Product choice and product switching

Andrew Bernard, Stephen Redding and Peter Schott

LSE Research Online Documents on Economics from London School of Economics and Political Science, LSE Library

Abstract: This paper develops a model of endogenous product selection by firms. The theory is motivated by new evidence we present on the importance of product switching by U.S. manufacturers. Two-thirds of continuing firms change their product mix every five years, and product switches involve more than 40% of firm output and almost half of existing products. The theoretical model incorporates heterogeneous firms, heterogeneous products, and ongoing entry and exit. In equilibrium, firm productivity is correlated with product fixed costs, with the most productive firms choosing to make the products with the highest fixed costs. Changes in market structure result in systematic patterns of firm entry/exit and product switching.

Keywords: heterogeneous firms; product differentiation; sunk costs; entry and exit (search for similar items in EconPapers)
JEL-codes: D21 L11 L60 (search for similar items in EconPapers)
Pages: 44 pages
Date: 2003-11
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

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http://eprints.lse.ac.uk/3672/ Open access version. (application/pdf)

Related works:
Working Paper: Product Choice and Product Switching (2005)
Working Paper: Product Choice and Product Switching (2003)
Working Paper: Product Choice and Product Switching (2003)
Working Paper: Product Choice and Product Switching (2003)
Working Paper: Product Choice and Product Switching (2003)
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Persistent link: https://EconPapers.repec.org/RePEc:ehl:lserod:3672

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