research-article

Investigating the Relationships Between the Use Contexts, User Perceived Values, and Loyalty to a Software Product

Author:

Adarsh Kumar KakarAuthors Info & Claims

ACM Transactions on Management Information Systems (TMIS), Volume 8, Issue 1

Article No.: 3, Pages 1 - 23

https://doi.org/10.1145/3057271

Published: 01 May 2017 Publication History

Abstract

In this study, we propose that software products provide three types of value—utilitarian, hedonic, and social—that impact user loyalty. Although the Technology Acceptance Model (TAM) has focused on the user impacts of utilitarian and hedonic values provided by utilitarian and hedonic software products on system use, the impact of social value provided by the software products in general have been largely ignored. The results of a longitudinal study with actual users of three types of software products show that all three types of software products—utilitarian (Producteev), hedonic (Kerbal), and social (Facebook)—provide significant but varying degrees of all three types of values. Further, the value derived by the users’ primary use context moderated the impact of the secondary values provided by the software product to the users on their loyalty for the product.

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Cited By

Köse D(2024)Perceived Contextual Use Questionnaire: An Instrument for Measuring Contextual Use of Mobile Social MediaSSRN Electronic Journal10.2139/ssrn.4753474Online publication date: 2024
https://doi.org/10.2139/ssrn.4753474
Chouki MTalea MOkar CChroqui R(2020)Barriers to Information Technology Adoption Within Small and Medium Enterprises: A Systematic Literature ReviewInternational Journal of Innovation and Technology Management10.1142/S021987702050007817:01Online publication date: 28-Feb-2020
https://doi.org/10.1142/S0219877020500078
Profita HStangl AMatuszewska LSky SKushalnagar RKane S(2018)“Wear It Loud”ACM Transactions on Accessible Computing10.1145/321438211:3(1-32)Online publication date: 24-Sep-2018
https://dl.acm.org/doi/10.1145/3214382

Index Terms

Investigating the Relationships Between the Use Contexts, User Perceived Values, and Loyalty to a Software Product
1. Social and professional topics
  1. Professional topics
    1. Management of computing and information systems
      1. Project and people management
        Project management techniques
        Systems analysis and design
        Systems development

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cover image ACM Transactions on Management Information Systems

ACM Transactions on Management Information Systems Volume 8, Issue 1

March 2017

80 pages

ISSN:2158-656X

EISSN:2158-6578

DOI:10.1145/3068852

Editor:
Alexander Tuzhilin
New York University, USA

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Copyright © 2017 ACM.

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Publication History

Published: 01 May 2017

Accepted: 01 February 2017

Revised: 01 December 2016

Received: 01 February 2016

Published in TMIS Volume 8, Issue 1

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Cited By

Köse D(2024)Perceived Contextual Use Questionnaire: An Instrument for Measuring Contextual Use of Mobile Social MediaSSRN Electronic Journal10.2139/ssrn.4753474Online publication date: 2024
https://doi.org/10.2139/ssrn.4753474
Chouki MTalea MOkar CChroqui R(2020)Barriers to Information Technology Adoption Within Small and Medium Enterprises: A Systematic Literature ReviewInternational Journal of Innovation and Technology Management10.1142/S021987702050007817:01Online publication date: 28-Feb-2020
https://doi.org/10.1142/S0219877020500078
Profita HStangl AMatuszewska LSky SKushalnagar RKane S(2018)“Wear It Loud”ACM Transactions on Accessible Computing10.1145/321438211:3(1-32)Online publication date: 24-Sep-2018
https://dl.acm.org/doi/10.1145/3214382

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