From the notion that someone is either pregnant or not.
you can't be half pregnant
- (idiomatic) Said of an either-or situation; there are only two available choices.
2011, John Warrillow, Built to Sell: Creating a Business That Can Thrive Without You, Penguin, →ISBN, page 47:Alex, you can't be half pregnant. If you keep doing other work that falls outside of your logo design process, you'll send mixed messages to all of your stakeholders.