Understanding internet advertising
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Factors Affecting Internet Advertising Adoption in Ad Agencies
The purpose of this study is to identify factors affecting adoption of Internet advertising in advertising agencies. The paper provides preliminary insights into why ad agencies are reluctant to recommend Internet advertising to their clients. A ...
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- SIGMIS: ACM Special Interest Group on Management Information Systems
- INFORMS: Institute for Operations Research and the Mgmt Sci
- ACM: Association for Computing Machinery
- IAIM
- SIM: Society for Information Management
- AIS: Assoc for Information Systems
- IFIP: International Federation for Information Processing
Publisher
Association for Information Systems
United States
Publication History
Published: 15 December 1997
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- Article
Conference
ICIS97: 1997 The International Conference on Information Systems
December 14 - 17, 1997
Georgia, Atlanta, USA
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