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Searched The ACM Guide to Computing Literature (3,766,039 records)|Limit your search to The ACM Full-Text Collection (758,852 records)
- articleSeptember 2005
Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
Information Systems Research (INFORMS-ISR), Volume 16, Issue 3Pages 271–291https://doi.org/10.1287/isre.1050.0058With advances in tracking and database technologies, firms are increasingly able to understand their customers and translate this understanding into products and services that appeal to them. Technologies such as collaborative filtering, data mining, ...