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- research-articleJuly 2024
Evaluating differential pricing in e-commerce from the perspective of utility
Electronic Commerce Research and Applications (ECRA), Volume 64, Issue Chttps://doi.org/10.1016/j.elerap.2024.101373AbstractDifferential pricing in e-commerce has sparked discussions about price discrimination. However, due to the difficulty in measuring consumers’ satisfaction with different prices for the same product, it is hard to quantitatively assess the impact ...
Highlights- A differential pricing strategy based on reinforcement learning is implemented.
- Utility theory is introduced to evaluate differential pricing in e-commerce.
- A win-win situation for merchants’ profits and consumers’ interests is ...
- research-articleSeptember 2023
Be a good speaker in livestream shopping: A speech act theory perspective
Electronic Commerce Research and Applications (ECRA), Volume 61, Issue Chttps://doi.org/10.1016/j.elerap.2023.101301Highlights- Different types of speech acts used by streamers have different effects on consumers’ purchase intention through the full mediation of consumer interest, WOM,...
In livestreaming, the streamers (online sellers) are the core actors who promote deals through their speech. Thus far, how the speech of streamers determines customers’ purchase intention remains unknown. In this paper, we develop a ...
- research-articleMarch 2023
How should resale platforms operate the customer-to-business-to-customer mode?
Electronic Commerce Research and Applications (ECRA), Volume 58, Issue Chttps://doi.org/10.1016/j.elerap.2023.101251Highlights- This study explores resales platforms’ customer-to-business-to-customer (C2B2C) mode operation strategies.
Secondhand resale platforms allow consumers to sell idle products. Some resale platforms act only as customer-to-customer (C2C) platforms, whereas others implement the customer-to-business-to-customer (C2B2C) model. Different platforms ...
- research-articleNovember 2022
Compensation and pricing strategies in cloud service SLAs: Considering participants’ risk attitudes and consumer quality perception
Electronic Commerce Research and Applications (ECRA), Volume 56, Issue Chttps://doi.org/10.1016/j.elerap.2022.101215Highlights- The optimal decisions on guaranteed compensation and pricing for cloud services.
Appropriate pricing and compensation terms in service level agreements (SLAs) help cloud service providers (CSPs) attract users and make profits. However, the research related to cloud services mainly has focused on the issue of ...
- research-articleNovember 2021
Should subscription-revenue internet content providers adopt sponsored data plans by mobile telecom carriers in duopoly market?
Electronic Commerce Research and Applications (ECRA), Volume 50, Issue Chttps://doi.org/10.1016/j.elerap.2021.101106Highlights- This study investigates novel mobile online-content service involving ICPs & MTCs.
Internet content providers (ICPs) adopt sponsored data plans provided by mobile telecom carriers (MTCs) to allow end users (EUs) to browse online content without counting towards their monthly data caps. The revenues of ICPs from ...
- research-articleNovember 2021
Contracting managed security service: Double moral hazard and risk interdependency
Electronic Commerce Research and Applications (ECRA), Volume 50, Issue Chttps://doi.org/10.1016/j.elerap.2021.101097Highlights- Propose a relational contract to ease double moral hazard in security outsourcing.
- The contract can eliminate double moral hazard with a large discount factor.
- Interdependency risk can strengthen the effect of the proposed ...
The problem of double moral hazard seriously affects the efficiency of information security outsourcing. The interdependency risk of information security between managed security service providers (MSSPs) and client firms further complicates the ...
- research-articleNovember 2021
Online recommendation based on incremental-input self-organizing map
Electronic Commerce Research and Applications (ECRA), Volume 50, Issue Chttps://doi.org/10.1016/j.elerap.2021.101096Highlights- We change the basic structure of the input layer with a fixed number of units, which is usually adopted by most neural networks, and develop an incremental-input SOM whose input layer can be “expanded” by adding new input units.
- We ...
E-commerce platforms usually use recommendation algorithms to help consumers find products that they may prefer. Most traditional recommendation models, which are generally built on the basis of static data, may fail in managing newly arrived ...
- research-articleJanuary 2020
Examining help requests on social networking sites: Integrating privacy perception and privacy calculus perspectives
Electronic Commerce Research and Applications (ECRA), Volume 39, Issue Chttps://doi.org/10.1016/j.elerap.2019.100828Highlights- Examine help requests in social networking sites (SNSs) marketing campaigns.
- ...
Social networking sites (SNSs) are increasingly used for brand marketing via help-request campaigns that rely on influential users in networks. While help-request campaigns significantly foster interactions, they also threaten users’ ...
- research-articleMay 2019
Procurement strategies of E-retailers under different logistics distributions with quality- and service-dependent demand
Electronic Commerce Research and Applications (ECRA), Volume 35, Issue Chttps://doi.org/10.1016/j.elerap.2019.100853Highlights- E-retailer with third-party logistics is more willing to direct procurement
- ...
This paper develops game-theoretic models to study a procurement strategy problem faced by an e-retailer selling products online under different logistics distribution systems. The e-retailer can purchase products directly from a ...
- research-articleMay 2019
Effect of security investment strategy on the business value of managed security service providers
Electronic Commerce Research and Applications (ECRA), Volume 35, Issue Chttps://doi.org/10.1016/j.elerap.2019.100843Highlights- The study develops a model to address the security investment strategy for an MSSP.
- Prevention investment plays the most significant role in protecting clients.
- The investments on opportunistic attack are more efficient than on ...
Managed security service providers (MSSPs) have long provided clients with cost-effective methods and professional solutions for addressing issues related to information security. MSSPs provide three categories of security services, namely, ...
- research-articleMarch 2018
Optimal software upgrade strategy: Should we sell products or premium services in the presence of piracy?
Electronic Commerce Research and Applications (ECRA), Volume 28, Issue CPages 219–229https://doi.org/10.1016/j.elerap.2018.02.004Highlights- We compare two strategies when a firm introduces an upgrade in piracy environment.
This research explores the software upgrade strategy in the presence of piracy. When a firm introduces an upgrade, it can adopt a freemium strategy, by offering free products and paid services, or by adopting traditional strategy, and ...
- research-articleMarch 2018
The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment
Electronic Commerce Research and Applications (ECRA), Volume 28, Issue CPages 181–193https://doi.org/10.1016/j.elerap.2018.02.002Highlights- The study provides empirical evidence of consumer response in Omni-channel retailing.
In order to meet consumer expectations for consistent, uniform, integrated services and experiences across multiple retailing channels, many retailers have tried to create an omni-channel retailing environment through channel ...