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2 Results for: Author: Jung, A-Reum
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- research-articleJuly 2018
My friend likes this brand: Do ads with social context attract more attention on social networking sites?
Computers in Human Behavior (COHB), Volume 84, Issue CPages 420–429https://doi.org/10.1016/j.chb.2018.02.036AbstractThis study examined differences between native advertisements with and without friend referrals on social networking sites. Specifically, we examined whether native ads that included friend referrals attracted more attention than ...
Highlights- Some SNS native ads include the social context cue of friend referrals.
- Native ...
- research-articleMay 2017
The influence of perceived ad relevance on social media advertising
Computers in Human Behavior (COHB), Volume 70, Issue CPages 303–309https://doi.org/10.1016/j.chb.2017.01.008Todays, in order to break out of cluttered ad environment, advertisers provide customized ad messages for an individual consumer based on personal information. The targeting technique is a successful way for advertisers to increase advertising ...