Search Results

Marketing Activities in the Early Existence of Mamaia Touristic Resort,
Mariana Jugănaru and Ion Dănuț Jugănaru, in Ovidius University Annals, Economic Sciences Series (2019)
Keywords: marketing activities, tourism, Mamaia resort, Romania

Peculiarities of marketing activities of agro-industrial states,
Vasyl Martynenko and Albina Kunytsia, in Economic Synergy (2022)
Keywords: marketing activities, agricultural marketing, agro-industrial government, branding

Review of Marketing Relevant Real Activity Manipulation,
Anindita Chakravarty, in Customer Needs and Solutions (2023)
Keywords: Real Activity, Marketing Myopia, Marketing Budgets, Intangible Assets

Determinant Factors of the Marketing Activity of Scientific and Research Institutions,
Sojkin Bogdan, in Marketing of Scientific and Research Organizations (2015)
Keywords: marketing, scientific institution, product portfolio, determinants of marketing activities

Networking in SMEs: Evaluating its contribution to marketing activity,
Audrey Gilmore, David Carson and Steve Rocks, in International Business Review (2006)
Keywords: Decision-making Marketing activities Networking Marketing Distribution channel

Changing marketing activities and organizations,
Winn F. Finner, from United States Department of Agriculture, Agricultural Outlook Forum (1967)
Keywords: Marketing

Estimation of the Marketing Activity of Banking Structures,
Nestor Shpak, Ihor Kulyniak, Maryana Gvozd, Yuliya Malynovska and Włodzimierz Sroka, in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (2020)
Keywords: bank marketing activity, integral index, rating of the indicators, banking system, elements of the marketing-mix

Measuring the effectiveness of marketing activities use in relation to company size,
Lucie Sychrová, in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (2013)
Keywords: company size, effectiveness, metrics, marketing, marketing activities, marketing goals

THE PLACE OF MARKETING ACTIVITIES IN THE CRISIS MANAGEMENT SYSTEM,
Mariia Bahorka, Tetiana Ustik and Liudmila Kvasova, in Three Seas Economic Journal (2022)
Keywords: anti-crisis management, anti-crisis marketing, marketing activities, anti-crisis program, marketing strategy

Methodical Approach to Ensuring Effectiveness of Marketing Activity of an Industrial Enterprise,
Strupynska Nataliia V., in Business Inform (2013)
Keywords: effectiveness of marketing activity, measures on ensuring effectiveness, components of effectiveness of marketing activity, industrial enterprise, programme of ensuring effectiveness of marketing activity

Application of the Analysis of Hierarchy Process to Evaluate the Marketing Activities of Commercial Enterprises,
Yevstrat Dmitriy I. and Kushneruk Yuriy I., in The Problems of Economy (2012)
Keywords: analysis of hierarchy, marketing activities, trading enterprise

Multidimensional Aspects of Final Purchasers’ Marketing Activity in the Conditions of Dynamic Market Changes,
Baruk Agnieszka Izabela, in Folia Oeconomica Stetinensia (2020)
Keywords: forms of marketing activity, final purchaser, market changes

Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective,
Brendan James Keegan, Denis Dennehy and Peter Naudé, in Information Systems Frontiers (2024)
Keywords: Artificial Intelligence, Activity Theory, B2B Marketing

Formation of the Cycle of Business Processes of Management of Marketing Activity of a Transport Enterprise,
Horielov Dmytro O. and Lavrova Yuliia V., in Business Inform (2014)
Keywords: management, marketing activity, transportation service, business process

QR-technologies in Marketing Communication Activity of Trading Companies,
Dubovyk Tetyana V., in Business Inform (2013)
Keywords: QR-technology, QR-code, trading company, Internet, marketing communication activity

The Specifics of the Sport Product and Their Implications within the Marketing Activity,
Mihaela Constantinescu, in International Journal of Economic Practices and Theories (2011)
Keywords: Sport product, marketing activity, sport consumer behavior, social integration, competition

Marketing Activities of Local Food Producers in E-Commerce,
Grzegorz Szymański, in Sustainability (2021)
Keywords: e-commerce; marketing activities; food producers; local food

Conditions and Directions of Marketing Activities in Polish Research Institutes,
Maślanka Marlena Elżbieta, in Marketing of Scientific and Research Organizations (2019)
Keywords: globalization, restructuring, R&D activity, marketing, research institutes

International Configuration and Coordination of Marketing Activities,
Stefan Schmid, Ulrike Mayrhofer and Philipp Grosche, from HAL (2013)
Keywords: automotive industry,Value chain,international configuration,international coordination,marketing activities,automotive industry.

Configuration and coordination of international marketing activities,
Stefan Schmid, Philipp Grosche and Ulrike Mayrhofer, from HAL (2016)
Keywords: International value chain,international configuration,international coordination,international marketing activities,automotive industry.

Configuration and coordination of international marketing activities,
Stefan Schmid, Philipp Grosche and Ulrike Mayrhofer, in International Business Review (2016)
Keywords: International value chain; International configuration; International coordination; International marketing activities; Automotive industry;

ANALYSIS AND UNDERSTANDING OF KEY MARKETING CONCEPTS MARKETING ACTIVITIES ORGANIZED WITHIN THE FOOTWEAR INDUSTRY COMPANIES,
Carmen Adina PaÅŸtiu, in Annales Universitatis Apulensis Series Oeconomica (2011)
Keywords: : business to business, marketing activities, marketing analysis manager mentality

Formation of the integrated system of the marketing information as the tool of perfection of marketing activity of innovative high school,
D. Bogdanov, in Review of Applied Socio-Economic Research (2014)
Keywords: the integrated system, marketing activity, innovative high school, the marketing information

Activity Analysis: An Agricultural Marketing Tool,
Charles E. French, from Purdue University, Department of Agricultural Economics (1962)
Keywords: Marketing

ANALYSIS OF MARKETING TOOLS AND ACTIVITIES WITHIN EDUCATIONAL SERVICES ORGANIZATIONS, IN ORDER TO INCREASE THEIR EFFICIENCY,
Barbu Andreea Mihaela, in Annals of Faculty of Economics (2012)
Keywords: educational services, marketing tools, marketing activities, marketing mix, efficiency

Marketing,
Panagiotis Ballas, from Palgrave Macmillan (2011)
Keywords: Corporate Social Responsibility, Marketing Strategy, Corporate Social Responsibility Activity, Marketing Activity, Marketing Campaign

The Wheat-marketing Activity in Pakistan,
Peter A. Cornelisse and Syed Nawab Haider Naqvi, from Pakistan Institute of Development Economics (1987)
Keywords: wheat marketing

??????????? ? ???????? ????????????? ?????????? // Peculiarities and problems of regional marketing,
Artem Kolomytsev, in The Russian Academic Journal (2013)
Keywords: ??????; ???????????? ?????????; ????????????? ????????????; ????????????? ?????????; region; regional marketing; marketing activities; marketing structure

Financing strategically: The moderation effect of marketing activities on the bifurcated relationship between debt level and firm valuation of small and medium enterprises,
Sang-Joon Kim, John Bae and Hannah Oh, in The North American Journal of Economics and Finance (2019)
Keywords: Debt; Firm value; Marketing activities; Signal;

IMPACT OF LOGISTICS ACTIVITIES FOR IMPROVING MARKETING PERFORMANCE VIA BAYESIAN QUANTILE REGRESSION: AN ANALYTICAL STUDY IN OMNNEA TELECOM IRAQ,
Zaki Muhammad Abbas Bhaya, Fadel Hamid Hadi Alhusseini, Cristian Silviu Banacu and Basim Abbas Kraidy Jassmy, in Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE (2017)
Keywords: logistics activities, marketing performance, quantile regression model

The Effects of Marketing Related Activities on Brand Equity through Facebook,
Shahzad Khan Durrani, Shakeel Khan, Muhammad Hashim Khan and Muhammad Ishtiaq, in Journal of Business and Social Review in Emerging Economies (2021)
Keywords: Brand equity, Facebook, Marketing related Activities, Brand Engagement

SNS marketing activities as a sustainable competitive advantage and traditional market equity,
Huanzhang Wang, Eunju Ko, Arch Woodside and Jihye Yu, in Journal of Business Research (2021)
Keywords: SNS marketing activities; Traditional market; Customer equity; Loyalty; Repurchase;

The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness,
Elvin Sheak and Sham Abdulrazak, in Tržište/Market (2023)
Keywords: social media marketing activities, TikTok, brand awareness, entertainment,

Strategic Control of Marketing Activities Using the ABC System,
Noboru Ogura, from World Scientific Publishing Co. Pte. Ltd. (2000)
Keywords: Strategic Cost Management, New Product Development, Manufacturing Activities, Marketing Strategy, Human Factors, Budgetary Control System,

Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing,
Jikun Huang, Yunhua Wu, Zhijian Yang, Scott Rozelle, Jacinto Fabiosa and Fengxia Dong, in China Economic Review (2012)
Keywords: Marketing activity; Dairy farmers; Marketing channel; Greater Beijing;

The Area Of Research In The Vision Of Modern Marketing,
Iacob Catoiu and Diana Ioncica, in Knowledge Horizons - Economics (2017)
Keywords: Marketing Research, Marketing Techniques, Marketing Activities, Modern Marketing, Marketing Tools

Redesigning marketing to fit a different marketplace,
Don E. Schultz, from Palgrave Macmillan (2003)
Keywords: Marketing Activity, Marketing System, Marketing Organization, Traditional Marketing, Marketing Firm

BARRIERS TO MARKETING ACTIVITIES CONDUCTED BY THE COMMUNES IN POLAND,
Agnieszka Wojewódzka-Wiewiórska, in Roczniki (Annals) (2015)
Keywords: Marketing

Effectiveness of Marketing Activities in Attracting Students from Lublin Universities,
Pawel Gajewski, Anna Szymczak and Donata Langa, from ToKnowPress (2017)
Keywords: marketing activities, marketing tools, information channels, recruiting students, educational offer, university, choice of studies

Integrated tool development for managing a marketing activity of a trading enterprise in a competitive market,
Shapran Evgeniy, Sergienko Olena, Gaponenko Olga and Shapran Olena, in Technology audit and production reserves (2019)
Keywords: marketing activity; marketing policy; internal and external environment; market segment; management strategy

Concept of Marketing,
Gabriel Steinhardt, from Springer (2017)
Keywords: Brand Equity, Marketing Activity, Target Market, Marketing Communication, Product Marketing

COMPREHENSIVE ANALYTICAL ASSESSMENT OF MARKETING ACTIVITIES OF ENTERPRISES AS A BASIS FOR MAKING ANTI-CRISIS MANAGEMENT DECISIONS,
Mariia Bahorka, Liudmila Kvasova and Inna Abramovych, in Green, Blue & Digital Economy Journal (2023)
Keywords: crisis, marketing activity, marketing management, anti-crisis management, business environment, economic efficiency, marketing solutions

Approach to Risks of Marketing Activity,
Dan Nastase, in Romanian Statistical Review Supplement (2012)
Keywords: risk, certainty, uncertainty, business, marketing, management, economics, anticipation information

Does Marketing Activity Contribute to a Society’s Well-Being? The Role of Economic Efficiency,
M. Sirgy, Grace Yu, Dong-Jin Lee, Shuqin Wei and Ming-Wei Huang, in Journal of Business Ethics (2012)
Keywords: Societal well-being, Quality of life, Marketing activity, Economic efficiency, Marketing and quality of life, Marketing well-being, Marketing systems,

PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY,
Petrescu Eva-Cristina and Nicolae Pop, in Annals of Faculty of Economics (2009)
Keywords: holistic marketing in insurance, relationship marketing, integrated marketing, internal marketing, social responsibility marketing, international marketing, trust, customer loyalty, crisis

MARKETING ACTIVITY IN ROMANIAN MICROCREDIT ORGANIZATIONS,
Savescu Roxana Florenta, in Annals of Faculty of Economics (2012)
Keywords: marketing, microfinance, microcredit organizations, marketing mix, market

COLLABORATION BETWEEN MANUFACTURERS AND RETAIL STORES THROUGH TRADE MARKETING AND SALES PROMOTION ACTIVITIES,
Mirjana Nedovic Cabarkapa, Darija Ivankovic and Vlasta Sibalic, in Business Logistics in Modern Management (2012)
Keywords: manufacturer and retail store,sales promotion activities, trade marketing

Prioritizing Effectiveness Indicators of Inventive Activity and Its Informational and Marketing Support,
Georgy M. Mishulin and Ekaterina D. Eremenko, in Science Governance and Scientometrics Journal (2023)
Keywords: Intellectual property object, commercialization, intellectual property market, effectiveness of inventive activity, priorities, information and marketing support, effectiveness indicators

The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry,
Cho-I Park and Young Namkung, in Sustainability (2022)
Keywords: Instagram marketing activity; customer-based brand equity; brand love; re-usage intention; coffee industry

METHODICAL SUPPORT OF IMPROVING THE ORGANIZATION OF MARKETING ACTIVITY OF THE COAL-MINING ENTERPRISES OF UKRAINE,
Yuliia Zaloznova and Nataliia Trushkina, in Baltic Journal of Economic Studies (2017)
Keywords: coal mining enterprise, marketing activity, management, instability of demand, contractual relationships, consumers, syndicate, information support

Neuromarketing Research and its Application in Marketing Activities. Some Examples,
Beata Tarczydło, in International Conference on Marketing and Business Development Journal (2017)
Keywords: neuromarketing research for marketing activities, methods of neuromarketing research, Polish market of neuromarketing research, examples.

Proposals on the Quality Assessment of Efficiency of Marketing Activity of an Industrial Enterprise,
Strupynska Nataliia V., in Business Inform (2013)
Keywords: efficiency of marketing activity, integral indicator, theory of fuzzy sets, membership functions, clear and unclear conditions of membership

Sustainable marketing activities of traditional fashion market and brand loyalty,
Jaesuk Jung, Sang Jin Kim and Kyung Hoon Kim, in Journal of Business Research (2020)
Keywords: Traditional fashion market; CSR; Sustainable marketing activity; Brand image; Customer loyalty;

Research of marketing activity of agrarian enterprises in the context of development of innovation processes,
Spasskiy Gabriel and Tarasiuk Andrey, in Technology audit and production reserves, 4(48) 2019 (2019)
Keywords: innovation process management; innovation marketing; agricultural enterprises; No-till technology; factors of influence on innovative activity

CONTEMPORARY DEVELOPMENTS OF THE MARKETING ORIENTATION AND ACTIVITY,
Ileana (BĂDULESCU) Anastase and Cornel Grigoruț, in SEA - Practical Application of Science (2016)
Keywords: Strategy, Goal, Outlook, Marketing

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience,
Ardy Wibowo, Shih-Chih Chen, Uraiporn Wiangin, Yin Ma and Athapol Ruangkanjanases, in Sustainability (2020)
Keywords: social media; social media marketing activity; customer experience; relationship quality; customer behaviors

Value-Marketing Model,
Gabriel Steinhardt, from Springer (2010)
Keywords: Competitive Advantage, Marketing Activity, Target Market, Marketing Communication, Product Marketing

A Study on Marketing Activities of Wholesalers at the Agricultural Quasi-Wholesale Market in Korea,
Gillhaeng Huh, in Journal of Rural Development/Nongchon-Gyeongje (2001)
Keywords: Marketing

Export Marketing Strategies: An Analysis of Firm Activity in Eggs, Cereals, and Apple Juice,
Nalini Mahalingam and Lee F. Schrader, from Regional Research Project NC-194: Organization and Performance of World Food Systems (1993)
Keywords: Marketing

The impact of social media marketing activities on green consumption intention: evidence from emerging countries,
Osama Wagdi, Amal Seddik Afify and Atef Fathi Habib, in Entrepreneurship and Sustainability Issues (2022)
Keywords: social media, marketing activities, green marketing, consumption intention, emerging countries, environmental issues

Marketing Activities in the Area of Micronization Services,
Sołtysik Barbara, Pyśniak Weronika and Pysz Marzena, in Marketing of Scientific and Research Organizations (2016)
Keywords: marketing, services, marketing research, customer satisfaction survey, market research

International Marketing,
Dirk Morschett, Hanna Schramm-Klein and Joachim Zentes, from Springer (2015)
Keywords: Marketing Strategy, Chain Activity, International Marketing, Country Market, Local Requirement

Information Technologies In Transformation Of Marketing Activity,
Nina Ilarionova, in Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015) (2011)
Keywords: information technologies, marketing philosophy, marketing research, segmentation, consumer behaviour, marketing mix

The Importance of Marketing Mix in the Development of the Pension "The Garden Resort",
Violeta-Andreea Andreiana, Georgiana-Daniela Badicu and Dorin Iancu, in HOLISTICA Journal of Business and Public Administration (2016)
Keywords: hostel, marketing, marketing mix, tourism, tourist activity

Mediating Effect of Brand Trust in the Relationship between Marketing Activities and Purchase Intention among the Malaysian Made Car Owners: A Pls-Sem Approach,
Amirulfakhri Hazuki*, Mohd Hanafi Azman Ong and Zamalia Mahmud, in The Journal of Social Sciences Research (2018)
Keywords: Marketing activities; Purchase intention; Brand trust; Mediating variable.

Marketing in Sustainability Aspect as a New Culture of Marketing Activity of Companies,
Trojanowski Tomasz, in Journal of Intercultural Management (2014)
Keywords: sustainability marketing, sustainable marketing, enterprise

The process of marketing management – between the management marketing activities and the operational marketing,
Luminita Zait, in Studies and Scientific Researches. Economics Edition (2009)
Keywords: marketing management, analysis, planning, implementing, controlling.

Approaches in complex evaluation of the marketing activities results,
Mihaela Grosman, in The Journal of Accounting and Management (2012)
Keywords: marketing, innovation

Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa,
Emetia Swart and Flip Schutte, in International Review of Management and Marketing (2024)
Keywords: Consumer Behaviour, Marketing Activities, Media Activities, PHEI

Marketing,
Linda M. Orr and Dave J. Orr, from Springer (2014)
Keywords: Market Research, Marketing Activity, Business Intelligence, Brand Loyalty, Product Development Process

Competing Model of Event Marketing Activities,
Shwu-Ing Wu, in International Journal of Marketing Studies (2016)
Keywords: event marketing, regional image, physical environment, experiential value

ORGANISATION OF MARKETING ACTIVITIES IN AGRICULTURAL ENTERPRISES,
Inna Tomashuk, Olena Dzhedzhula and Olena Koval, in Baltic Journal of Economic Studies (2024)
Keywords: marketing, strategy, agricultural enterprises, management, needs, consumers, technologies, potential, planning

Marketing and Relationship Management,
Stephan Kaiser and Max Josef Ringlstetter, from Springer (2011)
Keywords: Procurement Decision, Professional Service, Marketing Activity, Relationship Marketing, Business Relation

Value-Marketing Model,
Gabriel Steinhardt, from Springer (2017)
Keywords: Competitive Advantage, Marketing Activity, Target Market, Product Marketing, Foundational Knowledge

Marketing in Subsistence Marketplaces,
Madhu Viswanathan, Srinivas Sridharan and Robin Ritchie, from Palgrave Macmillan (2008)
Keywords: Social Capital, Market Research, Marketing Strategy, Marketing Activity, Develop Market

Marketing,
Anthony E. Gallo and Charles Handy, in Food Review/ National Food Review (1978)
Keywords: Marketing

Marketing,
Gerald Grinnell, in Food Review/ National Food Review (1978)
Keywords: Marketing

Marketing,
John Grace, from Caribbean Food Crops Society (1967)
Keywords: Marketing

Marketing,
Jean-François Notebaert and Bertrand Belvaux, from HAL (2024)
Keywords: Marketing

Enterprise communication policy indicators analysis as a part of marketing audit,
Kitchenko Olena and Kuchina Svitlana, in Technology audit and production reserves, 3(47) 2019 (2019)
Keywords: marketing communication policy; enterprise communication efficiency; marketing audit; marketing activity

The Importance of Marketing Activities during the Economic Crisis,
Isachi Silvia Elena and Chi?iga Georgiana, in Ovidius University Annals, Economic Sciences Series (2013)
Keywords: marketing strategy, economic crisis, online marketing, customer direct marketing.

Planning Marketing Activity during Periods of Crisis,
Iordache Maria Carmen and Ciochina Iuliana, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: crisis, crisis marketing, planning, cause related marketing

Specifics and Features of Outsourcing Marketing Communications Activity,
Grzegorz Hajduk, in Central European Business Review (2016)
Keywords: Marketing communications, outsourcing, brand, marketing, strategy

Criteria of Effective Marketing: Analysis of Corporate Marketing Activities in Hungary,
Szabolcs Nagy, in EconStor Open Access Articles and Book Chapters (2015)
Keywords: marketing, practice, research, Hungary

Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption,
Ahmed Rageh Ismail, Bang Nguyen and T.C. Melewar, in International Journal of Internet Marketing and Advertising (2018)
Keywords: perceived social media marketing activities; brand loyalty; brand consciousness; value consciousness; materialism and conspicuous consumption.

Impact of social media marketing activities on brand equity and brand commitment in the leather industry,
Hossein Bodaghi Khajeh Nobar, Homa Kavoosi Kalejahi and Reza Rostamzadeh, in International Journal of Business Excellence (2020)
Keywords: social media marketing activities; SMMAs brand awareness; brand image; brand commitment; leather industry.

Franchisee's marketing activity and two royalty structures:margin-based royalty versus sales-based royalty,
DongJoon Lee, YongHoon Choi and SangHeon Han, in Economics Bulletin (2012)
Keywords: Sales-based Royalty, Margin-based Royalty, Market Size, Franchisee's Marketing Activity, Double Marginalization

The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction,
Mohammad Zia Mohseni and Saeed Jafari Titkanloo, in International Journal of Internet Marketing and Advertising (2022)
Keywords: social media marketing activities; SMMA; brand identity; perceived value; satisfaction; higher education.

Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity,
Ling Peng, Ifraz Adeel, Arslan Ayub and Zeeshan Rasool, in SAGE Open (2024)
Keywords: social media marketing activities; brand image; brand equity; word of mouth; associative network memory theory; luxury brands

Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis,
Zobi Khan, Yongzhong Yang, Mohsin Shafi and Ruo Yang, in Sustainability (2019)
Keywords: sustainable apparel brands; social media marketing activities; brand equity; customer response; price premium; customer loyalty