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- research-articleNovember 2021
The Gender Psychology of Mental Accounting Financial Decision Making
ICBIM 2021: 2021 5th International Conference on Business and Information ManagementPages 62–68https://doi.org/10.1145/3483794.3483804Mental accounting is the concept that was coined by Richard Thaler [Thaler 2015] based on the principle that people treat money and financial decisions differently depending on the source and/or intended use of money. For example, earned money may be ...