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Using "big data" to solve "small data" problems

Published: 11 August 2013 Publication History

Abstract

The brief history of knowledge discovery is filled with products that promised to bring "BI to the masses". But how do you build a product that truly bridges the gap between the conceptual simplicity of "questions and answers" and the structure needed to query traditional data stores?
In this talk, Chris Neumann will discuss how DataHero applied the principles of user-centric design and development over a year and a half to create a product with which more than 95% of new users can get answers on their first attempt. He'll demonstrate the process DataHero uses to determine the best combination of algorithms and user interface concepts needed to create intuitive solutions to potentially complex interactions, including:
Determining the structure of files uploaded by users
Accurately identifying data types within files
Presenting users with an optimal visualization for any combination of data
Helping users to ask questions of data when they don't know what to do
Chris will also talk about what it's like to start a "Big Data" company and how he applied lessons from his time as the first engineer at Aster Data Systems to DataHero.

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  1. Using "big data" to solve "small data" problems

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    cover image ACM Conferences
    KDD '13: Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining
    August 2013
    1534 pages
    ISBN:9781450321747
    DOI:10.1145/2487575
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 11 August 2013

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    Author Tags

    1. analytics
    2. big data
    3. data mining

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    KDD' 13
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    KDD '13 Paper Acceptance Rate 125 of 726 submissions, 17%;
    Overall Acceptance Rate 1,133 of 8,635 submissions, 13%

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