research-article

Tailor My Zwift: How to Design for Amateur Sports in the Virtual World

Authors:

Marit Bentvelzen,

Gian-Luca Savino,

Judith Masthoff,

Paweł W. WozniakAuthors Info & Claims

Proceedings of the ACM on Human-Computer Interaction, Volume 6, Issue MHCI

Article No.: 216, Pages 1 - 23

https://doi.org/10.1145/3546751

Published: 20 September 2022 Publication History

Abstract

Physical activity is entering the virtual realm. Zwift is an at-home cycling system that is enjoying increasing popularity, yet the specifics of the experience of a virtual cyclist have not been studied to date. Building virtual sports systems can make physical activity accessible to more diverse user groups. To understand how and why users engage in virtual cycling, we conducted n=22 interviews with Zwift users. Through charting the motivations behind using Zwift, we determined that it allowed users to engage in a range of cycling activities traditionally reserved for professional cyclists. Our work reports on key motivations and identifies five key strategies which Zwift uses to create an engaging virtual sports experience. Further, we discuss how Zwift creates a world of virtual professionalism. Our findings offer a structured understanding of the experience of Zwift which can be used to inspire the design of future virtual amateur sports systems.

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Cited By

Martin MMarín-Lora CChover M(2025)A comparative analysis of game experience in treadmill running applicationsEntertainment Computing10.1016/j.entcom.2024.10088852(100888)Online publication date: Jan-2025
https://doi.org/10.1016/j.entcom.2024.100888
Cuerdo MBaskaran DMelcer E(2024)Exploring how Emotional Challenge and Affective Design in Games Relates to Player ReflectionProceedings of the 19th International Conference on the Foundations of Digital Games10.1145/3649921.3650023(1-12)Online publication date: 21-May-2024
https://dl.acm.org/doi/10.1145/3649921.3650023
Matviienko AAndres JMueller F(2024)Grand challenges in CyclingHCIProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661550(2577-2590)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3661550
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Index Terms

Tailor My Zwift: How to Design for Amateur Sports in the Virtual World
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. Empirical studies in HCI

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cover image Proceedings of the ACM on Human-Computer Interaction

Proceedings of the ACM on Human-Computer Interaction Volume 6, Issue MHCI

MHCI

September 2022

852 pages

EISSN:2573-0142

DOI:10.1145/3564624

Editor:
Jeff Nichols
Apple Inc., United States

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Published: 20 September 2022

Published in PACMHCI Volume 6, Issue MHCI

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Cited By

Martin MMarín-Lora CChover M(2025)A comparative analysis of game experience in treadmill running applicationsEntertainment Computing10.1016/j.entcom.2024.10088852(100888)Online publication date: Jan-2025
https://doi.org/10.1016/j.entcom.2024.100888
Cuerdo MBaskaran DMelcer E(2024)Exploring how Emotional Challenge and Affective Design in Games Relates to Player ReflectionProceedings of the 19th International Conference on the Foundations of Digital Games10.1145/3649921.3650023(1-12)Online publication date: 21-May-2024
https://dl.acm.org/doi/10.1145/3649921.3650023
Matviienko AAndres JMueller F(2024)Grand challenges in CyclingHCIProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661550(2577-2590)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3661550
Lürig CMentler TKarstens S(2024)Row your boat in VR and solve thinking exercises on the way: The Brain-Row ChallengeProceedings of the 30th ACM Symposium on Virtual Reality Software and Technology10.1145/3641825.3689498(1-2)Online publication date: 9-Oct-2024
https://dl.acm.org/doi/10.1145/3641825.3689498
Lee HJung YShin YPark HChoi WLee U(2024)FamilyScope: Visualizing Affective Aspects of Family Social Interactions using Passive Sensor DataProceedings of the ACM on Human-Computer Interaction10.1145/36373348:CSCW1(1-27)Online publication date: 26-Apr-2024
https://dl.acm.org/doi/10.1145/3637334
Stefanidi EWassmann JWoźniak PSpellmeyer GRogers YNiess J(2024)MoodGems: Designing for the Well-being of Children with ADHD and their Families at HomeProceedings of the 23rd Annual ACM Interaction Design and Children Conference10.1145/3628516.3655795(480-494)Online publication date: 17-Jun-2024
https://dl.acm.org/doi/10.1145/3628516.3655795
Matviienko ABoot MLöcken APfleging BLöchtefeld MVon Sawitzky TSavino GSturdee MAndres JBoyer KBrewster SMueller F(2024)Learning from Cycling: Discovering Lessons Learned from CyclingHCIExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3636291(1-5)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613905.3636291
Tankelevitch LKewenig VSimkute AScott ASarkar ASellen ARintel S(2024)The Metacognitive Demands and Opportunities of Generative AIProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642902(1-24)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642902
Väkevä JMekler ELindqvist J(2024)From Disorientation to Harmony: Autoethnographic Insights into Transformative Videogame ExperiencesProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642543(1-20)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642543
Kitson ASlovak PAntle A(2024)Supporting Cognitive Reappraisal With Digital Technology: A Content Analysis and Scoping Review of Challenges, Interventions, and Future DirectionsProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642488(1-17)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642488
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