The Impact of the Strategic Interests and Communicative Actions between the Socially Responsible Entrepreneurial Universities and University - Industry Collaboration Ecosystem

Armando Aliu and Dorian Aliu

A chapter in Corporate Social Responsibility from IntechOpen

Abstract: There is a natural harmony between the organizations' stakeholders and corporate social responsibility (CSR) communication. The roles of socially responsible entrepreneurial universities have become more important among many organizational structures that produce solutions to global social problems and transnational challenges. Recently, the UIC interface structures within the socially responsible entrepreneurial universities have ensured effective communication with stakeholders in the UIC ecosystem due to the strategic collaborative projects. Furthermore, the effective communication they provide strengthens trust and reciprocal understanding among organizations, creates a harmonious collaboration environment, and develops a more efficient understanding of partnership. The purpose of this study is to examine the attributes and operations of the UIC structures functioning in socially responsible entrepreneurial universities and explore the CSR-related projects potentials and project management culture of these structures with their stakeholders. In this context, the CSR-related communications and actions with the companies that are actively working in Technoparks, which are among the UIC interfaces, were examined by taking into account the nexus between the stakeholders, companies, and the UIC interfaces. In this study, case study research and content analysis were applied in terms of methodology.

Keywords: socially responsible entrepreneurial universities; UIC ecosystem; CSR communication; stakeholders; strategic interests; communicative actions (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:214348

DOI: 10.5772/intechopen.94343

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