launch giveaway |work=Daily Dot |url=https://dotesports.com/hardware/news/mrbeast-teams-up-with-turtle-beach-and-roccat-for-feastables-launch-giveaway |url-status=live |access-date=February 5, 2022 |archive-url=https://web.archive.org/web/20220205225233/https://dotesports.com/hardware/news/mrbeast-teams-up-with-turtle-beach-and-roccat-for-feastables-launch-giveaway |archive-date=February 5, 2022}}</ref><ref>{{Cite web |date=February 2, 2022 |title=Turtle Beach and ROCCAT Team-Up With MrBeast's New Feastables Snack Brand for Epic Gaming Accessory Giveaway |url=https://www.businesswire.com/news/home/20220202005346/en/Turtle-Beach-and-ROCCAT-Team-Up-With-MrBeast%E2%80%99s-New-Feastables-Snack-Brand-for-Epic-Gaming-Accessory-Giveaway |url-status=live |archive-url=https://web.archive.org/web/20220205225230/https://www.businesswire.com/news/home/20220202005346/en/Turtle-Beach-and-ROCCAT-Team-Up-With-MrBeast%E2%80%99s-New-Feastables-Snack-Brand-for-Epic-Gaming-Accessory-Giveaway |archive-date=February 5, 2022 |access-date=February 5, 2022 |publisher=Business Wire}}</ref> Feastables reportedly sold $10&nbsp;million worth of chocolate bars in its first few months of operation.<ref>{{Cite web |last=Perelli |first=Amanda |title=How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars |url=https://www.businessinsider.com/how-youtuber-mrbeast-feastables-uses-giveaways-data-to-sell-chocolate-2022-5 |access-date=2023-01-25 |website=Business Insider |language=en-US |archive-date=January 25, 2023 |archive-url=https://web.archive.org/web/20230125202432/https://www.businessinsider.com/how-youtuber-mrbeast-feastables-uses-giveaways-data-to-sell-chocolate-2022-5 |url-status=live }}</ref>
The launch corresponded with a sweepstakes campaign with over $1&nbsp;million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory in a future MrBeast video, a reference to ''[[Charlie and the Chocolate Factory]]''.<ref>{{Cite news |last=Marcin |first=Tim |date=January 29, 2022 |title=I tried MrBeast's new chocolate bars. They're pretty good! |work=Mashable |url=https://mashable.com/article/mr-beast-chocolate-bars-review |url-status=live |access-date=February 5, 2022 |archive-url=https://web.archive.org/web/20220205225235/https://mashable.com/article/mr-beast-chocolate-bars-review |archive-date=February 5, 2022}}</ref> The video was released in June 2022, which featured [[Gordon Ramsay]] as a cake judge and a $500,000 cash prize.<ref>{{Cite news |last=Diaz |first=Eric |date=June 9, 2022 |title=Uncanny Replica of Willy Wonka's Chocolate Factory Is Unsettling And Delicious |work=Nerdist |url=https://nerdist.com/article/willy-wonka-chocolate-factory-replica-competition-mrbeast/ |access-date=June 11, 2022 |archive-date=June 10, 2022 |archive-url=https://web.archive.org/web/20220610184236/https://nerdist.com/article/willy-wonka-chocolate-factory-replica-competition-mrbeast/ |url-status=live }}</ref><ref>{{Cite news |last=Cheong |first=Charissa |date=June 6, 2022 |title=MrBeast recreated Willy Wonka's chocolate factory, featuring a toilet made of cake, a dessert contest judged by Gordon Ramsay, and a 'chocolate waterfall' |work=Insider |url=https://www.insider.com/mr-beast-gordon-ramsay-willy-wonkas-factory-youtube-video-2022-6 |access-date=June 11, 2022 |archive-date=October 18, 2023 |archive-url=https://archive.today/20231018102538/https://www.insider.com/mr-beast-gordon-ramsay-willy-wonkas-factory-youtube-video-2022-6 |url-status=live }}</ref> The video had cameos from [[competitive eaters]] [[Matt Stonie]] and [[Joey Chestnut]].<ref>{{cite web |title=MrBeast releases Willy Wonka's Chocolate Factory video made in Kinston |url=https://www.neusenews.com/index/2022/6/6/mrbeast-releases-willy-wonkas-chocolate-factory-video-made-in-kinston |access-date=June 7, 2022 |website=Neuse News |date=June 7, 2022 |publisher= |archive-date=June 7, 2022 |archive-url=https://web.archive.org/web/20220607092316/https://www.neusenews.com/index/2022/6/6/mrbeast-releases-willy-wonkas-chocolate-factory-video-made-in-kinston |url-status=live }}</ref> On February 2, 2022, Feastables announced partnerships with [[Turtle Beach Corporation]] and [[Roccat]] to provide prizes for the sweepstakes.<ref>{{Cite news |last=Deck |first=Colton |date=February 2, 2022 |title=MrBeast teams up with Turtle Beach and ROCCAT for Feastables launch giveaway |work=Daily Dot |url=https://dotesports.com/hardware/news/mrbeast-teams-up-with-turtle-beach-and-roccat-for-feastables-launch-giveaway |url-status=live |access-date=February 5, 2022 |archive-url=https://web.archive.org/web/20220205225233/https://dotesports.com/hardware/news/mrbeast-teams-up-with-turtle-beach-and-roccat-for-feastables-launch-giveaway |archive-date=February 5, 2022}}</ref><ref>{{Cite web |date=February 2, 2022 |title=Turtle Beach and ROCCAT Team-Up With MrBeast's New Feastables Snack Brand for Epic Gaming Accessory Giveaway |url=https://www.businesswire.com/news/home/20220202005346/en/Turtle-Beach-and-ROCCAT-Team-Up-With-MrBeast%E2%80%99s-New-Feastables-Snack-Brand-for-Epic-Gaming-Accessory-Giveaway |url-status=live |archive-url=https://web.archive.org/web/20220205225230/https://www.businesswire.com/news/home/20220202005346/en/Turtle-Beach-and-ROCCAT-Team-Up-With-MrBeast%E2%80%99s-New-Feastables-Snack-Brand-for-Epic-Gaming-Accessory-Giveaway |archive-date=February 5, 2022 |access-date=February 5, 2022 |publisher=Business Wire}}</ref> Feastables reportedly sold $10&nbsp;million worth of chocolate bars in its first few months of operation.<ref>{{Cite web |last=Perelli |first=Amanda |title=How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars |url=https://www.businessinsider.com/how-youtuber-mrbeast-feastables-uses-giveaways-data-to-sell-chocolate-2022-5 |access-date=2023-01-25 |website=Business Insider |language=en-US |archive-date=January 25, 2023 |archive-url=https://web.archive.org/web/20230125202432/https://www.businessinsider.com/how-youtuber-mrbeast-feastables-uses-giveaways-data-to-sell-chocolate-2022-5 |url-status=live }}</ref>


On March 3, 2023, Donaldson asked fans on Twitter to "clean up the presentation" of Feastables displays on store shelves. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew criticism and accusations that Feastables was exploiting fans for [[unpaid labor]].<ref>{{Cite web |last=Grisafi |first=Patricia |date=2023-03-07 |title=MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart |url=https://www.dailydot.com/unclick/mrbeast-sparks-debate-feastables-candy-displays-walmart-2/ |access-date=2023-03-25 |website=The Daily Dot |language=en-US |archive-date=March 25, 2023 |archive-url=https://web.archive.org/web/20230325064538/https://www.dailydot.com/unclick/mrbeast-sparks-debate-feastables-candy-displays-walmart-2/ |url-status=live }}</ref><ref>{{Cite web |date=2023-03-06 |title=MrBeast stirs backlash after asking fans to fix Walmart displays for his Feastables chocolate bars |url=https://www.nbcnews.com/news/mrbeast-tweet-walmart-feastables-rcna73546 |access-date=2023-03-25 |website=NBC News |language=en |archive-date=March 25, 2023 |archive-url=https://web.archive.org/web/20230325064547/https://www.nbcnews.com/news/mrbeast-tweet-walmart-feastables-rcna73546 |url-status=live }}</ref>
On March 3, 2023, Donaldson was criticized for asking fans on Twitter to "clean up the presentation" of Feastables displays on store shelves. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew accusations that Donaldson was exploiting fans for [[unpaid labor]].<ref>{{Cite web |last=Grisafi |first=Patricia |date=2023-03-07 |title=MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart |url=https://www.dailydot.com/unclick/mrbeast-sparks-debate-feastables-candy-displays-walmart-2/ |access-date=2023-03-25 |website=The Daily Dot |language=en-US |archive-date=March 25, 2023 |archive-url=https://web.archive.org/web/20230325064538/https://www.dailydot.com/unclick/mrbeast-sparks-debate-feastables-candy-displays-walmart-2/ |url-status=live }}</ref><ref>{{Cite web |date=2023-03-06 |title=MrBeast stirs backlash after asking fans to fix Walmart displays for his Feastables chocolate bars |url=https://www.nbcnews.com/news/mrbeast-tweet-walmart-feastables-rcna73546 |access-date=2023-03-25 |website=NBC News |language=en |archive-date=March 25, 2023 |archive-url=https://web.archive.org/web/20230325064547/https://www.nbcnews.com/news/mrbeast-tweet-walmart-feastables-rcna73546 |url-status=live }}</ref>


Initially available only at [[Walmart]], in May 2023 Feastables became available at other locations.<ref>{{Cite web |date=2023-05-25 |title=Feastables are now on shelves in every 7–11 and Speedway |url=https://www.tubefilter.com/2023/05/25/feastables-are-now-on-shelves-in-every-7-11-and-speedway/ |access-date=2023-06-13 |website=Tubefilter |language=en-US |archive-date=May 25, 2023 |archive-url=https://web.archive.org/web/20230525204101/https://www.tubefilter.com/2023/05/25/feastables-are-now-on-shelves-in-every-7-11-and-speedway/ |url-status=live }}</ref><ref>{{Cite news |first= |date=October 7, 2023 |title=Top 15 Locations to Purchase MrBeast's Feastables Chocolate! |work=MrBeast News |url=https://mrbeastburger.io/top-15-locations-to-purchase-mrbeasts-feastables-chocolate/ |access-date=November 25, 2023}}</ref><ref>{{Cite web |title=Store Locator |url=https://feastables.com/pages/store-locator |access-date=2023-11-25 |website=Feastables |language=en}}</ref> In July 2023, Feastables was launched in the UK.<ref>{{Cite web |title=Secret MrBeast Video |url=https://feastables.com/pages/secret-mrbeast-video |access-date=2023-06-20 |website=feastables.com |language=en |archive-date=June 10, 2023 |archive-url=https://web.archive.org/web/20230610184930/https://feastables.com/pages/secret-mrbeast-video |url-status=live }}</ref> Feastables expanded to Australia and New Zealand in September 2023.<ref>{{Cite web |last=Haque |first=Madhurima |date=September 2023 |title=YouTuber MrBeast's cult chocolate line Feastables is coming to Australia this week |url=https://kitchen.nine.com.au/latest/mr-beast-chocolate-line-feastables-available-australia-woolworths/9e6306ba-029f-48f2-b0cf-4255ff41762c |url-status=live |access-date=2023-10-05 |website=9Honey |archive-date=September 21, 2023 |archive-url=https://web.archive.org/web/20230921140342/https://kitchen.nine.com.au/latest/mr-beast-chocolate-line-feastables-available-australia-woolworths/9e6306ba-029f-48f2-b0cf-4255ff41762c }}</ref><ref>{{Cite web |last=Waiwiri-Smith |first=Lyric |date=September 20, 2023 |title=Kiwi parents freak as YouTuber's chocolate sells out nationwide |url=https://www.stuff.co.nz/life-style/food-drink/300973433/kiwi-parents-freak-as-youtubers-chocolate-sells-out-nationwide |url-status=live |access-date=2023-10-05 |website=[[Stuff (company)|Stuff]] |archive-date=October 2, 2023 |archive-url=https://web.archive.org/web/20231002043830/https://www.stuff.co.nz/life-style/food-drink/300973433/kiwi-parents-freak-as-youtubers-chocolate-sells-out-nationwide }}</ref> In October 2023, Feastables expanded to South Africa.<ref>{{Cite web |date=18 October 2023 |title=Forget Prime, MrBeast's chocolate bars are coming to Makro and Game — for R50 each |url=https://mybroadband.co.za/news/internet/511814-forget-prime-mrbeasts-chocolate-bars-are-coming-to-makro-and-game-for-r50-each.html/amp |access-date=18 October 2023 |website=My Broadband}}</ref><ref>{{Cite web |title=Feastables will be on shelves at Game and Makro |url=https://www.bizcommunity.com/Article/196/162/242911.html |access-date=2023-10-18 |website=Bizcommunity |language=en}}</ref>
On April 7, 2023, Donaldson revealed that Feastables collaborated with [[Karl Jacobs]], a secondary host for MrBeast, to release a line of gummy candy called "Karl Gummies".<ref>{{Cite web |date=2023-04-07 |title=MrBeast drops new Feastables gummies in collaboration with Karl Jacobs |url=https://www.dexerto.com/entertainment/mrbeast-drops-new-feastables-gummies-in-collaboration-with-karl-jacobs-2108057/ |access-date=2023-04-07 |website=Dexerto |language=en-US |archive-date=May 13, 2023 |archive-url=https://web.archive.org/web/20230513002658/https://www.dexerto.com/entertainment/mrbeast-drops-new-feastables-gummies-in-collaboration-with-karl-jacobs-2108057/ |url-status=live }}</ref><ref>{{Cite web |date=2023-04-07 |title=I Sent Karl To The Moon |url=https://www.youtube.com/watch?v=sHdOH5VTkCg |access-date=2023-04-07 |website=YouTube |language=en |archive-date=May 13, 2023 |archive-url=https://web.archive.org/web/20230513003626/https://www.youtube.com/watch?v=sHdOH5VTkCg&gl=US&hl=en |url-status=live }}</ref>

Initially available only at [[Walmart]], in May 2023 Feastables became available at [[7-Eleven]] locations, including [[Speedway (store)|Speedway]] and [[Stripes Convenience Stores|Stripes]] locations.<ref>{{Cite web |date=2023-05-25 |title=Feastables are now on shelves in every 7–11 and Speedway |url=https://www.tubefilter.com/2023/05/25/feastables-are-now-on-shelves-in-every-7-11-and-speedway/ |access-date=2023-06-13 |website=Tubefilter |language=en-US |archive-date=May 25, 2023 |archive-url=https://web.archive.org/web/20230525204101/https://www.tubefilter.com/2023/05/25/feastables-are-now-on-shelves-in-every-7-11-and-speedway/ |url-status=live }}</ref> The other locations are, [[Albertsons]], [[Jewel-Osco]], [[Vons]], [[Carrs-Safeway|Carrs Safeway]], [[Food Lover's Market]], [[United Supermarkets]], [[Randalls]], [[Tom Thumb (grocery store)|Tom Thumb]], [[Haggen (supermarket)|Haggen]], [[Acme Markets|ACME]], [[Star Market]], [[Shaw's and Star Market|Shaw's]], [[Kings Food Markets|Kings]], [[Balducci's]], [[Pavilions (supermarket)|Pavilions]], and [[Target Corporation|Target]].<ref>{{Cite news |first= |date=October 7, 2023 |title=Top 15 Locations to Purchase MrBeast's Feastables Chocolate! |work=MrBeast News |url=https://mrbeastburger.io/top-15-locations-to-purchase-mrbeasts-feastables-chocolate/ |access-date=November 25, 2023}}</ref><ref>{{Cite web |title=Store Locator |url=https://feastables.com/pages/store-locator |access-date=2023-11-25 |website=Feastables |language=en}}</ref> In July 2023, Donaldson announced that Feastables was launched in the UK in every [[Asda]] and [[SPAR (retailer)|SPAR]].<ref>{{Cite web |title=Secret MrBeast Video |url=https://feastables.com/pages/secret-mrbeast-video |access-date=2023-06-20 |website=feastables.com |language=en |archive-date=June 10, 2023 |archive-url=https://web.archive.org/web/20230610184930/https://feastables.com/pages/secret-mrbeast-video |url-status=live }}</ref> Feastables expanded to Australia and New Zealand in September 2023 with the chocolate bars available at [[Woolworths Supermarkets|Woolworths]] and [[Countdown (supermarket)|Countdown]] supermarkets in their respective countries.<ref>{{Cite web |last=Haque |first=Madhurima |date=September 2023 |title=YouTuber MrBeast's cult chocolate line Feastables is coming to Australia this week |url=https://kitchen.nine.com.au/latest/mr-beast-chocolate-line-feastables-available-australia-woolworths/9e6306ba-029f-48f2-b0cf-4255ff41762c |url-status=live |access-date=2023-10-05 |website=9Honey |archive-date=September 21, 2023 |archive-url=https://web.archive.org/web/20230921140342/https://kitchen.nine.com.au/latest/mr-beast-chocolate-line-feastables-available-australia-woolworths/9e6306ba-029f-48f2-b0cf-4255ff41762c }}</ref><ref>{{Cite web |last=Waiwiri-Smith |first=Lyric |date=September 20, 2023 |title=Kiwi parents freak as YouTuber's chocolate sells out nationwide |url=https://www.stuff.co.nz/life-style/food-drink/300973433/kiwi-parents-freak-as-youtubers-chocolate-sells-out-nationwide |url-status=live |access-date=2023-10-05 |website=[[Stuff (company)|Stuff]] |archive-date=October 2, 2023 |archive-url=https://web.archive.org/web/20231002043830/https://www.stuff.co.nz/life-style/food-drink/300973433/kiwi-parents-freak-as-youtubers-chocolate-sells-out-nationwide }}</ref> In October 2023, Feastables expanded to South Africa, with the brand becoming available at Walmart-owned [[Makro]] and [[Massmart|Game]] stores nationwide.<ref>{{Cite web |date=18 October 2023 |title=Forget Prime, MrBeast's chocolate bars are coming to Makro and Game — for R50 each |url=https://mybroadband.co.za/news/internet/511814-forget-prime-mrbeasts-chocolate-bars-are-coming-to-makro-and-game-for-r50-each.html/amp |access-date=18 October 2023 |website=My Broadband}}</ref><ref>{{Cite web |title=Feastables will be on shelves at Game and Makro |url=https://www.bizcommunity.com/Article/196/162/242911.html |access-date=2023-10-18 |website=Bizcommunity |language=en}}</ref>


[[File:Feastables Bar.png|thumb|right|A Feastables Bar after the rebranding]]
[[File:Feastables Bar.png|thumb|right|A Feastables Bar after the rebranding]]


On October 2, 2023, MrBeast announced that Feastables had teamed up with the [[Charlotte Hornets]] to debut a new logo and become their official jersey patch sponsor for the [[2023–24 NBA season]].<ref>{{cite news |last1=Roth |first1=Emma |title=MrBeast is putting his snack brand's logo on NBA jerseys |url=https://www.theverge.com/2023/10/2/23899984/mrbeast-feastables-charlotte-hornets-nba-jersey-logo |work=The Verge |date=2 October 2023 |language=en |access-date=October 14, 2023 |archive-date=October 14, 2023 |archive-url=https://web.archive.org/web/20231014163004/https://www.theverge.com/2023/10/2/23899984/mrbeast-feastables-charlotte-hornets-nba-jersey-logo |url-status=live }}</ref><ref>{{cite web |last1=Fischer |first1=Sara |title=Charlotte Hornets sign MrBeast's "Feastables" as official jersey patch partner |url=https://www.axios.com/2023/10/02/charlotte-hornets-sign-mrbeasts-feastables-as-official-jersey-patch-partner |work=Axios |access-date=14 October 2023 |archive-date=October 15, 2023 |archive-url=https://web.archive.org/web/20231015000438/https://www.axios.com/2023/10/02/charlotte-hornets-sign-mrbeasts-feastables-as-official-jersey-patch-partner |url-status=live }}</ref>
On October 2, 2023, Feastables partnered with the [[Charlotte Hornets]] to debut a new logo and become their official jersey patch sponsor for the [[2023–24 NBA season]].<ref>{{cite news |last1=Roth |first1=Emma |title=MrBeast is putting his snack brand's logo on NBA jerseys |url=https://www.theverge.com/2023/10/2/23899984/mrbeast-feastables-charlotte-hornets-nba-jersey-logo |work=The Verge |date=2 October 2023 |language=en |access-date=October 14, 2023 |archive-date=October 14, 2023 |archive-url=https://web.archive.org/web/20231014163004/https://www.theverge.com/2023/10/2/23899984/mrbeast-feastables-charlotte-hornets-nba-jersey-logo |url-status=live }}</ref><ref>{{cite web |last1=Fischer |first1=Sara |title=Charlotte Hornets sign MrBeast's "Feastables" as official jersey patch partner |url=https://www.axios.com/2023/10/02/charlotte-hornets-sign-mrbeasts-feastables-as-official-jersey-patch-partner |work=Axios |access-date=14 October 2023 |archive-date=October 15, 2023 |archive-url=https://web.archive.org/web/20231015000438/https://www.axios.com/2023/10/02/charlotte-hornets-sign-mrbeasts-feastables-as-official-jersey-patch-partner |url-status=live }}</ref>


In February 2024, the new logo officially started appearing in packages and the recipe of the bar was changed. The name of "MrBeast Bar" was dropped and the "Deez Nutz" bar was renamed to "Peanut Butter" due to a lawsuit by the flavored peanut company "Dee's Nuts".<ref>{{cite news |last=Horetski |first=Dylan |title=MrBeast unveils huge Feastables changes after 'Deez Nutz' copyright dispute |url=https://www.dexerto.com/youtube/mrbeast-unveils-huge-feastables-changes-after-deez-nutz-copyright-dispute-2528243/ |access-date=February 14, 2024 |work=Dexerto |date=February 12, 2024 |language=en}}</ref>
In February 2024, the new logo officially started appearing in packages and the recipe of the bar was changed. The name of "MrBeast Bar" was dropped and the "Deez Nutz" bar was renamed to "Peanut Butter" due to a lawsuit by the flavored peanut company "Dee's Nuts".<ref>{{cite news |last=Horetski |first=Dylan |title=MrBeast unveils huge Feastables changes after 'Deez Nutz' copyright dispute |url=https://www.dexerto.com/youtube/mrbeast-unveils-huge-feastables-changes-after-deez-nutz-copyright-dispute-2528243/ |access-date=February 14, 2024 |work=Dexerto |date=February 12, 2024 |language=en}}</ref>


In April 2024, Feastables expanded in [[Canada]] releasing the rebranded bars in [[Loblaw Companies|Loblaws]] stores across Canada including [[Shoppers Drug Mart|Shoppers]], [[Real Canadian Superstore]], [[Loblaws]], [[Your Independent Grocer]], and many more.<ref>{{Cite web |last=Limited |first=Loblaw Companies |title=Biggest Drop to Hit Canadian Snack Scene Happening at Loblaw |url=https://www.newswire.ca/news-releases/biggest-drop-to-hit-canadian-snack-scene-happening-at-loblaw-815235178.html |access-date=2024-04-14 |website=www.newswire.ca |language=en}}</ref>
In April 2024, Feastables expanded in [[Canada]].<ref>{{Cite web |last=Limited |first=Loblaw Companies |title=Biggest Drop to Hit Canadian Snack Scene Happening at Loblaw |url=https://www.newswire.ca/news-releases/biggest-drop-to-hit-canadian-snack-scene-happening-at-loblaw-815235178.html |access-date=2024-04-14 |website=www.newswire.ca |language=en}}</ref> In May 2024, Feastables was launched in the EU, beginning in [[Denmark]] and the [[Netherlands]].<ref>{{cite web | url=https://nyheder.tv2.dk/samfund/2024-04-29-youtuber-med-250-millioner-foelgere-lancerer-chokolade-i-danmark | title=Youtuber med 250 millioner følgere lancerer chokolade i Danmark - TV 2 | date=April 29, 2024 }}</ref><ref>{{cite web | url=https://finans.dk/erhverv/ECE17042812/mr-beast-paa-vej-med-feastables-i-danmark/ | title=Har 250 mio. Følgere: Nu lancerer han hypet produkt i Danmark | date=April 29, 2024 }}</ref> In September 2024, Feastables expanded in [[Germany]].{{Citation needed|date=October 2024}}

In May 2024, Feastables was launched in EU, starting off in [[Denmark]] and the [[Netherlands]] in the grocery store [[Jumbo (supermarket)|Jumbo]] in the Netherlands, and in 7-Eleven and the grocery stores owned by [[Salling Group]] in Denmark.<ref>{{cite web | url=https://nyheder.tv2.dk/samfund/2024-04-29-youtuber-med-250-millioner-foelgere-lancerer-chokolade-i-danmark | title=Youtuber med 250 millioner følgere lancerer chokolade i Danmark - TV 2 | date=April 29, 2024 }}</ref><ref>{{cite web | url=https://finans.dk/erhverv/ECE17042812/mr-beast-paa-vej-med-feastables-i-danmark/ | title=Har 250 mio. Følgere: Nu lancerer han hypet produkt i Danmark | date=April 29, 2024 }}</ref> That same month, [[Zaxby's]] announced that they would be making a "Mr. Beast Box", which contains a mini Feastables bar, chicken fingers, fries, cheddar bites, Texas toast, Zaxby's signature sauces, and a small fountain drink.<ref>{{Cite web |last=Forbes|first= Ahjané |title= Zaxby's releases the MrBeast box, a collaboration inspired by the content creator |url= https://www.usatoday.com/story/money/food/2024/05/15/zaxbys-mrbeast-box/73690891007/# |access-date=2024-06-02 |website=www.usatoday.com |language=en}}</ref>

In September 2024, Feastables expanded in [[Germany]] and is available to buy in [[Edeka]] and [[Netto Marken-Discount|Netto]] stores across Germany.

==Products==
{{Multiple image
| align = right
| direction = vertical
| total_width = 225
| image1 = Feastables Milk Chocolate Bar.png
| alt1 = A Feastable Milk Chocolate Bar seen from above
| caption1 = A Feastables Milk Chocolate bar
| image2 = Feastables Peanut Butter.png
| alt2 = A Feastables Peanut Butter bar split in half to reveal peanut butter
| image3 = Feastables Milk Crunch.png
| alt3 = A Feastables Milk Crunch chocolate bar split in half to reveal crisp rice
| footer = Feastables Peanut Butter and Milk Crunch flavors
}}

=== Feastables ===
* Milk Chocolate
* Milk Crunch
* Peanut Butter (formerly known as "Deez Nuts")
* Peanut Butter Crunch
* Almonds
* Dark Chocolate
* Dark Chocolate Sea Salt

=== Feastables Snack Bars ===
* Chocolate Chip
* Double Chocolate
* Peanut Butter Chocolate

=== MrBeast Cookies ===
* Chocolate Chip<ref>{{Cite web |last=Hale |first=James |date=2023-05-25 |title=Feastables are now on shelves in every 7-11 and Speedway |url=https://www.tubefilter.com/2023/05/25/feastables-are-now-on-shelves-in-every-7-11-and-speedway/ |access-date=2023-07-01 |website=[[Tubefilter]] |language=en-US |archive-date=May 25, 2023 |archive-url=https://web.archive.org/web/20230525204101/https://www.tubefilter.com/2023/05/25/feastables-are-now-on-shelves-in-every-7-11-and-speedway/ |url-status=live }}</ref>
* Double Chocolate Chip
* Peanut Butter Chocolate Chip<ref>{{Cite web |title=Peanut Butter Chocolate Chip Cookies - 6 Pack |url=https://feastables.com/products/peanut-butter-chocolate-chip-cookies |access-date=2023-07-01 |website=Feastables |language=en |archive-date=July 1, 2023 |archive-url=https://web.archive.org/web/20230701210511/https://feastables.com/products/peanut-butter-chocolate-chip-cookies |url-status=live }}</ref>
* Oatmeal Raisin

=== Karl Gummies ===
{{Multiple image
| align = right
| direction = horizontal
| total_width = 225
| image1 = Karl Gummies top view.jpg
| alt1 = A circular yellow gummy viewed from above
| image2 = Karl Gummies side view.jpg
| alt2 = A circular yellow gummy viewed from the side
| footer_align = center
| footer = Karl Gummies from the top and side
}}

* Sour Green Apple<ref name="Greer-2023" />
* Sour Blue Raspberry<ref name="Greer-2023">{{Cite web |last=Greer |first=Jamie |date=2023-04-10 |title=Fans of YouTube's MrBeast not happy with UK price of new sweets |url=https://www.liverpoolecho.co.uk/whats-on/whats-on-news/youtubes-mrbeasts-feastables-sweets-being-26666838 |access-date=2023-07-01 |website=[[Liverpool Echo]] |language=en |archive-date=October 18, 2023 |archive-url=https://archive.today/20231018102923/https://www.liverpoolecho.co.uk/whats-on/whats-on-news/youtubes-mrbeasts-feastables-sweets-being-26666838 |url-status=live }}</ref>

===Retired products===


==== MrBeast Bars ====
== See also ==
* [[MrBeast Burger]]
* Quinoa Crunch Chocolate, later replaced with Milk Crunch
* [[Lunchly]]
* [[Corpse Husband|Corpse]] Cookies and Creme Chocolate<ref>{{Cite web |last=Gutelle |first=Sam |date=2022-10-11 |title=MrBeast and Corpse Husband have teamed up to launch the latest Feastables chocolate bar |url=https://www.tubefilter.com/2022/10/11/jimmy-donaldson-mrbeast-buy-feastables-chocolate-corpse-husband-bar/ |access-date=2023-07-01 |website=[[Tubefilter]] |language=en-US |archive-date=October 11, 2022 |archive-url=https://web.archive.org/web/20221011184110/https://www.tubefilter.com/2022/10/11/jimmy-donaldson-mrbeast-buy-feastables-chocolate-corpse-husband-bar/ |url-status=live }}</ref>
{{clear}}


== References ==
== References ==

Latest revision as of 00:01, 21 October 2024

Feastables Inc.
Company typePrivate
IndustryFood processing
FoundedJanuary 29, 2022; 2 years ago (2022-01-29)
Founder
Headquarters
United States
Key people
  • Jim Murray (CEO)
Products
OwnerFeastables Inc.[1]
Websitefeastables.com Edit this at Wikidata

Feastables is a chocolate and snack brand created by American YouTuber Jimmy Donaldson, better known as MrBeast. In January 2022, Donaldson announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bar".[2] Feastables chocolate products are manufactured in Peru by Machu Picchu Foods SAC.[3]

History

[edit]
The Feastables logo (2022–2023)

In 2021, Donaldson enlisted Jim Murray, the former president of protein bar company Rxbar, to help him build the Feastables product. Murray later became co-founder and CEO of the company.[4]

The original Feastables Bar (then-known as the MrBeast Bar), prior to the redesign

The launch corresponded with a sweepstakes campaign with over $1 million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory in a future MrBeast video, a reference to Charlie and the Chocolate Factory.[5] The video was released in June 2022, which featured Gordon Ramsay as a cake judge and a $500,000 cash prize.[6][7] The video had cameos from competitive eaters Matt Stonie and Joey Chestnut.[8] On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes.[9][10] Feastables reportedly sold $10 million worth of chocolate bars in its first few months of operation.[11]

On March 3, 2023, Donaldson was criticized for asking fans on Twitter to "clean up the presentation" of Feastables displays on store shelves. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew accusations that Donaldson was exploiting fans for unpaid labor.[12][13]

Initially available only at Walmart, in May 2023 Feastables became available at other locations.[14][15][16] In July 2023, Feastables was launched in the UK.[17] Feastables expanded to Australia and New Zealand in September 2023.[18][19] In October 2023, Feastables expanded to South Africa.[20][21]

A Feastables Bar after the rebranding

On October 2, 2023, Feastables partnered with the Charlotte Hornets to debut a new logo and become their official jersey patch sponsor for the 2023–24 NBA season.[22][23]

In February 2024, the new logo officially started appearing in packages and the recipe of the bar was changed. The name of "MrBeast Bar" was dropped and the "Deez Nutz" bar was renamed to "Peanut Butter" due to a lawsuit by the flavored peanut company "Dee's Nuts".[24]

In April 2024, Feastables expanded in Canada.[25] In May 2024, Feastables was launched in the EU, beginning in Denmark and the Netherlands.[26][27] In September 2024, Feastables expanded in Germany.[citation needed]

See also

[edit]

References

[edit]
  1. ^ "Terms of service". feastables.com. Retrieved September 23, 2024.
  2. ^ "MrBeast Launches Better-For-You Snacking Brand Feastables". AP NEWS. January 29, 2022. Archived from the original on January 29, 2022. Retrieved June 13, 2023.
  3. ^ Duchscher, Reed (June 22, 2023). "Inside MrBeast's $100M Chocolate Factory | YouTube". YouTube. Archived from the original on July 3, 2023.
  4. ^ Perelli, Amanda (May 9, 2022). "How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars". Business Insider. Archived from the original on May 5, 2022. Retrieved July 20, 2023.
  5. ^ Marcin, Tim (January 29, 2022). "I tried MrBeast's new chocolate bars. They're pretty good!". Mashable. Archived from the original on February 5, 2022. Retrieved February 5, 2022.
  6. ^ Diaz, Eric (June 9, 2022). "Uncanny Replica of Willy Wonka's Chocolate Factory Is Unsettling And Delicious". Nerdist. Archived from the original on June 10, 2022. Retrieved June 11, 2022.
  7. ^ Cheong, Charissa (June 6, 2022). "MrBeast recreated Willy Wonka's chocolate factory, featuring a toilet made of cake, a dessert contest judged by Gordon Ramsay, and a 'chocolate waterfall'". Insider. Archived from the original on October 18, 2023. Retrieved June 11, 2022.
  8. ^ "MrBeast releases Willy Wonka's Chocolate Factory video made in Kinston". Neuse News. June 7, 2022. Archived from the original on June 7, 2022. Retrieved June 7, 2022.
  9. ^ Deck, Colton (February 2, 2022). "MrBeast teams up with Turtle Beach and ROCCAT for Feastables launch giveaway". Daily Dot. Archived from the original on February 5, 2022. Retrieved February 5, 2022.
  10. ^ "Turtle Beach and ROCCAT Team-Up With MrBeast's New Feastables Snack Brand for Epic Gaming Accessory Giveaway". Business Wire. February 2, 2022. Archived from the original on February 5, 2022. Retrieved February 5, 2022.
  11. ^ Perelli, Amanda. "How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars". Business Insider. Archived from the original on January 25, 2023. Retrieved January 25, 2023.
  12. ^ Grisafi, Patricia (March 7, 2023). "MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart". The Daily Dot. Archived from the original on March 25, 2023. Retrieved March 25, 2023.
  13. ^ "MrBeast stirs backlash after asking fans to fix Walmart displays for his Feastables chocolate bars". NBC News. March 6, 2023. Archived from the original on March 25, 2023. Retrieved March 25, 2023.
  14. ^ "Feastables are now on shelves in every 7–11 and Speedway". Tubefilter. May 25, 2023. Archived from the original on May 25, 2023. Retrieved June 13, 2023.
  15. ^ "Top 15 Locations to Purchase MrBeast's Feastables Chocolate!". MrBeast News. October 7, 2023. Retrieved November 25, 2023.
  16. ^ "Store Locator". Feastables. Retrieved November 25, 2023.
  17. ^ "Secret MrBeast Video". feastables.com. Archived from the original on June 10, 2023. Retrieved June 20, 2023.
  18. ^ Haque, Madhurima (September 2023). "YouTuber MrBeast's cult chocolate line Feastables is coming to Australia this week". 9Honey. Archived from the original on September 21, 2023. Retrieved October 5, 2023.
  19. ^ Waiwiri-Smith, Lyric (September 20, 2023). "Kiwi parents freak as YouTuber's chocolate sells out nationwide". Stuff. Archived from the original on October 2, 2023. Retrieved October 5, 2023.
  20. ^ "Forget Prime, MrBeast's chocolate bars are coming to Makro and Game — for R50 each". My Broadband. October 18, 2023. Retrieved October 18, 2023.
  21. ^ "Feastables will be on shelves at Game and Makro". Bizcommunity. Retrieved October 18, 2023.
  22. ^ Roth, Emma (October 2, 2023). "MrBeast is putting his snack brand's logo on NBA jerseys". The Verge. Archived from the original on October 14, 2023. Retrieved October 14, 2023.
  23. ^ Fischer, Sara. "Charlotte Hornets sign MrBeast's "Feastables" as official jersey patch partner". Axios. Archived from the original on October 15, 2023. Retrieved October 14, 2023.
  24. ^ Horetski, Dylan (February 12, 2024). "MrBeast unveils huge Feastables changes after 'Deez Nutz' copyright dispute". Dexerto. Retrieved February 14, 2024.
  25. ^ Limited, Loblaw Companies. "Biggest Drop to Hit Canadian Snack Scene Happening at Loblaw". www.newswire.ca. Retrieved April 14, 2024. {{cite web}}: |last= has generic name (help)
  26. ^ "Youtuber med 250 millioner følgere lancerer chokolade i Danmark - TV 2". April 29, 2024.
  27. ^ "Har 250 mio. Følgere: Nu lancerer han hypet produkt i Danmark". April 29, 2024.
[edit]