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- research-articleAugust 2016
How to Compete Online for News Audience: Modeling Words that Attract Clicks
KDD '16: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data MiningPages 1645–1654https://doi.org/10.1145/2939672.2939873Headlines are particularly important for online news outlets where there are many similar news stories competing for users' attention. Traditionally, journalists have followed rules-of-thumb and experience to master the art of crafting catchy headlines, ...