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“Malicious” Pictorials: How Alt Text Matters to Screen Reader Users' Experience of Image-Dense Media

Published: 01 July 2024 Publication History

Abstract

People who are blind face accessibility and usability barriers every time a digital image author omits or creates uninformative alternative or “alt” text. Often, content creators are simply unaware of screen reader users’ experience and accessibility best practices; there is also a lack of research knowledge about how to design accessible image-dense media, like pictorials. We present (1) a content analysis of 149 pictorials, (2) a thematic analysis of three think-aloud sessions with an expert screen reader user, and (3) practical lessons learned from a co-design workshop with three blind scholars. Our research finds that pictorials are increasingly accessible, but they are still far from providing a usable experience. We identify nine “malicious” alt text patterns that riddle pictorials and three novel accessible alt text patterns to guide authors of image-dense media.

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cover image ACM Conferences
DIS '24: Proceedings of the 2024 ACM Designing Interactive Systems Conference
July 2024
3616 pages
ISBN:9798400705830
DOI:10.1145/3643834
This work is licensed under a Creative Commons Attribution-NoDerivatives International 4.0 License.

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Published: 01 July 2024

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