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HomeSystematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy
Publication metadata
The aim of this research project is to map, analyse and summarise knowledge and research on social media and vaccination. The key objectives were to identify preferences for using different social media platforms as a source of information on vaccination and the influence that social media have on individuals’ perceptions of vaccination; to identify different social media monitoring methods or tools in the context of vaccination and their strengths and weaknesses; to review how social media monitoring methods and information gathered from monitoring can be used to inform communication strategies, and to identify the uses, benefits and limitations of social media as an intervention tool around vaccination (i.e. to determine how effective social media are as a tool for increasing vaccination uptake).
- Published:
- Corporate author(s): European Centre for Disease Prevention and Control (EU body or agency)
- Personal author(s): Martin, Sam ; Larson, Heidi ; Dada, Sara ; Karafillakis, Emilie ; Simas, Clarissa
- Themes: Social sciences research , Public health
- Subject: behavioural sciences , disease prevention , disinformation , public awareness campaign , public health , report , social media , vaccination
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| ISSN | ISBN 978-92-9498-452-4 | DOI 10.2900/260624 | Catalogue number TQ-04-20-076-EN-N |
- Released on EU publications website:
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