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- articleJune 2019
Transfer of electronic commerce trust between physical and virtual environments: experimental effects of structural assurance and situational normality
Electronic Commerce Research (KLU-ELEC), Volume 19, Issue 2Pages 339–371https://doi.org/10.1007/s10660-018-9305-zAlthough there is a considerable body of empirical evidence on the subject of electronic commerce trust, most of it is correlational evidence based on field surveys, and very little attention has been given to causal effects of how participants in ...