Search Results

Brand Extension in Practice,
Jean-Noël Kapferer, from HAL (2000)
Keywords: Brand Extension

How global are global brands ?,
Jean-Noël Kapferer, from HAL (1992)
Keywords: global brands

Marketing Inspired Branding,
Alexander Goslar, from University Library of Munich, Germany (2016)
Keywords: Marketing, Branding

Purpose is at the core of branding,
Bård Annweiler, in Journal of Brand Strategy (2018)
Keywords: purpose, branding, brand building, corporate branding, employer branding, ‘Point of purpose’

Mediating Role of Brand Trust and Brand Affection on Relationship between Brand Experience and Brand Loyalty: A Study of the Automobile Users in Pakistan,
Asif Iqbal, Raheel Farooqi, Asim Mubashir, Muhammad Sufyan and Muhammad Ibrahim Khan, in Journal of Education and Social Studies (2023)
Keywords: Brand experience, Brand trust, Brand affection, Brand loyalty

How to improve brand image: The role of customer attitude, brand familiarity, brand awareness, and brand extension,
Yazid Yazid and Helmidhia Kawiryan, in Asian Management and Business Review (2023)
Keywords: Customer attitude, Brand familiarity, Brand awareness, Brand extension, Brand image

The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan,
Anber Abraheem Shlash Mohammad, in International Journal of Academic Research in Accounting, Finance and Management Sciences (2017)
Keywords: Brand experience, brand equity, corporate branding, brand loyalty

The mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty,
Nguyen Ngoc Dan Thanh, Nguyen Duc Thanh, Le Thi Thanh Thuy, Do Minh Thuy, Nguyen Thi Thanh Thao and Tong Nguyen Phuong Thanh, in HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION (2020)
Keywords: Brand credibility, self-brand connection, brand identity, brand loyalty.

Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa,
Richard Chinomona, in African Journal of Economic and Management Studies (2016)
Keywords: South Africa, Brand communication, Brand trust, Brand image, Brand loyalty

The effect of brand trust, brand satisfaction and customer value on consumers' brand loyalty: in the context of Azerbaijan and foreign brands,
Kamilov Hikmat, in Annals of Spiru Haret University, Economic Series (2021)
Keywords: brand loyalty; brand trust; customer value; brand satisfaction; brand preference

Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality,
Gopal Das, James Agarwal, Naresh K. Malhotra and Geetika Varshneya, in Journal of Business Research (2019)
Keywords: Perceived brand ethicality; Customer brand experience; Brand passion; Brand commitment;

Global Branding and Communication,
Bodo B. Schlegelmilch, from Springer (2016)
Keywords: Brand Equity, Brand Image, Brand Personality, Personal Selling, Parent Brand

Measuring the value of the corporate brand,
Don E. Schultz, from Palgrave Macmillan (2001)
Keywords: Brand Equity, Product Brand, Brand Awareness, Tangible Asset, Corporate Brand

City and Destination Branding,
Teemu Moilanen and Seppo Rainisto, from Palgrave Macmillan (2009)
Keywords: Brand Image, Tourism Destination, Corporate Branding, Brand Management, Brand Identity

The New Brand Reality,
Michael Beverland, from Palgrave Macmillan (2009)
Keywords: Brand Manager, Luxury Brand, Brand Love, Coffee House, Brand Authenticity

What’s a Champion Brand?,
Ian P. Buckingham, from Palgrave Macmillan (2011)
Keywords: Brand Equity, Corporate Brand, Employee Engagement, Brand Management, Great Brand

Anti-brand communication,
Michel Chevalier and Gérald Mazzalovo, from Palgrave Macmillan (2004)
Keywords: Anorexia Nervosa, Brand Manager, Brand Communication, Luxury Brand, Fashion Brand

Asian Brand Strategy,
Martin Roll, from Palgrave Macmillan (2006)
Keywords: Brand Equity, Brand Image, Asian Company, Brand Position, Brand Personality

Celebrity Branding in Asia,
Martin Roll, from Palgrave Macmillan (2015)
Keywords: Brand Awareness, Brand Communication, Luxury Brand, Celebrity Endorsement, Global Brand

The Growth of Continental African Brands,
Nicholas J. W. Kühne, from Palgrave Macmillan (2015)
Keywords: Banking Sector, Luxury Brand, Fashion Brand, Local Brand, International Brand

Branding — the Retailer’s Viewpoint,
Terry Leahy, from Palgrave Macmillan (1987)
Keywords: Store Brand, Brand Manager, Brand Strategy, Brand Strength, Profitable Growth

Branding — the Retailer’s Viewpoint,
Terry Leahy, from Palgrave Macmillan (1992)
Keywords: Store Brand, Brand Strategy, Brand Strength, Profitable Growth, International Brand

The Future of Trademarks and Branding,
Tom Blackett, from Palgrave Macmillan (1998)
Keywords: Private Label, Brand Personality, Brand Extension, Brand Management, International Brand

Brand Design for Digital Viewing,
Herbert Meyers and Richard Gerstman, from Palgrave Macmillan (2001)
Keywords: Brand Equity, Tangible Asset, Brand Relationship, Great Brand, Brand Experience

Rethinking the Measurement of Place Brands,
Sebastian Zenker and Erik Braun, from Springer (2015)
Keywords: Target Group, Brand Equity, Brand Image, Brand Personality, Brand Awareness

Branding Ghana,
Eunice Ofori, from University Library of Munich, Germany (2009)
Keywords: Ghana; country branding; tourism

Brand deletion,
Purvi Shah, Debra A. Laverie and Donna F. Davis, in Journal of Brand Strategy (2017)
Keywords: brand deletion, brand portfolio management, grounded theory, kill the brand, product deletion, attributes of brand deletion

BRANDING IN SMALL BUSINESS,
Catalin Mihail Barbu, Radu Florin Ogarca and Mihai Razvan Constantin Barbu, in Management and Marketing Journal (2010)
Keywords: branding, small business, brand strategy

Romanian Tourism Branding Model,
Ștefan Maria-Cristina, Ionescu Luiza and Andreiana Violeta-Andreea, in Valahian Journal of Economic Studies (2024)
Keywords: tourism, branding, Romanian branding, model

Branding Trends 2020,
Armand Faganel and Aleksander Janes, from University of Primorska, Faculty of Management Koper (2015)
Keywords: marketing, brands, branding, trends, forecast

Analyzing the Brand Personality of Athens,
Pinelopi Athanasopoulou, Apostolos N. Giovanis and Spyros Binioris, from Springer (2020)
Keywords: Brand personality, Tourism, Destination branding

Beyond Marketing:The brand Story,
Alexandra Craciun, in Manager Journal (2010)
Keywords: branding, story, communication strategy, brand identity, type of brands, brand attributes, brand coverage, multi-sensorial branding, marketing.

20 Years of Research on Media Brands and Media Branding,
Isabelle Krebs and Gabriele Siegert, from Springer (2015)
Keywords: Media brands, Media branding, Brand management, Brand strategy, Brand perception, Brand image, Brand equity, Literature review, Meta-analysis

My brand identity lies in the brand name: personified suggestive brand names,
Selcan Kara, Kunter Gunasti and William T. Ross, in Journal of Brand Management (2020)
Keywords: Suggestive brand name, Personified brand, Brand connection, Experiments, Identity-related brand consumption, Brand name

Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty,
Dhananjay Bapat and Jayanthi Thanigan, in Global Business Review (2016)
Keywords: Brand experience; brand evaluation; brand loyalty; emotional brand experience; cognitive brand experience

Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women,
Dheeraj Nim, Shamily Jaggi and Gursimranjit Singh, in International Journal of Internet Marketing and Advertising (2022)
Keywords: branding; brand love; brand trust; brand experience; brand loyalty; brand satisfaction; jewellery; mediation; structural equation modelling; SEM; SMART PLS; women.

Co-Branding and Brand Loyalty: Higher Education Institutions Perspective,
Barbara Mroz-Gorgon, Roman Kozel and Mateusz Grzesiak, from ToKnowPress (2018)
Keywords: co-branding, brand, universities, brand loyalty

THE POLITICS OF IMAGE AND NATION BRANDING IN POST-COMMUNIST COUNTRIES. BRANDING POLICIES IN ROMANIA,
Cristina Patrascu, in Public Administration and Reginal Studies (2014)
Keywords: media, branding, nation-brand/branding, national identity

GENERAL ISSUES CONSIDERING BRAND EQUITY WITHIN THE NATION BRANDING PROCESS,
Cotârlea Denisa and Morar Doriana, in Management Strategies Journal (2014)
Keywords: nation branding, brand capital, brand equity

Experience-centric branding: challenges and advancing a new mantra for corporate brand governance,
Bill Merrilees, in Journal of Brand Management (2017)
Keywords: brand experience, on-brand experience, brand governance

Country branding as a special type of place branding – An overview of the related terminology,
Papp-Váry à rpád, from Óbuda University, Keleti Faculty of Business and Management (2019)
Keywords: country branding, nation branding, place branding

Spillover effects of ingredient branded strategies on brand choice: A field study,
Vanitha Swaminathan, Srinivas Reddy and Sara Dommer, in Marketing Letters (2012)
Keywords: Ingredient branding, Cobranding, Brand commitment, Brand loyalty,

Traditional Brands vs. Born-Digital Brands: The Case of the Fashion Industry,
Liliana Ribeiro and Amanda Maués, from Springer (2023)
Keywords: Branding, digital, Born-digital Brands, Brand communities

Branding from Within: Internal Brand Management in the Public Sector,
Ulrika Leijerholt, from Springer (2021)
Keywords: Internal branding, Brand management, Strategic branding, Employees

Brand vote as component of brands system of the national economy,
Galina Studinska, in University Economic Bulletin (2019)
Keywords: brand form, branding object, brand of voice, brand-voice, national brand of the country

Antecedents of consumer-brand identification in terms of belonging brands,
Büyükdağ, Naci and Olgun Kitapci, in Journal of Retailing and Consumer Services (2021)
Keywords: Consumer-brand identification; Brand self-congruity; Brand-lifestyle congruence; Brand identity; Memorable brand experience; Consumer value;

Determinants of brand performance: the role of internal branding,
Pramod Iyer, Arezoo Davari and Audhesh Paswan, in Journal of Brand Management (2018)
Keywords: Internal branding, Strategic brand management, Brand orientation, Brand management, Brand performance

Consumer - brand relationship: A brand hate perspective,
Sanjit K. Roy, Apurv Sharma, Sunny Bose and Gaganpreet Singh, in Journal of Business Research (2022)
Keywords: Brand Hate; Negative Brand Experience; Negative Brand Personality; Brand Avoidance; Brand Switching; Customer Complaining Behaviors;

EVALUATION AND MEASUREMENT OF DESTINATION BRANDING EFFICIENCY,
Georgi Chetrafilov, in Economics and Management (2018)
Keywords: Destination branding, branding evaluation, brand efficiency

THE ROLE OF THE BRAND IN BRINGING COMPETITIVE ADVANTAGES,
Camelia Apostu, in Studies in Business and Economics (2007)
Keywords: brand, competitive advantage, loyalty, brand`s capital

Changing conversations: Brand identity as discourse,
Gina Bleedorn, in Journal of Brand Strategy (2016)
Keywords: rebranding, branding, brand development, branding research

Personality-driven luxury brand management,
Klaus Heine, Glyn Atwal, Sandrine Crener-Ricard and Michel Phan, from HAL (2018)
Keywords: Luxury branding,Brand identity,Brand personality,Anthropomorphization

INDUSTRIAL BRANDING – DOES IT PAY OFF?,
Anca Butnariu, in SEA - Practical Application of Science (2017)
Keywords: Industrial branding, Brand equity, Brand positioning

Branding in China – An Institutional and Consumer Perspective,
Diederich Bakker, in Journal of Emerging Trends in Marketing and Management (2016)
Keywords: Branding, Consumer, China, Brand Management, Brand Strategy.

TRADEMARK VS BRAND: A CONCEPTUAL APPROACH,
Tudor Nistorescu, Catalin Mihail Barbu and Roxana Dumitriu, in Management and Marketing Journal (2013)
Keywords: trademark, brand, brand capital, brand system

Personality-driven luxury brand management,
Klaus Heine, Glyn Atwal, Sandrine Crener-Ricard and Michel Phan, in Journal of Brand Management (2018)
Keywords: Luxury branding, Brand identity, Brand personality, Anthropomorphization

Brand extension feedback: The role of advertising,
Eva Martínez, Teresa Montaner and José M. Pina, in Journal of Business Research (2009)
Keywords: Brand extensions Brand image Brand equity Advertising

The Impact of TV Advertising on Brand Credibility,
Eva Kicova, Viera Bartosova and Jozsef Popp, from Springer (2020)
Keywords: Brand, Brand building, Brand awareness, Credibility

The Illusion of Brand Control: An Integrative Review,
Alfonso Siano, Agostino Vollero and Alessandra Bertolini, from Springer (2022)
Keywords: Brand, Brand control, Loss of brand control

Examining the Relationship among Brand Commitment, Brand Trust, and Brand Citizenship Behavior in the Service Industry,
Nurina Putri Handayani and Aldrin Herwany, in Revista CEA (2020)
Keywords: Brand commitment, brand trust, brand citizenship behavior

Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd,
Mohsina Fatema, Md. Abul Kalam Azad and Abdul Kadar Mohammad Masum, in Asian Business Review (2013)
Keywords: Brand equity; Brand image; Brand loyalty

The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective,
Clarinda Rodrigues, Amélia Brandão, Soniya Billore and Tetsuhisa Oda, in Journal of Brand Management (2024)
Keywords: Perceived brand authenticity, Brand experience, Brand love

Determinants of Brand Equity and Its Causes & Consequences,
Khan Shahzad, in Economic Analysis (2012)
Keywords: Brand equity, brand awareness, brand familiarity, brand image, brand association, Brand loyalty, brand preferences and brand availability

The relationship between brand attractiveness and the intent to apply for a job,
Joanna Santiago, in European Journal of Management and Business Economics (2019)
Keywords: Brand attractiveness, Employer brand

Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence,
Rizvi Wajid H, Memon Salman and Dahri Abdul Samad, in Foundations of Management (2020)
Keywords: brand experience, brand satisfaction, brand loyalty and emotional confidence

The impact of brand familiarity, branding and distribution strategy on luxury brand dilution,
F. Magnoni, from HAL (2011)
Keywords: The impact of brand familiarity,branding,distribution strategy on luxury brand dilution

THE IMPACT OF BRAND FAMILIARITY, BRANDING AND DISTRIBUTION STRATEGY ON LUXURY BRAND DILUTION,
F. Magnoni and E. Roux, from HAL (2011)
Keywords: THE IMPACT,BRAND FAMILIARITY,BRANDING,DISTRIBUTION STRATEGY,LUXURY BRAND DILUTION

CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification,
Mobin Fatma and Imran Khan, in Sustainability (2023)
Keywords: CSR; brand credibility; brand loyalty; brand identification; banks

The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey,
Murat Akin, in International Journal of Marketing Studies (2017)
Keywords: brand personality, behavioral brand loyalty, attitudinal brand loyalty

A cultural approach to brand equity: the role of brand mianzi and brand popularity in China,
Raffaele Filieri, Zhibin Lin, Simona D’Antone and Elena Chatzopoulou, in Journal of Brand Management (2019)
Keywords: Brand equity, Chinese culture, Brand Mianzi, Brand popularity, Country of origin

Brand experience effects on brand attachment: The role of brand trust, age, and income,
Richard Huaman-Ramirez and Dwight Merunka, from HAL (2019)
Keywords: Age,Income,Brand experience,Brand attachment,Brand trust

Self-expressiveness and hedonic brand affect brand love through brand jealousy,
Sehrash Siddique and Amer Rajput, in Future Business Journal (2022)
Keywords: Self-expressiveness, Hedonic brand, Brand love, Brand jealousy, Fashion clothing

Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence,
Rizvi Wajid H, Memon Salman and Dahri Abdul Samad, in Foundations of Management (2020)
Keywords: brand experience, brand satisfaction, brand loyalty and emotional confidence

Innovative brand experience's influence on brand equity and brand satisfaction,
Yi Hsin Lin, in Journal of Business Research (2015)
Keywords: Innovative brand experience; Brand equity; Brand satisfaction; Airline;

Ingredient branding for a luxury brand: The role of brand and product fit,
Hakil Moon and David E. Sprott, in Journal of Business Research (2016)
Keywords: Luxury brand; Ingredient branding; Brand image fit; Product category fit;

Brand Anthropomorphism and Brand Voice: The Role of the Name-Brand Voice Assistant,
Maria Vernuccio, Michela Patrizi and Alberto Pastore, from Springer (2020)
Keywords: Brand anthropomorphism, Name-brand voice assistant, Brand voice, Case study

Brand verbs: brand synonymity and brand leadership,
Siva M. Kumar and K. R. Jayasimha, in Journal of Brand Management (2019)
Keywords: Brand verbs, Brand synonymity, Prototypicality, Word of mouth, Speech-act verbs, Consumer-perceived brand leadership

Succes on the International Market Depends on Brand Strategy,
Victor Danciu, in Theoretical and Applied Economics (2006)
Keywords: brand identity; brand positionning; creating brand; brand extension; global brand.

Brand portfolio coherence: Scale development and empirical demonstration,
Hang T. Nguyen, Yufei Zhang and Roger J. Calantone, in International Journal of Research in Marketing (2018)
Keywords: Brand portfolio; Brand loyalty; Brand identity; Brand strategy; Brand extension;

Brand love: development and validation of a practical scale,
Richard P. Bagozzi, Rajeev Batra and Aaron Ahuvia, in Marketing Letters (2017)
Keywords: Brand love, Brand management, Brand loyalty, Brand trust, Brand attachment

The art of creating and managing luxury fashion brands,
Uche Okonkwo, from Palgrave Macmillan (2007)
Keywords: Brand Equity, Brand Image, Brand Loyalty, Brand Position, Brand Personality

Rethinking Brand Equity—Possibilities and Challenges of Application to Places,
Magdalena Florek, from Springer (2015)
Keywords: Brand Equity, Brand Image, Brand Loyalty, Brand Awareness, Brand Association

Brand engagement vs. brand attachment: which boundaries?,
Fatma Smaoui and Azza Temessek Behi, in Micro & Macro Marketing (2011)
Keywords: Brand Attachment, Brand Engagement, Brand-Consumer Relationship, Loyalty, Comparison.

Brand Sex as a Primary Category in Brand Categorization Process,
Salim Azar and Denis Darpy, from HAL (2008)
Keywords: brand-sex,categorization,gender identity,brand personality.,brand personality

Measuring National Brands' Equity over Store Brands,
Sethuraman Raj, in Review of Marketing Science (2003)
Keywords: Brand Equity, National Brand, Store Brand, Quality, Retailing

University branding: different roles of brand personality and satisfaction,
Nonik Kusuma Ningrum, Ratih Kusumawardani and Ignatius Soni Kurniawan, in Jurnal Siasat Bisnis (2020)
Keywords: University Branding, Loyalty, Satisfaction, Brand Personality, and Brand Personality

The Experimental Evaluation of Brand Strength and Brand Value,
Junnan He and Bobby Calder, from HAL (2020)
Keywords: Brands as financial assets,Brand strength,Brand value,Investment decisions

The Experimental Evaluation of Brand Strength and Brand Value,
Junnan He and Bobby Calder, from HAL (2020)
Keywords: Brands as financial assets,Brand strength,Brand value,Investment decisions

Brand Resonance Behavior among Online Brand Community,
Hasnizam Shaari and Intan Shafinaz Ahmad, in International Review of Management and Marketing (2017)
Keywords: Online Brand Community, Brand Resonance Behavior, Brand Loyalty

A lovable personality: The effect of brand personality on brand love,
Pinaki Roy, Kapil Khandeparkar and Manoj Motiani, in Journal of Brand Management (2016)
Keywords: brand love, brand personality, sincerity, excitement, branding, relationship marketing