High-Capacity Donors’ Preferences for Charitable Giving

Mackenzie Alston, Catherine Eckel, Jonathan Meer and Wei Zhan ()

No 25290, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: How can charities solicit high-capacity donors to provide the funds for matching grants and leadership gifts? In conjunction with one of Texas A&M University’s fundraising organizations, we conducted a field experiment to study whether high-income donors respond to non-personal solicitations, as well as the effect of allowing for directed giving on high-income donors and their willingness to direct their donations towards overhead costs. We found that high-income donors are not responsive to letters or e-mails. The option to direct giving had no effect on the probability of donating or the amount donated. Our results suggest that motivating high-income donors requires more personal communication.

JEL-codes: D64 H41 (search for similar items in EconPapers)
Date: 2018-11
New Economics Papers: this item is included in nep-exp and nep-soc
Note: PE
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Published as Mackenzie Alston & Catherine Eckel & Jonathan Meer & Wei Zhan, 2021. "High-Capacity Donors’ Preferences for Charitable Giving," Nonprofit and Voluntary Sector Quarterly, vol 50(6), pages 1262-1273.

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