Le commerce électronique B2C et son influence sur les éléments du mix marketing

Sophie Morin-Delerm ()
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Sophie Morin-Delerm: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Keywords: B2C; mix marketing (search for similar items in EconPapers)
Date: 2003-02
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Published in Annals of Telecommunications - annales des télécommunications, 2003

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00620913

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